1. Every Woman’s Life:Social Media StrategyMorgan Blake, MSWFebruary 24, 2011 http://www.linkedin.com/in/morganadamsblake

2. EWL Fan Page: History and Purpose Started in September 2009 Purpose : to provide public education about breast/cervical cancer early detection to provide info for cancer risk reduction

3. EWL Fan Page: Demographics 257 total fans 38% ages 35 – 44 23% ages 25 – 34 19% ages 45 – 54 10% ages 50+ 95% female Friends, VDH staff, EWL partners, providers, clients

4. Content New research about breast/cervical cancer early detection Promotion of healthy habits that reduce cancer risk Screening messages Sharing activities of partners (ACS, Komen)

7. BEST PRACTICES

10. Dealing with criticism: Don’t delete comments Don’t NOT respond Respond promptly to resolve the issue

11. Tips to Engage Fans Ask questions Be positive Keep language simple Address fans by name Post powerful stats and inspirational quotes Limit posts to 1-2 per day Post during peak hours (9am -2pm weekdays)

12. EWL Fan Page Success Story 2 EWL clients posted positive experiences with EWL services Clients were interviewed and success stories were written Success stories are shared with CDC and community partners

14. ELW Twitter: History and Purpose Started in November 2009 Purpose : to provide public education about breast/cervical cancer early detection to provide info for cancer risk reduction

15. EWL Twitter Stats 555 tweets sent 298 following (healthy authorities, local medical providers, breast/cervical cancer advocacy groups) 278 followers (same as above + individuals interested in breast/cervical health)

16. BEST PRACTICES

17. Setting up page Use program logo as profile photo Include program URL in written profile Add link to Twitter account on program website, outgoing correspondences, flyers, brochures

18. Getting Followers Use directories to find followers (wefollow.com) who are influential in your field Try to maintain equal following:followers ratio You are not obligated to follow everyone who follows you

20. Healthy People 2020 (@GoHealthyPeople)

21. CDC (@CDCgov)

22. US Dept. of Health/Human Services (@HealthCareGov)

23. WebMD (@WebMD)

24. Harvard Health (@HarvardHealth)