Your SlideShare is downloading. ×
  • Like
Every Woman's Life: Social Media Campaign
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Every Woman's Life: Social Media Campaign



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Every Woman’s Life:Social Media StrategyMorgan Blake, MSWFebruary 24, 2011
  • 2. EWL Fan Page: History and Purpose
    Started in September 2009
    Purpose :
    to provide public education about breast/cervical cancer early detection
    to provide info for cancer risk reduction
  • 3. EWL Fan Page: Demographics
    257 total fans
    38% ages 35 – 44
    23% ages 25 – 34
    19% ages 45 – 54
    10% ages 50+
    95% female
    Friends, VDH staff, EWL partners, providers, clients
  • 4. Content
    New research about breast/cervical cancer early detection
    Promotion of healthy habits that reduce cancer risk
    Screening messages
    Sharing activities of partners (ACS, Komen)
  • 5. Sources for Content
    Google alerts
    • 6. “Breast cancer” “cervical cancer”
    WebMD daily news
    Partner newsletters
  • 8. Setting Up Page
    For maximum participation, Fans should be able to:
    • Write on wall
    • 9. Post links, videos, photos
  • To avoid problems:
    Have co-admin
    Check page at least once a day
  • 10. Dealing with criticism:
    Don’t delete comments
    Don’t NOT respond
    Respond promptly to resolve the issue
  • 11. Tips to Engage Fans
    Ask questions
    Be positive
    Keep language simple
    Address fans by name
    Post powerful stats and inspirational quotes
    Limit posts to 1-2 per day
    Post during peak hours (9am -2pm weekdays)
  • 12. EWL Fan Page Success Story
    2 EWL clients posted positive experiences with EWL services
    Clients were interviewed and success stories were written
    Success stories are shared with CDC and community partners
  • 13.
  • 14. ELW Twitter: History and Purpose
    Started in November 2009
    Purpose :
    to provide public education about breast/cervical cancer early detection
    to provide info for cancer risk reduction
  • 15. EWL Twitter Stats
    555 tweets sent
    298 following (healthy authorities, local medical providers, breast/cervical cancer advocacy groups)
    278 followers (same as above + individuals interested in breast/cervical health)
  • 17. Setting up page
    Use program logo as profile photo
    Include program URL in written profile
    Add link to Twitter account on program website, outgoing correspondences, flyers, brochures
  • 18. Getting Followers
    Use directories to find followers ( who are influential in your field
    Try to maintain equal following:followers ratio
    You are not obligated to follow everyone who follows you
  • 19. Recommended
    • VDH (@MyVDH)
    • 20. Healthy People 2020 (@GoHealthyPeople)
    • 21. CDC (@CDCgov)
    • 22. US Dept. of Health/Human Services (@HealthCareGov)
    • 23. WebMD (@WebMD)
    • 24. Harvard Health (@HarvardHealth)
    • 25. Johns Hopkins Univ. Public Health (@JohnsHopkinsSPH)
  • Creating and Sending Tweets
    140 character limit
    To enable retweets, stay close to 120 characters
    Abbreviate when possible
    Shorten your URL with
    Post at least once a week, preferably several times a week