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Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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Marketing Gnome

  1. 1. Marketing GNOME
  2. 2. What is GNOME?
  3. 3. What are our target markets?
  4. 4. What is marketing?
  5. 5. ENOUGH!
  6. 6. Law of sacrifice
  7. 7. “ Low-hanging fruit”
  8. 8. Public administrations
  9. 9. Third party developers
  10. 10. Hobbyist computer users
  11. 11. “ Marketing is too important to be left to the marketing department”
  12. 12. Top-down
  13. 13. Bottom-up
  14. 14. Top-down - Infrastructure
  15. 15. Top-down - Budget
  16. 16. Top-down - Key talking points
  17. 17. Top-down - Legal support
  18. 18. Bottom-up - Advocacy
  19. 19. Bottom-up - Human contact
  20. 20. Bottom-up - Advocacy
  21. 21. Bottom-up - Writing articles
  22. 22. Bottom-up - Trade show presence
  23. 23. Bottom-up - Presentations to LUGs
  24. 24. Bottom-up - University outreach
  25. 25. Bottom-up - Generating marketing material
  26. 26. Bottom-up - Presentations to LUGs
  27. 27. So – where are we now?
  28. 28. User groups
  29. 29. Server with thanks to Sun for a T2000, and alo for adminning
  30. 30. Event boxes
  31. 31. Merchandising
  32. 32. User groups budget
  33. 33. Wiki
  34. 34. Shared calendar (search Google Calendars for GNOME community)
  35. 35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
  36. 36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
  37. 37. So what's left?
  38. 38. “ Freedom is about not having to ask permission”
  39. 39. Talk to people!
  40. 40. Write to your local politicians
  41. 41. Speak at a local LUG
  42. 42. Share your experiences (good and bad)
  43. 43. Write articles for local magazines (and send contact info back to everyone for reference)
  44. 44. Ask your friendly editor to include GNOME on the cover
  45. 45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
  46. 46. Share your experiences (good and bad)
  47. 47. Guerrilla marketing works (call it grass-roots advocacy if you want)
  48. 48. You have the power
  49. 49. Make a difference GNOME needs you

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