The document discusses viewing trends for online video content. It notes that in February 2011, over 169,000 unique viewers in the US watched online video for an average of 816 minutes per viewer. Advanced video formats like 3D and HD are expected to grow substantially by 2014. The document also provides statistics on video uploads, advertising, and time spent watching video online and on specific sites. It indicates online video advertising spending is projected to increase significantly in coming years.

1. The World Is Watching
Video and Social Search Optimization

2. @murrayiz
@murrayiz
Go ahead and follow me.
I’ll wait.

3. BIZTEGRA
Social Design and Technology
West Palm Beach, Florida
Education · Strategy · Development · Engagement

4. BIZTEGRA
Social Design and Technology
West Palm Beach, Florida

5. BIZTEGRA
Social Design and Technology
West Palm Beach, Florida

6. The World Is Watching
• 182 million U.S. Internet users watched online video content in
December 2011 for an average of 23.2 hours per viewer (over
13% more hours per viewer than in November). (Comscore)
• The total U.S. Internet audience watched 43.5 billion videos.
(Comscore)
• Video increases conversion in the 10-20% range when
upgrading from a flat presentation to a video presentation.
(ChannelAdvisor)
• 57% of marketing respondents plan to increase video
advertising in 2012. (DigiDay)
• 43% of agency advertisers and 24% of brand advertisers said
they planned to shift funding from display advertising to
accommodate more spending for online video in particular.
(DigiDay)
• 65% of marketers plan to reallocate campaign spending from
TV to online video this year. More than 25% see online and
mobile video as the two platforms that will have the overall
largest spend increases in the next two years. (Bright Roll)
• YouTube reported that the site has reached 4 billion daily
global online video views, a 25% increase in the past eight
months.
• Mobile video streaming increased by 93% worldwide and 35%
in the U.S. from 2010 to 2011. (Vincent Abry)
• 12.6% of website traffic in Q4 2011, a 102% increase from Q4
2010, came from mobile devices. (MarketingProfs)

7. The World Is Watching
• Any given video in Google’s index stands about a 50 times
better chance of appearing on the first page of results than
any given text page in the index (Forrester)

8. What do the ‘Experts’ say?

10. Mark Horvath

13. Go Big!
Go Viral!
Flickr / dicktay2000

14. Go Viral!

15. YOUTUBE IS THE…
2ND LARGEST SEARCH ENGINE
3RD MOST VISITED SITE

17. After 6 Minutes…

18. After 8 Hours…
8
7
6
5
4
3
2
1

19. After 8 Hours…

20. Just
Luck?

22. Quick, Little Video…

24. The Results?

25. After 10 Minutes…
2
1

26. After 50 Minutes…
6
5
4
3
1
2

27. After 9 Hours…

28. 2 Quick, Little Videos…

29. …And then a Press Release…

30. 1
2
Before…
3
1
2
4
5
6

31. About 4 Hours Later…
4
2
1
6
5
3
7
6
5
4
3
2
1

32. Real World Example?

33. Authors Speak Campaign
1 Little Video …

34. The Results?

35. Before…
1

36. After 60 Minutes…
4
5
3
2
1

37. After 5 Hours…
4
5
2
1
3

38. After 7 Hours…
5
4
2
1
3

39. After 24 Hours…
6
5
4
3
2
1

40. After 24 Hours…
6
5
4
3
2
1
7

41. Program Video
Uploaded ~70 videos
Results
Over 11,000 video views
(YouTube)
Sales directly attributable to YouTube
(Direct & Assisted)
Overall SEO
Organic Search Traffic up 40% since December
(12/11 Vs. 4/12)
Organic Search Traffic up 70%+ YOY
(4/11 vs. 4/12)

43. Beware Pandas and Penguins

44. What Will You Need?
• Camera
• Lighting
• Sound
• Editing Software
• (Biztegra?)
Keep It Simple

45. What Will You Say?
• Training Videos
• Presentations
• Help / How-Tos
• Events
• Expert Interviews
• Contests
• Daily / Weekly Thoughts
• Customer Interviews
Keep It Relevant

46. Keep it Simple
Getting
Be Yourself
Started
Don’t Spend A Lot On Equipment
Tag, Title, Describe Appropriately
Start
Don’t Stop!

47. Final Thoughts
Flickr / jimharmer

48. Final Thoughts
Flickr / jimharmer

49. Thank You
Very much!
Questions?
Flickr / meddygarnet

50. @murrayiz / murray@biztegra.com
www.biztegra.com
561.452.2662

52. By 2014, 3D and HD Internet video will
VEVO had 48,998 unique viewers include 46% of Internet video traffic. 2 Billion Views a Day
averaging 81.2 minutes per viewer.
Advanced Internet video (3D and HD)
will increase 23-fold between 2009 The World
and 2014.
Is Watching
According to comScore Video Metrix, In February 2011 there were 3.8
in February 2011 the total U.S. unique million video ads, which averages
video viewers on the Internet was about 30.2 ads per viewer and
169,646 with an average of 816.4 reached 42% of the total U.S.
minutes per viewer. population.
Video ads accounted for 12.4% of all
Microsoft Sites had 48,812 unique videos viewed and 1.2% of all minutes
Facebook.com had 46,661 unique viewers averaging 46.5 minutes per spent watching video online.
viewers averaging 18.5 minutes per viewer.
viewer.
70% of Traffic Comes from Outside
24 Hours of Video Uploaded Every Average Person Spends 15 Minutes a US
Minute Day Watching
Viacom Digital had 45,214 unique
Top video ad networks potentially reach viewers averaging 74.2 minutes
The length of the average video was per viewer. 24 Hours of Video Uploaded Every
the following proportions of the total
5.1 minutes in February 2011. Minute
U.S. population:
Google Display Network at 46.7%
Tremor Media at 46.3% The average online video ad was 24 Google sites had 141,065 total unique
BrightRoll Video Network at 37.3%. seconds. viewers, averaging 261.6 minutes
per viewer in the month.
Hulu had 27,257 unique viewers
averaging 224.3 minutes per viewer. In a 2010 report from Cisco, 30% of
82.5% of the U.S. Internet audience Internet traffic is currently video. By
viewed a video online. 75% more Online video ad spending will swell 2013, 90% of Internet traffic will be
videos online in December 2010 than from $1.97 billion to $5.71 billion. video.
December 2008.

53. The World Is Watching
• VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.
• According to comScore Video Metrix, in February 2011 the total U.S.
unique video viewers on the Internet was 169,646 with an average of
816.4 minutes per viewer.
• Advanced Internet video (3D and HD) will increase 23-fold between
2009 and 2014. By 2014, 3D and HD Internet video will include 46% of
Internet video traffic.
• In February 2011 there were 3.8 million video ads, which averages
about 30.2 ads per viewer and reached 42% of the total U.S.
population.
• Facebook.com had 46,661 unique viewers averaging 18.5 minutes
per viewer.
• Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per
viewer.
• 82.5% of the U.S. Internet audience viewed a video online. 75% more
videos online in December 2010 than December 2008.
• 24 Hours of Video Uploaded Every Minute
• Average Person Spends 15 Minutes a Day Watching
• The length of the average video was 5.1 minutes in February 2011.
• Top video ad networks potentially reach the following proportions of
the total U.S. population:
• Google Display Network at 46.7%, Tremor Media at 46.3%, BrightRoll
Video Network at 37.3%.
• Online video and spending will swell from $1.97 billion to $5.71 billion
• 70% of Traffic Comes from outside US
• The average online video ad was 24 seconds