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Every Woman's Life: Social Media Campaign
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Every Woman's Life: Social Media Campaign

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  • 1. Every Woman’s Life:Social Media StrategyMorgan Blake, MSWFebruary 24, 2011
    http://www.linkedin.com/in/morganadamsblake
  • 2. EWL Fan Page: History and Purpose
    Started in September 2009
    Purpose :
    to provide public education about breast/cervical cancer early detection
    to provide info for cancer risk reduction
  • 3. EWL Fan Page: Demographics
    257 total fans
    38% ages 35 – 44
    23% ages 25 – 34
    19% ages 45 – 54
    10% ages 50+
    95% female
    Friends, VDH staff, EWL partners, providers, clients
  • 4. Content
    New research about breast/cervical cancer early detection
    Promotion of healthy habits that reduce cancer risk
    Screening messages
    Sharing activities of partners (ACS, Komen)
  • 5. Sources for Content
    Google alerts
    • www.google.com/alerts
    • 6. “Breast cancer” “cervical cancer”
    WebMD daily news
    Medscape
    SmartBrief
    • www.smartbrief.com
    Partner newsletters
  • 7. BEST PRACTICES
  • 8. Setting Up Page
    For maximum participation, Fans should be able to:
    • Write on wall
    • 9. Post links, videos, photos
  • To avoid problems:
    Have co-admin
    Check page at least once a day
  • 10. Dealing with criticism:
    Don’t delete comments
    Don’t NOT respond
    Respond promptly to resolve the issue
  • 11. Tips to Engage Fans
    Ask questions
    Be positive
    Keep language simple
    Address fans by name
    Post powerful stats and inspirational quotes
    Limit posts to 1-2 per day
    Post during peak hours (9am -2pm weekdays)
  • 12. EWL Fan Page Success Story
    2 EWL clients posted positive experiences with EWL services
    Clients were interviewed and success stories were written
    Success stories are shared with CDC and community partners
  • 13.
  • 14. ELW Twitter: History and Purpose
    Started in November 2009
    Purpose :
    to provide public education about breast/cervical cancer early detection
    to provide info for cancer risk reduction
  • 15. EWL Twitter Stats
    555 tweets sent
    298 following (healthy authorities, local medical providers, breast/cervical cancer advocacy groups)
    278 followers (same as above + individuals interested in breast/cervical health)
  • 16. BEST PRACTICES
  • 17. Setting up page
    Use program logo as profile photo
    Include program URL in written profile
    Add link to Twitter account on program website, outgoing correspondences, flyers, brochures
  • 18. Getting Followers
    Use directories to find followers (wefollow.com) who are influential in your field
    Try to maintain equal following:followers ratio
    You are not obligated to follow everyone who follows you
  • 19. Recommended
    • VDH (@MyVDH)
    • 20. Healthy People 2020 (@GoHealthyPeople)
    • 21. CDC (@CDCgov)
    • 22. US Dept. of Health/Human Services (@HealthCareGov)
    • 23. WebMD (@WebMD)
    • 24. Harvard Health (@HarvardHealth)
    • 25. Johns Hopkins Univ. Public Health (@JohnsHopkinsSPH)
  • Creating and Sending Tweets
    140 character limit
    To enable retweets, stay close to 120 characters
    Abbreviate when possible
    Shorten your URL with http://bit.ly/
    Post at least once a week, preferably several times a week