Re-Inventing IT with Cloud Computing_ Amazon Web Service

1. Re-Inventing IT with Cloud Computing
Amazon Web Services
May 2014

2. Agenda
• New Way to Look at Innovation
• How Businesses Use Cloud Computing
• Why Are Many Customers Adopting Cloud?
• What Is AWS Doing to Meet the Needs of Enterprise
Customers?
• Steps to the Cloud Journey

4. Our Traditional View on Innovation

5. New Way to Look at Innovation

6. Enabler of Useful Services
Offered On-demand, Self-Service
With Metering, Charge-back Billing
And Compliance
New Role of IT

8. Startups on AWS

9. Enterprises on AWS

10. Public Sector on AWS

11. System Integrators on AWS

12. ISVs on AWS

13. AWS Customers in Korea

14. Media Sharing Explosive traffic
accommodation
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Marketing
campaign
Marketing
web site
Interactive
TV apps
Fast development
and deployment
R&D data
analysis
Machine Learning
system development
Big data
analytics
Customized
movie
suggestion
Disaster
recovery
Media streaming
Web and mobile
apps
Streaming
webcasts
Facebook
app
Consumer social
app
Every Imaginable Use Case
Global
game
service

15. Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of businesses
Augment on-premises
resources with cloud capacity
How Enterprises Use AWS

16. Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
1. Augment On-Premises Resources with Cloud Capacity
...
Corporate Data
Centers
App 1
App 2
App N

17. Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
Oracle RMAN
Big Data
Analytics
50% cost reduction
with 2X faster queries
using Amazon Redshift
1. Augment On-Premises Resources with Cloud Capacity

18. 1/3 of servers
migrated to AWS
Saved 1-1.5 million
GBP
App
Your Data
Center
Migrated 500 web
properties in 5 months
New product web sites in
2 days vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs.
60hrs
64% reduction in costs
2. Migrate Existing Apps & Data to the Cloud

19. AmorePacific uses AWS for Global Deployment and
Saved 80% Cost
• Challenge:
• On-Premises datacenter couldn’t respond fast to
global request for its business apps and websites
• AWS cloud services:
• Uses Amazon EC2, CloudFront, RDS, S3, ELB,
VPC to deploy its business application and
commercial websites to US, APAC and EMEA
• Benefits:
• Reduced global deployment time by 50%, secured
fast performance
• saved cost using AWS-included licenses. Reduced
overall operation cost by 80% in migrating to AWS
cloud.
AmorePacific
saved COST by
80% and reduced
global deploy time
by 50%

20. Telecommunication Company Migrated Service with Large User Base
• Challenge:
• On-premises datacenter could not handle fluctuating
traffic of over 20 million monthly active users.
• AWS cloud services:
• Uses Amazon EC2, S3, CloudFront, Auto Scaling, ELB,
CloudWatch to handle spiky traffic of service
• Benefits:
• Cloud infrastructure scale up and out to support
unpredictable high user traffic
• Reduced TCO by saving resource and time.
• Improved service performance and response time.
Telco Company
reduced TCO and
TIME handling
heavy and spiky
traffic of 20
million monthly
active users

21. Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial
record
archiving
3. Build New Apps, Sites, Services & Lines of Businesses

23. Daum Communication Reduced Time-to-Market by 50%
• Challenge:
• Needed fast and iterative way to develop minimum
viable product with a small team
• AWS cloud services:
• Uses AWS Elastic Beanstalk to develop, iterate,
and test across various regions
• Benefits:
• Saved app development and delivery time by 50%,
global test period reduced from 2-3 months to 1
week.
• Small Dev-ops team handles overall server-side for
its four services that supports 20M users.
Daum saved app
development and
deployment TIME
by 50% with
SMALL team

24. Moved out of Hong Kong
Data Center into AWS for
all WSJ.com production
traffic in Asia
Operations, finance and
accounting, and training
services in AWS today. Moving
entire infrastructure to AWS
and closing its Geneva data
center
Currently running tens
of thousands of
servers (more than
98% of all resources)
on AWS
25% of servers running on
AWS with plans to exceed
75% within the next three
years.
Where This Is Going…Entire Data Centers Are Moving

25. Why Are Customers Adopting
Cloud Computing?

26. On-Premises
Requires significant, up-front capital expense
Pay As You Go
$0 to get started
1. Trade Capital Expense for Variable Expense

27. Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices
42 Price
Reductions
2. Lower Total Cost of IT

28. • Samsung uses AWS platform of technology
infrastructure services to build Smart Hub
application
• Smart Hub application runs on AWS Cloud
for users of Smart TV and Blu-ray players to
access content of 3rd party providers
• With every user’s request, Smart Hub
application authenticates devices, delivers
apps and content, and pushes notifications
across multiple devices
Samsung Powers Smart Hub Service with AWS
Reducing Costs by 85% and Saving $34 Million

29. On and Off Fast Growth
Predictable peaks
Poor
Service
WASTE
Usage Patterns:
Traditional IT ][
Variable peaks
3. You Don’t Need to Guess Capacity

30. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Business Challenge (1)
Typical Weekly Traffic to Amazon.com

31. November
Business Challenge (and 2)
November Traffic to Amazon.com

32. November Traffic to Amazon.com
Provisioned Capacity
November

33. 76%
24%
November Traffic to Amazon.com
November
Provisioned Capacity

34. November
November Traffic to Amazon.com

35. DevSisters Benefiting from Auto-Scaling

36. Experiment Often
Fail quickly at a low
cost
More Innovation
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Nearly $0
$ Millions
4. Dramatically Increase Speed and Agility

37. Increase Agility Has Become the
No. 1 Reason Businesses Use
AWS

38. Storage PhotosMusicHotel
s

39. Seoul National University – Genomic Medicine
Institute (GMI) Doubles Analysis Performance and
Saved Time by 50%
• Challenge:
• Constraints of on-premises datacenter capacity
became a bottleneck for researchers to analyze
large amounts of human genome datasets
simultaneously
• AWS cloud services:
• Uses Amazon EC2, S3, EMR to process, store, and
share large datasets with academic colleagues
• Benefits:
• Enabled researchers to start analysis quickly,
reduced computing time by more than 50%
GMI saved
analysis time by
50%, DOUBLED
simultaneous
analysis capacity
and removed
BOTTLENECK

40. Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Capacity Planning
Buy and install new hardware
Setup and configure new software
Build or upgrade data centers
Repeat investments to go global
Toil with scaling distributed systems
Pay massive margins
So you don’t have to …We take care of it…
5. Remove Undifferentiated Heavy Lifting

41. What Is AWS Doing to Meet the Needs
of Business Customers?

43. Everything Available via API

44. 10 regions
26 availability zones
51 edge locations
AWS Global Infrastructure

45. Support
Certificatio
n
Trainin
g
Professional
Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatch
CloudTrai
l
APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networkin
g
Analytic
s
Data PipelineRedshiftEMR
Kinesi
s
SW
F
SNS SQS
CloudSearc
h
SES AppStrea
m
CloudFront
Application
Services
WorkSpace
s
Regions Availability Zones Content Delivery POPs
Storage
Gateway
S3
EB
S
Glacie
r
Import/Export
DynamoD
B
ElastiCach
e
Storag
e
Comput
e
Database
s
RD
S
MySQL,
PostgreSQLOracle, SQL
ServerElastic Load
Balancer
EC
2
Auto
Scaling
AWS Cloud Platform

46. Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

47. Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup

48. Database Services
Amazon RDS
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon ElastiCache
In-Memory Caching
Service

49. Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.

50. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among AWS
services and on-
premises data sources
Amazon Redshift
Petabyte-scale data
warehouse service

51. Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video transcoding
in the cloud

52. Deployment & Administration
Amazon
CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Web App
Enterprise
App
Database
Monitor resources Manage users,
groups &
permissions
Dev-Ops framework
for application lifecycle
management
Templates to deploy &
manage
Automate resource
management

53. A Rapid Pace of Innovation
24
48
61
82
159
2802014: 80 New Features and Services Since January

54. Infrastructure-as-a-service
Magic Quadrant
2013
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire
report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

55. Let’s talk about ‘private clouds’…

56. 92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monitoring.
September 2013 Survey

57. What are customers really looking for?

58. Private
compute
Private storagePrivate network
Private key
managemen
t
Governance
What are customers really looking for?

59. The Good News Is That You Can Get All of This in the
Cloud
Private network Private compute
Private storage
Private key
managemen
t
Governance

60. AWS Private Network Capabilities
Software-defined
private network
AWS Virtual Private Cloud
(VPC)
Dedicated private network
connection to AWS
AWS Direct Connect
All
services

61. AWS Private Compute Capabilities
Choose the right level of compute isolation for every
workload
EC2 in a VPC Dedicated instances
Single tenant
infrastructure
Software-defined
network isolation
Physical
isolation
Fine grained access
roles and groups
Identity & Access
Management

62. AWS Private Storage Capabilities
Encrypted
object
storage
Private
encryption key
management
Single-
tenant block
storage
Amazon
S3
Amazon
EBS
Amazon
CloudHSM
Encrypted
block
storage
EC
2
AWS
DirectConnect
Choose the right level of storage isolation for every
workload

63. AWS Governance
Geographic
data locality
Fine-grained access control over data and resources
Control over regional replication Policies, resource
level permissions,
temporary credentials
Fine-grained
access control
In-depth
audits
AWS
CloudTrail

64. Certifications and Accreditations for Workloads That
Matter

65. PHYSICAL
NETWORK
SYSTEM
PEOPLE & PROCESS
Familiar security
model
Customer ecosystem
Every customer
benefits
Partner
ecosystem
Comprehensive Security Capabilities, Validated by
Experts

66. Which Is the Better Path?
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year

67. Build a new
‘private’
cloud
Rip everything
out and move to
AWS
#
1
#
2
or

68. Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated
cloud backups
Single
pane of
glass
# 192.168.1.10
# 192.168.1.11
Microsoft Active
Directory
Custom
LDAP
App 1
AWS Storage
Gateway

69. Steps to the Cloud Journey

70. The Cloud Journey Raises Important Questions
CurrentState
NewNormal
HybridIT
WHAT are the critical changes?
WHY change? What are the
Priorities?
WHO else should be
involved?
WHO on our team is
impacted?
HOW should we structure
the work?
WHAT are the key risks and
mitigations?
HOW can we get quick wins,
proof points?
HOW will we run all this in
the new model?
HOW will we measure
success?
WHERE are we going?
Platform
Evaluation
Assessment
& Planning
Design and
Development
Adoption &
Deployment
Production &
Operations

71. The Cloud Journey Brings Fast Learning & Early Wins
Exploring Interfacing Integrated Full
Non-
Production
Existing Web
Workloads
New Capability
Workloads
Legacy
Migration

72. Next Steps
• Create an AWS Account
• Use the AWS Managemet Console to try out
• No Termination Fees, No Commitments
• Go ahead with Dev/Test and Pilot Project and learn how to use cloud
• Visit AWS Test Drive (aws.amazon.com/testdrive)
• Check out AWS Marketplace
• Perform a TCO analysis (aws.amazon.com/tco-calculator/)

73. 감사합니다!