The document summarizes the results of a questionnaire given to a target audience of males and females aged 16-26 about their music magazine preferences. Key findings include: - Black, red, and grey were the most popular colors for a rock music magazine. - Most respondents would pay £2-3 for a magazine and want it published monthly. - Popular bands mentioned were Oasis and Arctic Monkeys. - Exclusive interviews and information on new music downloads were popular content ideas. - Magazines are mostly bought at supermarkets.

1. Music magazine research
questionnaire results

2. What is your gender?
• Male 11
• Female 9
For my target audience I have aimed my magazine at both males and females.
Therefore when handing out my questionnaires I have asked a reasonable amount of
both males and females. This will allow me to look at the answers given and make my
magazine so that it will be suitable to my target audience and for both males and
females. If this wasn’t the case my results may be biased to males rather than
females, for example I have 11 males and 9 females so there will be a reasonable range
of both genders in my results.

3. The target audience I have chosen is an audience of males and females of ages 1626, when handing out my questionnaires I gave them to my target audience. So
when I Iook at my results it will help me to make my magazine, as I will be able to
base it on what my target audience wants so that when I have a final product
(based on the results I have gathered), the magazine should be able to sell. For
example by asking people with an age range of 16 to 21 and 22- 26 I have been
able to gather information that relates to what my target audience wants.

4. When looking at the colour scheme of my music magazine, I wanted to see what
colours my target audience thought were suitable to the house style of music. I
asked my target audience which of the following colours they thought were best
suitable to rock music, and in doing so I was able to find out that black, red and grey
were the 3 most popular colours. This question was particularly useful as I now know
what colours to use for my own magazine and therefore has been useful with my
planning.

5. In asking how much my target audience how much they are willing to pay for a
magazine I now have reliable information as to how much the majority of people
would pay. I thought this would be a useful question to ask as I could get a better
idea of what price range to choose for my magazine and I have found it very useful
with my planning so I know that to satisfy what the majority of my target audience
wants I have to make the price of my magazine around £2- £3 to ensure that it will
sell.

6. I also asked the question ‘what words would you associate with the rock genre of
music?’ to see what I could look at including in my magazine that would make it clear to
the audience what genre of music my magazine is and to attract the readers attention. I
was able to find out that the words; loud, drums and guitar’ were the most popular
words associated with rock along with a range of other words. The information I have
found if reliable as I have asked the target audience who I wish to sell my magazine to.

7. By asking my target audience what magazines they currently read I was able to find out
that the majority of people read Kerrang magazine. This is useful for me when planning
my magazine as I know what are the interests of my audience and this will help me
with what I include in my magazine and how to design what I am working on.

8. After asking my audience which magazines the currently read I then asked
them what it is about the magazines they read, that they like. This has
helped me to find out the 5 main answers that had been written on the
questionnaires. This is useful to me as I can look at the magazines my
target audience read and the points that have been made about them to
find out what will intrigue people to read the magazine.

9. Another key piece of information I had to plan for my own magazine is how often to
publish it, therefore I asked my target audience to see what they thought. After
collecting my results I have been able to find out that a large majority thought my
magazine should be published monthly, therefore I will make this decision based on
what my audience want.
How often do you think the magazine
should be published?
• Weekly 5
• Monthly 15

10. Because I am making a rock magazine, I wanted to know what bands the people
reading the magazine would want to see and find out about. Therefore I asked on my
questionnaire what three bands were people currently interested in and I have found
that Oasis and The Arctic Monkeys were the most popular bands to my target
audience and this will help me make decisions on what bands to include in my own
magazine.

11. I gave a choice of 5 fonts to my target audience to see which of them they
thought were most suitable to my rock magazine, in doing so I have been able
to find the 2 most popular fonts. This has helped me so that now I know what
fonts to use when making my magazine and make it look attractive to the
audience.

12. When thinking of what to include in the features section I decided to include a
question about what the audience would most like to see appear. From this
question I have been able to find out that many people would like to see exclusive
interviews therefore I will include this in my magazine.

13. I also thought it would be useful to ask my target audience how often they download
music, as this would help me with what sort of updates to include in my magazine on
music downloads. From gathering the results of my target audience I have been able
to find that there is a variety of people who download music at different times but
mostly either once a day, once a week or every other week. Therefore I will include
lots of information on the latest downloads in my magazine.

14. I think its important to know where is popular to sell my magazine, therefore I decided to
ask my target audience where they usually buy their magazines. After collecting my
results I have found that the majority of my target audience buy their magazines at the
supermarket. I have found this information helpful as I now know where will be best to
sell my magazines where there will be a good chance of them selling.