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Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
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Entrepreneurshit. The Truth About Building Starutps

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  • 1. Entrepreneurshit The Real StoryMark SusterSeedcon – November 2012@msuster
  • 2. Me  Software Developer (Accenture)  University of Chicago alum (MBA)  2x Startup CEO / FounderBothSidesoftheTable  VP Products, Salesforce.com  VC at GRP Partners in LA
  • 3. So What It’s Really Like
  • 4. What You Imagine When You Read TechCrunch
  • 5. What It Really Feels Like
  • 6. How You Imagine You Might Spend Your Days
  • 7. How You Will Actually Spend Your Days
  • 8. Raising Money After Y Combinator
  • 9. You Raising Money
  • 10. Founders You Know
  • 11. Most Founders
  • 12. Entrepreneurshit: All Joking Aside, It’s a Grind
  • 13. We’re All Naked in the Mirror.Don’t Think Everybody Else is “Killing It”
  • 14. So What Does it Take to Succeed?
  • 15. Tenacity
  • 16. Resiliency
  • 17. Street Smarts
  • 18. Decisiveness
  • 19. Ability to pivot (with a small “p”)
  • 20. Inspiration
  • 21. Perspiration
  • 22. Risk Tolerance
  • 23. Attention to Detail
  • 24. Competitiveness
  • 25. Domain Experience
  • 26. Technical DNA
  • 27. Some Suggestions to Make it Easier
  • 28. Take 50 Coffee Meetings
  • 29. Create a Sense of Urgency in Your Business
  • 30. Ship Product
  • 31. Manage What you Measure
  • 32. Triangulate. Ask Lots of Opinions.
  • 33. But In the End You MustTrust Your Own Judgment
  • 34. Solve Real Problems
  • 35. On Fund Raising
  • 36. You Need to Meet Investors Early
  • 37. Otherwise They’re Just Judging Your Presentation Skills
  • 38. When I First Meet you, You’re a Dot
  • 39. Over Time I Start to See a Patterns
  • 40. And It’s OK if it’s Not Always Moving Up. I Get to See Your Resiliency
  • 41. ABR
  • 42. It’s Part of the CEO’s Fulltime Job. Get Used to It Biz Mktg Dev ProductRecruiting Mgmt HR Raising Customer Capital Acctng Tech
  • 43. If Raising Angel / Seed, You Need an Anchor
  • 44. If you show proof the rest usually follow
  • 45. You Need to Create a Sense of Urgency
  • 46. Cuz We All Still Act Like We Did in High School
  • 47. All Too Often FOMO (Fear of Missing Out) Drives Deals
  • 48. Too Many Entrepreneurs Try to Over Optimize Company Progress /$ Valuation Dilution Time
  • 49. When Markets Turn, Progress Might Not = Valuation Company Progress$ Valuation Time
  • 50. And Some Good Companies Simply Don’t Get Funded Company Progress$ Valuation Time
  • 51. So Get As Long of a Runway as You Can (within Reason)
  • 52. And Finally
  • 53. Startups Really Are Roller Coasters
  • 54. It’s Not All Glamour But If you Love the Game – Have Fun With It
  • 55. There Will Never Be a Better / Easier Time to Go For It. If Not Now, When?
  • 56. Q&A

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