Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
murray@biztegra.com Publishr.biz
Building a Direct To
Consumer Program
30 Tips
60 Minutes
murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Publis...
murray@biztegra.com Publishr.biz
is a
Marketing and Technology Agency
Focused on the Publishing Industry
is the First Mark...
murray@biztegra.com Publishr.biz
Publishing
Clients
Publishing
Clients
murray@biztegra.com Publishr.biz
Easy to Find
Easy to Buy
Easy to Engage
murray@biztegra.com Publishr.biz
1. Page Titles
murray@biztegra.com Publishr.biz
2. Load Time
murray@biztegra.com Publishr.biz
3. Duplicate Content
murray@biztegra.com Publishr.biz
4. Code Validation
murray@biztegra.com Publishr.biz
5.Structured Data
murray@biztegra.com Publishr.biz
6. Learn Analytics
murray@biztegra.com Publishr.biz
7. Mobile / Responsive
murray@biztegra.com Publishr.biz
8. Sitemaps
murray@biztegra.com Publishr.biz
9. Links To Cart
murray@biztegra.com Publishr.biz
10. Links To Books
murray@biztegra.com Publishr.biz
11. Buy /
Download
to Mobile
murray@biztegra.com Publishr.biz
12. Bundling
murray@biztegra.com Publishr.biz
13. Excerpts
murray@biztegra.com Publishr.biz
14. Promotions
murray@biztegra.com Publishr.biz
15. Content Generation
murray@biztegra.com Publishr.biz
16. Reviews
murray@biztegra.com Publishr.biz
17.Social Integration
murray@biztegra.com Publishr.biz
18. Twitter Cards
murray@biztegra.com Publishr.biz
19. FB Open Graph
murray@biztegra.com Publishr.biz
20. G+ Structured Data
murray@biztegra.com Publishr.biz
21. Rich Pins
murray@biztegra.com Publishr.biz
22. Image Sizes
murray@biztegra.com Publishr.biz
23. Editorial Calendar
murray@biztegra.com Publishr.biz
24. Email Registration
murray@biztegra.com Publishr.biz
25. Author Engagement
murray@biztegra.com Publishr.biz
26. Author Amplification
murray@biztegra.com Publishr.biz
27. Natural Cadence
murray@biztegra.com Publishr.biz
28. Social Media
murray@biztegra.com Publishr.biz
29. One Thousand Fans
murray@biztegra.com Publishr.biz
30. Social Advertising
murray@biztegra.com Publishr.biz
Questions?
murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Publis...
Upcoming SlideShare
Loading in …5
×

2015-04-27 ECPA Presentation v1.3

60 views

Published on

  • Be the first to comment

  • Be the first to like this

2015-04-27 ECPA Presentation v1.3

  1. 1. murray@biztegra.com Publishr.biz Building a Direct To Consumer Program 30 Tips 60 Minutes
  2. 2. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Publishr (www.publishr.biz) Murray@biztegra.com 561.452.2662
  3. 3. murray@biztegra.com Publishr.biz is a Marketing and Technology Agency Focused on the Publishing Industry is the First Marketing and Commerce Platform for Book Publishers Fully Optimized for Search, Mobile, and Social (find out more and book a demo at publishr.biz)
  4. 4. murray@biztegra.com Publishr.biz Publishing Clients Publishing Clients
  5. 5. murray@biztegra.com Publishr.biz Easy to Find Easy to Buy Easy to Engage
  6. 6. murray@biztegra.com Publishr.biz 1. Page Titles
  7. 7. murray@biztegra.com Publishr.biz 2. Load Time
  8. 8. murray@biztegra.com Publishr.biz 3. Duplicate Content
  9. 9. murray@biztegra.com Publishr.biz 4. Code Validation
  10. 10. murray@biztegra.com Publishr.biz 5.Structured Data
  11. 11. murray@biztegra.com Publishr.biz 6. Learn Analytics
  12. 12. murray@biztegra.com Publishr.biz 7. Mobile / Responsive
  13. 13. murray@biztegra.com Publishr.biz 8. Sitemaps
  14. 14. murray@biztegra.com Publishr.biz 9. Links To Cart
  15. 15. murray@biztegra.com Publishr.biz 10. Links To Books
  16. 16. murray@biztegra.com Publishr.biz 11. Buy / Download to Mobile
  17. 17. murray@biztegra.com Publishr.biz 12. Bundling
  18. 18. murray@biztegra.com Publishr.biz 13. Excerpts
  19. 19. murray@biztegra.com Publishr.biz 14. Promotions
  20. 20. murray@biztegra.com Publishr.biz 15. Content Generation
  21. 21. murray@biztegra.com Publishr.biz 16. Reviews
  22. 22. murray@biztegra.com Publishr.biz 17.Social Integration
  23. 23. murray@biztegra.com Publishr.biz 18. Twitter Cards
  24. 24. murray@biztegra.com Publishr.biz 19. FB Open Graph
  25. 25. murray@biztegra.com Publishr.biz 20. G+ Structured Data
  26. 26. murray@biztegra.com Publishr.biz 21. Rich Pins
  27. 27. murray@biztegra.com Publishr.biz 22. Image Sizes
  28. 28. murray@biztegra.com Publishr.biz 23. Editorial Calendar
  29. 29. murray@biztegra.com Publishr.biz 24. Email Registration
  30. 30. murray@biztegra.com Publishr.biz 25. Author Engagement
  31. 31. murray@biztegra.com Publishr.biz 26. Author Amplification
  32. 32. murray@biztegra.com Publishr.biz 27. Natural Cadence
  33. 33. murray@biztegra.com Publishr.biz 28. Social Media
  34. 34. murray@biztegra.com Publishr.biz 29. One Thousand Fans
  35. 35. murray@biztegra.com Publishr.biz 30. Social Advertising
  36. 36. murray@biztegra.com Publishr.biz Questions?
  37. 37. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Publishr (www.publishr.biz) Murray@biztegra.com 561.452.2662

×