ModifiedTweetsFromWommaupdate

  • 1,326 views
Uploaded on

I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides. …

I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.

Nothing was added to this original presentation.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,326
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.
  • 2. DAY ONE
    John Bell | WOMMA President
    Opening Remarks
  • 3. What’s Talkable?
    John Bell, WOMMA President, reports that social media marketing spending will reach more than $3 BILLION by 2013
    @inkfoundry
    tweeted by:
  • 4. What’s Talkable?
    John Bell: Successful social media programs combine MarCom, Customer Service and Product Development. You need to consider all 3.
    @kristinhersant
    tweeted by:
  • 5. What’s Talkable?
    Twitter cited as de facto social customer service platform – from experience, its expensive channel, wonder how to bring down cost
    @chrissandoval
    tweeted by:
  • 6. What’s Talkable?
    over 90% of all consumer purchases are due to a positive recommendation from
    someone they trust
    @jamesda1
    tweeted by:
  • 7. DAY ONE
    Dr. Walter Carl | ChatThreads
    The State of WOM Address
  • 8. What’s Talkable?
    Social Media vs. WOM | Social Media = Subset of Word of Mouth. 1) Online WOM 2) Digital Venues 3) Set of flexible & scalable Tools
    @TheBlackFin
    tweeted by:
  • 9. What’s Talkable?
    How to reach ROI, what's value? 64k question! What you CAN
    measure ain't always what you NEED to measure. Yep.
    @JoryDJ
    tweeted by:
  • 10. What’s Talkable?
    Common mistake is to force media metrics into ROI.
    @timungashick
    tweeted by:
  • 11. What’s Talkable?
    First must establish proof of business performance (test and learn) and then optimization (ROI)
    @NW_Mktg_Guy
    tweeted by:
  • 12. What’s Talkable?
    Simply put and sooooo true RT @inkfoundry #womma ROI is a business metric not a social media marketing metric.
    @lucyhackman
    tweeted by:
  • 13. What’s Talkable?
    "Tie ROI to concrete business outcomes.. First discuss proof of performance.. Not just about metrics." - waltercarl
    @joannjen
    tweeted by:
  • 14. What’s Talkable?
    Normal marketing brings 1.77 new customers. WOM marketing brings 3.6 new customers
    @SpenceBramson
    tweeted by:
  • 15. What’s Talkable?
    Observation #1: Just 'cause you can measure it, doesn't mean you
    should. Must measure tie to hard business metrics like ROI.
    @kristinhersant
    tweeted by:
  • 16. DAY ONE
    Emanuel Rosen| Author
    “The Anatomy of Buzz Revisited”
  • 17. What’s Talkable?
    Emanuel Rosen: 30% of people who write negative reviews NEVER OWNED the product!
    @davekerpen
    tweeted by:
  • 18. What’s Talkable?
    Second hand detractors, second hand promoters also talk about your brand.
    @genochurch
    tweeted by:
  • 19. What’s Talkable?
    The only way to fight negative/2nd hand detractors is to inspire your promoters to talk.
    @TTaxChristine
    tweeted by:
  • 20. What’s Talkable?
    How often do we forget? it starts with a great story, it can be that simple.
    @genochurch
    tweeted by:
  • 21. What’s Talkable?
    If 80 percent of your customers say they will recommend
    your brand... only approx 30 percent actually will.
    @joshuahammond
    tweeted by:
  • 22. What’s Talkable?
    Creating buzz starts with visual buzz (E. Rosen)
    @hyperdrivei
    tweeted by:
  • 23. What’s Talkable?
    What is visual buzz? It's when we observe what our friends are doing. Then we talk. Then we act. (Emanuel Rosen)
    @NW_Mktg_Guy
    tweeted by:
  • 24. What’s Talkable?
    Word of mouth buzz isn't always spoken... sometimes it's visual
    @joshuahammond
    tweeted by:
  • 25. What’s Talkable?
    Create visual buzz, trigger conversation, encourage participation.
    @FlightpathNY
    tweeted by:
  • 26. What’s Talkable?
    Totally digging the idea of visual buzz like the @livestrong bracelets.
    @vemma
    tweeted by:
  • 27. What’s Talkable?
    Visual buzz... We imitate people we admire. We "disimitate" those that we don't identify favorably with.
    @NW_Mktg_Guy
    tweeted by:
  • 28. What’s Talkable?
    When we create, we share. Things we are proud of, we share. Enable creativity and pride to generate buzz. It is what is shared!
    @NW_Mktg_Guy
    tweeted by:
  • 29. What’s Talkable?
    What creates buzz? It's about stories. Not slogans.
    @kristinhersant
    tweeted by:
  • 30. What’s Talkable?
    it's about stories, not slogans. > slogans help stories stick when you only have .05 seconds.
    @KClough
    tweeted by:
  • 31. What’s Talkable?
    The biggest enemy of generating buzz is... routine
    @TheBlackFin
    tweeted by:
  • 32. What’s Talkable?
    The more someone thinks about your brand, the more they will
    talk about it. Inspire by engaging them to participate.
    @kristinhersant
    tweeted by:
  • 33. What’s Talkable?
    No subject is too boring, or too sensitive, or too lofty, if it's discussed with a sense of humor.
    @benmcconnell
    tweeted by:
  • 34. What’s Talkable?
    When setting out to solve a problem, don't start by brainstorming, start by listening.
    @chrissandoval
    tweeted by:
  • 35. What’s Talkable?
    Identify the top 3 things people are saying already
    @hyperdrivei
    tweeted by:
  • 36. What’s Talkable?
    RT @davekerpen: Social Media is not free. You pay for time, energy and effort. --- Unless you have a GenY free intern
    @fayvee
    tweeted by:
  • 37. What’s Talkable?
    Continues to be a recurring theme. Let your consumer tell their story about their use with your product. It builds much more buzz
    @SpenceBramson
    tweeted by:
  • 38. What’s Talkable?
    "Why hire an agency for social media?" 1: Creativity. 2: Execution. Must do one great;
    best in class=always both.
    @SpringCreekGrp
    tweeted by:
  • 39. What’s Talkable?
    Up to 90% of word of mouth is offline, yet online gets all attention because it is trackable.
    Also because it is visible to others
    @rdublife
    tweeted by:
  • 40. DAY TWO
    Rob BonDurant| Morning Keynote
    Marketing VP - Patagonia
  • 41. What’s Talkable?
    Rob Bondurant, Patagonia: We don't sell. We tell stories. Storytelling creates a tribe, more valuable than customers
    @davekerpen
    tweeted by:
  • 42. What’s Talkable?
    Patagonia is selling a story, symbol and a badge. The brand is human. The people are passionate.
    @tsiles
    tweeted by:
  • 43. What’s Talkable?
    Patagonia cycle from customer
    to tribesman; from transaction
    to relationship -not about influencers its about passion
    @inkfoundry
    tweeted by:
  • 44. What’s Talkable?
    "Influencers can be made. Passion cannot" - @robbondurant of Patagonia
    @jaybaer
    tweeted by:
  • 45. What’s Talkable?
    Rob from Patagonia "clear is the new clever" and the Footprint
    Chronicles is a great example
    @jbell99
    tweeted by:
  • 46. What’s Talkable?
    clear is the new clever - great way to describe the transparent brand
    @jlysne
    tweeted by:
  • 47. What’s Talkable?
    Patagonia: Rather hire a climber & teach them to market than hire a marketer & teach them the intricacies of climbing.
    @blabbermouthaz
    tweeted by:
  • 48. What’s Talkable?
    Patagonia lets customers learn their story in an interesting interactive way with a strong brand tie via 'the tin shed'
    @mommy2molly
    tweeted by:
  • 49. What’s Talkable?
    Customers just plain want to reach out and connect with brands – facilitating story-telling truly draws people close
    @MomCentral
    tweeted by:
  • 50. What’s Talkable?
    "there is no right and wrong, there are only stories. The limitation never is the budget, imagination is the only limit" (Patagonia)
    @KatjaPresnal
    tweeted by:
  • 51. What’s Talkable?
    "Trust your brand. Tell your story. Believe in yourself. Have fun." Words of Wisdom from Rob BonDurant, Patagonia
    @joannjen
    tweeted by:
  • 52. What’s Talkable?
    Some traditional marketing truths still hold in social media, if you make a great and interesting product, people will talk about it
    @Katadhin
    tweeted by:
  • 53. What’s Talkable?
    social is not a substitute for crappy products & services. fix those first, then go social.
    @chrissandoval
    tweeted by:
  • 54. What’s Talkable?
    Watching video of Sugarland hiding tickets at a Walmart in Wisconsin. They then uploaded it to YouTube & tweeted out about it
    @JennFowler
    tweeted by:
  • 55. What’s Talkable?
    Elements of good story telling -- make it interesting, relevant
    and authentic. Works for @sugarlandmusic.
    @KClough
    tweeted by:
  • 56. What’s Talkable?
    Kristianre:authenticity: Our fans can smell pr ppl from miles away. You ppl? You reek to them!
    @JennFowler
    tweeted by:
  • 57. What’s Talkable?
    Super impressed with @Sugarland at #womma. "We were connecting with fans, we had no idea we were doing word of mouth marketing."
    @tomvaughn
    tweeted by:
  • 58. What’s Talkable?
    My take. Heed the SIX DRIVERS OF BRAND CREDIBILITY: trust, authenticity, transparency, affirmation, listening, responsiveness
    @pblackshaw
    tweeted by:
  • 59. What’s Talkable?
    Social media is for solutions, not selling.
    @joshuahammond
    tweeted by:
  • 60. What’s Talkable?
    Comcast's Frank Eliason says service related issues are always among top online conversation drivers for the brand
    @mikespataro
    tweeted by:
  • 61. What’s Talkable?
    67% of brand Twitter accounts are doing customer service, nearly 50% serving offhours and wkends.
    @CatchUpLady
    tweeted by:
  • 62. What’s Talkable?
    WOW @comcastcares: "Our ceo has twitter search on desktop -
    he sees what customers say right away in their own words."
    @tomvaughn
    tweeted by:
  • 63. What’s Talkable?
    www.WOMMA.org