Introduction to Cloud Computing with Amazon Web Services

1. Introduction to Cloud Computing with Amazon Web Services Santanu Dutt Solutions Architect

2. v Firstly, let’s do some Introductions •  Me •  Santanu Dutt •  Solutions Architect based in Mumbai, India •  You •  Have never used AWS before, or you have just started on your journey with AWS •  Are wanting to better understand the value of the cloud •  Are wanting to better understand what AWS provides and how other customers are using it

3. v Today’s Agenda •  Introduction to AWS •  Benefits of using AWS •  AWS Services •  Typical Use Cases •  Getting Started with AWS

4. Introduction to AWS

5. v History of AWS •  Born from the learnings of running amazon.com •  First launched in 2006 •  Customer obsession is in our DNA

6. Service Breadth & Depth Infrastructure Regions Points of Presence Availability Zones Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-‐scaling and Load Balancing) Databases (RelaIonal, NoSQL, Caching) Networking (VPC, DX, DNS) CDN Access Control Usage AudiIng Monitoring and Logs AdministraIon & Security Key Storage IdenIty Management PlaQorm Services Deployment & Management One-‐click web app deployment Dev/ops resource management Resource Templates Push NoIficaIons Mobile Services Mobile AnalyIcs IdenIty Sync App Services Workflow Transcoding Email Search Queuing & NoIficaIons App streaming Analy7cs Hadoop Data Pipelines Data Warehouse Real-‐Ime Streaming Data Enterprise Applica7ons Virtual Desktops CollaboraIon and Sharing

7. Pace of Innovation •  Since inception AWS has: •  Released 1111 new services and features •  Introduced more than 40 major new services •  Announced 48 price reductions 2009 Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing +48 2010 Amazon SNS AWS Identity & Access Management Amazon Route 53 +61 2011 Amazon ElastiCache Amazon SES AWS CloudFormation AWS Direct Connect AWS Elastic Beanstalk GovCloud +82 Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks +280 2013 Amazon SWF Amazon Redshift Amazon Glacier Amazon Dynamo DB Amazon CloudSearch AWS Storage Gateway AWS Data Pipeline +159 20122008 +24 Amazon EBS Amazon CloudFront +516 2014 Amazon Cognito Amazon Zocalo Amazon Mobile Analytics *as of Dec 30, 2014 AWS Directory Service Amazon RDS for Aurora AWS CodeDeploy AWS Lambda AWS Config AWS Key Management Service AWS Service Catalog Amazon EC2 Container Service AWS CodePipeline AWS CodeCommit

8. v Global Footprint •  Over 1 million active customers across 190 countries •  900+ government agencies •  3,400+ educational institutions •  11 Regions •  28 Availability Zones •  53 Edge Locations Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise.

9. Leveraged by Enterprises Around the World

10. v Trusted by Government Agencies & Educational Institutions Worldwide

11. v Powering Born-in-the-Cloud and Startups

12. v An Expansive Ecosystem 5,000+ SIs & Consultants 3,000+ ISVs 22 Global Premier Tier partners 6 Enterprise-focused competencies 2,000+ products available for 1-click deployment across 23 distinct product categories Customers run over 70M hours of software per month

13. Benefits of Using AWS

14. v Architected To Meet Your Security Requirements CerIﬁcaIons and accreditaIons for workloads that ma]er “Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL

15. v Experience with Operational Reliability •  We have spent over a decade building the world’s most reliable, secure, scalable, and cost- effective infrastructure. •  Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of 99.999999999%. •  Availability Zones exist on isolated fault lines, flood plains, and electrical grids to substantially reduce the chance of simultaneous failure. •  The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational status of all services around the globe. Our goal is to make our operational performance indistinguishable from perfect.

16. v Many Purchase Options to Support Different Needs On-Demand Pay for compute capacity by the hour with no long-term commitments Ideal for Development & Test Reserved Make a low, one-time payment and receive a significant discount on the hourly charge Ideal for baseline workloads Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Ideal for Test scenarios, Simulations Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads Free Tier Get Started on AWS with free usage & no commitment Good for Initial evaluation

17. v 48 Price Reductions Since 2006 Amazon ElasticCache reduces prices for cache nodes by an average of 34% March 26, 2014 34% Amazon S3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% March 26, 2014 51% *as of February 10, 2015 Amazon Route 53 lowers prices for both Standard Queries and Latency Based Routing Queries by 20% July 31, 2014 20%

18. Increased agility has become the #1 reason businesses use the AWS cloud

19. v Companies Can’t Afford to be Slow Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility

20. v A Culture of Innovation Experiment Often & Fail Without Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0

21. AWS Services

22. The AWS Platform Infrastructure Regions Points of Presence Availability Zones Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-‐scaling and Load Balancing) Databases (RelaIonal, NoSQL, Caching) Networking (VPC, DX, DNS) CDN Access Control Usage AudiIng Monitoring and Logs AdministraIon & Security Key Storage IdenIty Management PlaQorm Services Deployment & Management One-‐click web app deployment Dev/ops resource management Resource Templates Push NoIficaIons Mobile Services Mobile AnalyIcs IdenIty Sync App Services Workflow Transcoding Email Search Queuing & NoIficaIons App streaming Analy7cs Hadoop Data Pipelines Data Warehouse Real-‐Ime Streaming Data Enterprise Applica7ons Virtual Desktops CollaboraIon and Sharing

23. v Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Actual EC2 Elastic Virtual servers in the cloud Dynamic traffic distribution Automated scaling of EC2 capacity

24. v Networking Services Amazon VPC: AWS DirectConnect Amazon Route 53 Availability Zone B Availability Zone A Private, isolated section of the AWS Cloud Private connectivity between AWS and your datacenter Domain Name System (DNS) web service.

25. v Storage Services Amazon EBS EBS Block storage for use with Amazon EC2 Amazon S3 Images Videos Files Binaries Snapshots Internet scale storage via API AWS Storage Gateway S3, Glacier Integrates on-premises IT and AWS storage Amazon Glacier Images Videos Files Binaries Snapshots Storage for archiving and backup

26. v Database Services Amazon RDS Amazon DynamoDB Managed relational database service Managed NoSQL database service DBA Amazon ElastiCache In-Memory Caching Service

27. v Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Hosted Hadoop framework Move data among AWS services and on- premises data sources Amazon Redshift Petabyte-scale data warehouse service

28. v Application Services Amazon CloudFront distribute content globally Amazon CloudSearch Managed search service Amazon Elastic Transcoder Video transcoding in the cloud

29. v Deployment & Administration Amazon CloudWatch AWS IAM (Identity & Access Mgmt) AWS Elastic Beanstalk Monitor resources Manage users, groups & permissions Automate resource management AWS CloudFormation Web App Enterprise App Database Templates to deploy & manage AWS OpsWorks Dev-Ops framework for application lifecycle management

30. Typical Use Cases

31. v Web, Mobile, and Social Apps Amazon AppStream -‐ Flexible, interacIve applicaIon streaming service for any device Captures user input to send back to the cloud Responsive and consistent experience across devices Web and Mobile Apps on AWS

32. v Big Data Import Export Glacier S3 EC2 RedshiE DynamoDB EMR Data Pipeline S3 Direct Connect COLLECT STORE ANALYZE SHARE AWS BIG DATA PORTFOLIO Amazon Kinesis -‐ Fully-managed service for real time processing of streaming data, at any scale

33. v Enterprise Applications •  Amazon RDS for Oracle provides managed Oracle database deployments •  Oracle ApplicaIons are fully supported on AWS •  Oracle licenses owned by customers are fully portable to AWS •  AWS is an SAP-‐cerIﬁed Global Cloud Services Partner and Global Technology Partner •  Most SAP products are now cerIﬁed for producIon deployment on AWS •  Full, licensed Windows Server OS on AWS •  Easily install services that you know -‐ AD, SCOM, SQL, Exchange, SharePoint •  Use your exisIng MS licenses on AWS using BYOL

34. v Disaster Recovery AWS DR Scenarios Backup and Restore Pilot Light for Simple Recovery into AWS Warm Standby SoluIon MulI-‐site SoluIon

35. How Are Companies Getting Started With AWS?

36. v Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs

37. v Strategy 2: Build New Apps in the Cloud Faster to build Easier to manage Less expensive to run Distributed architectures for high availability Financial record archiving Clinical trial simula7ons Product Prototyping & Design Audience management & crea7ve design Hotel booking engine Biological data research Global web proper7es Global deals engine Video streaming SIM card credit News distribu7on App streaming Firmware upgrades Mobile games

38. v Strategy 3: Use Cloud to Make On-Premises Apps Better Corporate Data Centers App 1 App 2 App 3 App N … Analy7cs Backup AWS Storage Gateway Amazon S3 Elastic Map Reduce Amazon Redshift

39. v Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift

40. v Strategy 4: Cloud Apps that Integrate with On- Premises Apps On-Premises Data Centers Hybrid App AWS serves application content & data Integration to Samsung data centers for financial transactions

41. v Strategy 5: Migrate Existing Apps to the Cloud On-Premises Data Centers App 1/3 of servers migrated to AWS Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

42. v Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth

43. Summary

44. v What Sets AWS Apart? Building and managing cloud since 2006 40+ services to support any cloud workload History of rapid, customer-driven releases 11 regions, 28 availability zones, 53 edge locations 48 proactive price reductions to date 8,000+ SIs and ISVs; 2,000+ Marketplace products Experience Service Breadth & Depth Pace of Innovation Global Footprint Pricing Philosophy Ecosystem

45. v Next steps … •  Sign up for an AWS account at aws.amazon.com •  Take advantage of the Free Tier •  Start experimenting! AWS

46. Online Labs | Training Gain confidence and hands-‐on experience with AWS. Watch free InstrucIonal Videos and explore Self-‐ Paced Labs Instructor Led Classes Learn how to design, deploy and operate highly available, cost-‐effecIve and secure applicaIons on AWS in courses led by qualified AWS instructors Validate your technical experIse with AWS and use pracIce exams to help you prepare for AWS CerIficaIon AWS Cer7fica7on hWp://aws.amazon.com/training

47. Thank you Santanu Dutt Solutions Architect santanu@amazon.com @san_dutt