140 CHARACTERS OR LESS:
  Is Social Media Driving Real
Business or are we just Tweeting/
 Friending/Following/Linking/
   ...
Using Social Media
   Strategies to
Drive Real Business



               © Starmark International - all rights reserved
Using
 Business Strategies
   to Develop Great
 Social Media Tactics
to Drive Real Business
                © Starmark Int...
How Many?


        © Starmark International - all rights reserved
How Many?
 Why?
        © Starmark International - all rights reserved
Successful

Marketing?

               © Starmark International - all rights reserved
Marketing

Successful?
   Hint: It’s Strategy   :




                             © Starmark International - all rights r...
Hits a
Grand-Slam



              © Starmark International - all rights reserved
A: 30 Years
   Q: What is the
 difference between
Twitter and CB Radio?



                  © Starmark International - al...
I honestly do not get why Twitter
                           is interesting or useful if you are following
               ...
So are we just
talking to
ourselves?
           © Starmark International - all rights reserved
Goal
Social Media?
                                                   B
                                                  ...
Imagine if you will:
 25% Churn
 Extremely Competitive
 Limited Traditional Media
 $76,000+
 3-4 Year Decision Cycle
...
Understand




                                      e
                                    er
                            ...
lty



                                                                      ts
                                          ...
Networking / Linking Strategy




                      © Starmark International - all rights reserved
Deploy




         © Starmark International - all rights reserved
Don’t Forget SEO
   vs.      vs.




                  © Starmark International - all rights reserved
© Starmark International - all rights reserved
Build it and they will NOT come




         NSU Fan Frenzy
             Event




                          © Starmark In...
© Starmark International - all rights reserved
© Starmark International - all rights reserved
© Starmark International - all rights reserved
© Starmark International - all rights reserved
E
                                               n
M                                              g
e                     ...
Putting It All Together


Murray, please switch over to the video




                            © Starmark International...
Takeaways

Social Media is a Tactic
Build it and they will NOT come
Don’t forget about other media
Make sure your strategy...
Shameless self-promotion:
                                             ?
If you enjoyed this presentation, please
        ...
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Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

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My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.

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Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

  1. 1. 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved
  2. 2. Using Social Media Strategies to Drive Real Business © Starmark International - all rights reserved
  3. 3. Using Business Strategies to Develop Great Social Media Tactics to Drive Real Business © Starmark International - all rights reserved
  4. 4. How Many? © Starmark International - all rights reserved
  5. 5. How Many? Why? © Starmark International - all rights reserved
  6. 6. Successful Marketing? © Starmark International - all rights reserved
  7. 7. Marketing Successful? Hint: It’s Strategy : © Starmark International - all rights reserved
  8. 8. Hits a Grand-Slam © Starmark International - all rights reserved
  9. 9. A: 30 Years Q: What is the difference between Twitter and CB Radio? © Starmark International - all rights reserved
  10. 10. I honestly do not get why Twitter is interesting or useful if you are following normal everyday people’s tweets. Unless, of course, you are using technology to become a more efficient stalker. Why do I care about the mundane details of other people’s lives? Don’t I have enough of my own mundane details to deal with? .com, April 8, 2009 Has Social Media Jumped the Shark? © Starmark International - all rights reserved
  11. 11. So are we just talking to ourselves? © Starmark International - all rights reserved
  12. 12. Goal Social Media? B R Strategy Social Media? A N Campaign Social Media? D Social Media!!! Social Media? Tactic © Starmark International - all rights reserved
  13. 13. Imagine if you will:  25% Churn  Extremely Competitive  Limited Traditional Media  $76,000+  3-4 Year Decision Cycle  13-17 years old Welcome to © Starmark International - all rights reserved
  14. 14. Understand e er H re A Setup ou Y Launch Roll Out 1. Critical Mass (Current Students) Winter/Spring 2009 2. Roll out to prospective students Spring/Summer 2009 © Starmark International - all rights reserved
  15. 15. lty ts ya l en an oo ity Lo Ev Tr ch n shi din fer un s s s m er s & pu h m nc ig Ca p g m Co H flu Ca t- t- er an In s en en pu g ad Br & in tm tm m ot ni Le ol ui ui om um ho cr cr Re Re Sc Pr Al O Social Networking Sites Build your own (ASU x x x x is Talking) Bebo x x Classmates x College Tonight x x x x Facebook x x x x x x Flixster x Flickr x x x Friendster x x x x x Hi5 x x x x x LifeAtCollege x x x x LinkedIn x x x Meetup x MySpace x x x x x x myYearbook x x x x x Takkle x x x Twitter x x YouTube x x x Zinch x x x x Understanding / Research © Starmark International - all rights reserved
  16. 16. Networking / Linking Strategy © Starmark International - all rights reserved
  17. 17. Deploy © Starmark International - all rights reserved
  18. 18. Don’t Forget SEO vs. vs. © Starmark International - all rights reserved
  19. 19. © Starmark International - all rights reserved
  20. 20. Build it and they will NOT come NSU Fan Frenzy Event © Starmark International - all rights reserved
  21. 21. © Starmark International - all rights reserved
  22. 22. © Starmark International - all rights reserved
  23. 23. © Starmark International - all rights reserved
  24. 24. © Starmark International - all rights reserved
  25. 25. E n M g e a t g r e i m c e s n t $$? © Starmark International - all rights reserved
  26. 26. Putting It All Together Murray, please switch over to the video © Starmark International - all rights reserved
  27. 27. Takeaways Social Media is a Tactic Build it and they will NOT come Don’t forget about other media Make sure your strategy is flexible TOS and Platform ‘Enhancements’ Recruit from your base, THEN leverage Make sure you have a budget for the “recruitment” phase Your Mom was right about First Impressions © Starmark International - all rights reserved
  28. 28. Shameless self-promotion: ? If you enjoyed this presentation, please tweet about it. Thx! ?? ?? ?? ?? ? ? ?? ? ? ? ?? ? ? ?? ? ?? ?? ? ? ?? ?? ? ?? ? ?? ? ? ? ? ? ?? ? ?? ? ?? ? ? ?? ?? ? ? ?? ? ? ?? ? ? ???? ?? ?? ?? ?? ? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved

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