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Mastering Customer Discovery


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Ariana Friedlander, Rosabella Consulting, LLC , @arianaf

Do you struggle connecting with your customers? Having a hard time getting valuable insights from your customers? Tired of running experiments that don’t give accurate pass/fail indicators? In this hands-on interactive session, Ariana will help you move past those limitations by sharing her unique co-creational approach. At the end, you will walk away with a well crafted line of inquiry so that you may conduct more effective experiments while building your community of supporters.

Published in: Business
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Mastering Customer Discovery

  1. 1. Mastering Customer Discovery Ariana Friedlander, MPA Twiter: @ArianaF
  2. 2. What has been the most rewarding part of your experience doing customer discovery?
  3. 3. What are 1-3 challenges that you are grappling with in the Customer Discovery process?
  4. 4. Our Stories!
  5. 5. We Use Doodle Models
  6. 6. Navigating the Landscape of Customer Discovery
  7. 7. Building Trust Where are you at on the Trust gauge?
  8. 8. Check-in With How You're Feeling How confident do you feel about the ways you will create and deliver value?
  9. 9. Explore and Grow Your Connections! Who (individuals/groups/affiliations) are you already connected with that's part of your customer segment?
  10. 10. Craft an Appropriate Line of Inquiry What part of your business model do you need to test next? Do you need to be more direct or open with your line of inquiry?
  11. 11. Listen with an Open Heart What are you listening for when conducting customer discovery interviews?
  12. 12. Document Conversations How do you document your customer discovery conversations?
  13. 13. Prioritize Uncertainties & Risks What uncertainties do you need to mitigate first in order to proceed with confidence?
  14. 14. Celebrate your strengths! * Areas of the Landscape where you excel
  15. 15. Plan to Learn & Grow + Area(s) of the Landscape you would like to improve
  16. 16. Set a Goal! What are you going to do to apply what you have learned here at the Lean Startup Conference in the next 30 days! Share your goal with me and I will check-in to help hold you accountable.
  17. 17. Thank You! Ariana Friedlander, MPA Twiter: @ArianaF