1. QUESTION 2:
How effective is the combination
of your main product and

2. Our Products
Magazine
Cover
Film Poster
Teaser Trailer

3. Iconography
Throughout our
products we use various
icons, some don’t appear
in every product but
remain important in
creating the brand
image.

4. Iconography:
LOCATION
A still from our trailer
the background
the background
on our poster
on our
magazine
Forests play an important part in our
product as it’s the film is set. It
represents the isolation and unknown

5. Iconography:
BLOOD
A still from our trailer
splat on our poster
the blood
Blood is obviously an icon for horror
films, there are very few that don’t
contain any at all, but like all slasher

6. Iconography:
DANIELLE
Danielle in our trailer
On the Poster
Danielle on the Magazine
I think it’s important for the lead
character to be on every
product, because it creates a brand

7. Iconography:
Title and Design
Title in our teaser Trailer
On the Poster
Title on our Magazine
The name is purposely spelt differently
because we think the broken text relates to
the characters emotional wellbeing, also it
looks interesting across four lines. It’s

8. Do they appeal to the
same audience?
I think they
do! Because
EMPIRE
Magazine is
targeted at
Males aged
17-25
Slasher
films target
audiences
are
extremely
similar to
All of our
products
include a
female lead
which is a
contributing
reason men
will watch the
film, often
slasher include
some kind of
sexual activity
between

9. Characterization
Present across all of our products
Danielle is seen as “a lost soul” fitting
with the conventions of a typical
slasher, we don’t feature a particularly
strong female protagonist.
For example she doesn’t have a very
stern face in any of the products, she is
either confused or scared.