Using New Market Media to Build Responsive Market

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Using New Market Media to Build Responsive Market

  1. 1. Using New Media Marketing Tools: How to get the most from blogs, podcast, & RSS Matthew Scott Founder & Managing Director The Life’s Work Group, Inc.
  2. 2. WHEN: June 10 @ 2PM Central Standard Time WHERE: http://webinars.ppa.org “CLICK TO REGISTER” WHAT: Post-Meeting Q&A
  3. 3. This presentation is not about...
  4. 4. rather...
  5. 5. Revenue Producing Activity
  6. 6. marketing is...
  7. 7. marketing is getting people with a specific challenge to know, like, trust, and refer you.
  8. 8. Matthew LIVES here...
  9. 9. ...and here.
  10. 10. and WORKS here...
  11. 11. Matthew THINKS here...
  12. 12. With people FROM here...
  13. 13. Matthew LOVES family...
  14. 14. and the girl he had a crush-on in 7th grade...
  15. 15. marries girl (23yrs)...
  16. 16. My FRIENDS & I like to...
  17. 17. and...
  18. 18. CHALLENGE each other...
  19. 19. EAT & DRINK my...
  20. 20. I have a GLOBAL FOOTPRINT... 27 countries & counting...
  21. 21. Matthew drives this...
  22. 22. With my dog “Surf”
  23. 23. and this
  24. 24. Matthew WORKED as...
  25. 25. His OFFICE was ...
  26. 26. Just Like his father...
  27. 27. Matthew TRANSITIONS...
  28. 28. COMBAT BOOTS for...
  29. 29. Wing-tips...
  30. 30. AND then...
  31. 31. { Sold for 16x Earnings }
  32. 32. Consulting Coaching Blog Community
  33. 33. If you don’t... < > Believe...
  34. 34. You are in the information marketing business... ---->>
  35. 35. ... no matter what you sell.
  36. 36. “He is lame. Cocktail anyone?”
  37. 37. Read Blogs?
  38. 38. Have Blogs?
  39. 39. Listen to Podcasts?
  40. 40. Have Own Podcast?
  41. 41. A blog is a... website (software) that puts most recent content at the top of the site & enables people to comment.
  42. 42. Blog RSS “ping” Think! Podcast keyword search
  43. 43. Step 1: Name www........ & Go Daddy...
  44. 44. Kind of like naming your child, but different...
  45. 45. Think... remember?
  46. 46. Good... www.hugginsandlambertlp.com Bad!
  47. 47. Blog Name Starter Kit: • proximity • industry focus • memorable, but not too “cute” • company name • create vocabulary word • short as possible • sounds like... • visual looks like...
  48. 48. Step # 2 [Go Daddy.com] $9.95
  49. 49. {Virtual Real Estate} “Gordon Gecko Rules Apply” don’t forget...
  50. 50. Domain Names for... • podcast • special programs • special products • marketing calendar because...
  51. 51. Think Seinfeld... www.nycpromoproducts4u.com/special-products-month.php
  52. 52. Step # 3: {Choose Blog Type} a. Squarespace b. Word Press c. Type Pad Free or $ 15 dollars per mth.
  53. 53. [ Blog ] www.BrandMeNYC.com
  54. 54. You only need a website if...
  55. 55. ...want customers
  56. 56. You only need a blog if...
  57. 57. ...want community
  58. 58. web presence vs. web site
  59. 59. ? ?
  60. 60. WHY BLOG ? because...
  61. 61. WHY BLOG ? To be found in the way people search...
  62. 62. Search Engines Love Blog Posts Because...
  63. 63. Each blog Post a “mini-website” so IMAGINE...
  64. 64. keyword search or....
  65. 65. WHY BLOG ? because...
  66. 66. 2 Find & Communicate Difference
  67. 67. Features & Benefits
  68. 68. WHY PODCAST ?
  69. 69. A podcast is... time-shifted (24x7 on-demand) re-purposed audio content.
  70. 70. Time Shifted *Disclaimer: Podcasts & Farm Equipment May Be Hazardous To Your Health & Every Animal in Sight
  71. 71. Re-Purpose • How to? • How to brand your company with promotional... • Distributor Sales On-Boarding • Interview an expert • Customer Testimonials • Audio Action Guide • For Fee- Teleseminar or Webinar • Book • CD or DVD
  72. 72. Think QVC !
  73. 73. Think “Click & Clack”
  74. 74. Think Tivo!
  75. 75. Think hand-held! and...
  76. 76. { 100 x Audience }
  77. 77. [ Cross Selling Opportunity ]
  78. 78. To Podcast, I need...
  79. 79. a phone... or...
  80. 80. Speak into the... &
  81. 81. is uploaded to a... @ $15 dollars per month Audio Recorder looks like...
  82. 82. podcast uploaded & viewed on ... 125 million est. sold to date or your...
  83. 83. WHEN: June 10 @ 2PM Central Standard Time WHERE: http://webinars.ppa.org “CLICK TO REGISTER” WHAT: Post-Meeting Q&A
  84. 84. Matthew Scott, M.S. mscott@lifesworkgroup.com 1-866-981-9675 www.basecampcoach.com
  85. 85. is h ? T n nt tio W n a ta re se P Using New Media Marketing Tools: How to get the most from blogs, podcast, & RSS Matthew Scott Founder & Managing Director then... The Life’s Work Group, Inc.
  86. 86. mscott@lifesworkgroup.com PPAI PPT Presentation Dear Matthew, Please send me a copy of your PPT Presentation on New Marketing Media. Thanks, Donald Trump

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