Joachim Graf <ul><li>The Future of Content </li></ul>
HighText-Verlag <ul><li>Since 1991 </li></ul><ul><li>Trendscouting  and  consulting  for strategic decision makers in conv...
The party is over is over
The party ... <ul><li>Modern economy: seperating art from artist  </li></ul><ul><li>Internet: separating content from medi...
... is over <ul><li>Content looses it‘s function as an article of trade </li></ul><ul><li>You have to find other business ...
It‘s just economy (1) t  Available pieces of a good average value
Content is not really rare in the web
It‘s just economy (2) t  Simplicity of production average value
There is more&more know-how in your PC
The future of content?
How can   the party continue? can
4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (co...
Joachim Graf <ul><li>www.HighText.de </li></ul>
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Joachim Graf - The Future of Content - Media In Transition 2007

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Joachim Graf, Publisher of Hightext Publishing, speaks about the Future of the Content Business and commercial opportunities.

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Joachim Graf - The Future of Content - Media In Transition 2007

  1. 1. Joachim Graf <ul><li>The Future of Content </li></ul>
  2. 2. HighText-Verlag <ul><li>Since 1991 </li></ul><ul><li>Trendscouting and consulting for strategic decision makers in conversion markets </li></ul><ul><li>iBusiness.de: knowledge data base and data mining tool for the interactive industry </li></ul>
  3. 3. The party is over is over
  4. 4. The party ... <ul><li>Modern economy: seperating art from artist </li></ul><ul><li>Internet: separating content from medium </li></ul>
  5. 5. ... is over <ul><li>Content looses it‘s function as an article of trade </li></ul><ul><li>You have to find other business models </li></ul>
  6. 6. It‘s just economy (1) t  Available pieces of a good average value
  7. 7. Content is not really rare in the web
  8. 8. It‘s just economy (2) t  Simplicity of production average value
  9. 9. There is more&more know-how in your PC
  10. 10. The future of content?
  11. 11. How can the party continue? can
  12. 12. 4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
  13. 13. Joachim Graf <ul><li>www.HighText.de </li></ul>

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