Mikael Bäck: The Continued Evolution of Mobile Broadband
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Mikael Bäck on "The Continued Evolution of Mobile Broadband" at Mobile Monday Summit 2010, Tallinn, 29.09.10
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Mikael Bäck: The Continued Evolution of Mobile Broadband
- 1. The Continued Evolution of Mobile Broadband Mikael Bäck Ericsson AB © Ericsson AB 2010 | 2010-09-29 | Page 1
- 2. MOBILE BROADBAND © Ericsson AB 2010 | 2010-09-29 | Page 2
- 3. 24/7 anywhere access, please! “I bring my laptop along when I know I will use it for more than 20 minutes. It's too heavy to carry around just for the sake of it.” 80% use their Internet daily 80% wants anywhere access “I might consider paying “I always have my more if you can guarantee my user experience” Smartphone with me and I use it when ever I have a few minutes to spare.“ Source: Ericsson Consumer Lab, Mobile broadband study 2009-2010 © Ericsson AB 2010 | 2010-09-29 | Page 3
- 4. Three Trends Internet growth Services are on The network is key with Internet for the experience Mobile Broadband Mobile Broadband Subscriptions (million) 4 000 3 000 2 000 1 000 0 2010 2015 Source: Internal Ericsson This slide contains forward looking statements © Ericsson AB 2010 | 2010-09-29 | Page 4
- 5. The new broadband world Device Resource Content and Power Business Applications Momentum Utlization apps storage Consumption Models Shared Dedicated Defined & tested Own device Irrelevant Flat Rate Personal Shared 100s per day Cloud Low Differentiated © Ericsson AB 2010 | 2010-09-29 | Page 5
- 6. MOBILE BROADBAND Cloud Ecosystem Devices Applications Quality connection Service differentiation Communication services Application enrichment SCREEN 2 SERVER © Ericsson AB 2010 | 2010-09-29 | Page 6
- 7. Three waves of mobile broadband evolution Mobile Broadband 1st Wave Mobile Broadband 2nd Wave Mobile Broadband 3rd Wave Establishing Market Differentiating Services Connecting Everything Standard Smart Scale Connections Price Price One-size Demand-based 50 billion fits all Pricing / QoS connections Subs Subs Time © Ericsson AB 2010 | 2010-09-29 | Page 7
- 8. Quality of Experience Speed Coverage Capacity Always on © Ericsson AB 2010 | 2010-09-29 | Page 8
- 9. HSPA SUCCESS › 353 networks – 154 countries › 542 Million subscribers › >2 570 devices – 235 suppliers Commercial HSPA HSPA Commitments 2012 2010 2009 Peak rate ~21 Mbps ~42 Mbps ~160 Mbps Typical user rate downlink 4-16 Mbps 8-30 Mbps Operator dependent Typical user rate uplink 1-4 Mbps 2-5 Mbps Operator dependent Spectrum 5 MHz 10 MHz 20 MHz © Ericsson AB 2010 | 2010-09-29 | Page 9
- 10. Quality of experience Speed and capacity with LTE › 101 operators in 41 countries Dongles now committed to deploy LTE 2015 Smartphones expected soon 2010 2009 Peak rate ~50 Mbps ~150 Mbps ~1000 Mbps Typical rate downlink 8-30 Mbps 10-100 Mbps Operator dependent Typical user rate uplink 3-10 Mbps 5-50 Mbps Operator dependent Spectrum 10 MHz 20 MHz >20 MHz Source: GSA August, 2010 © Ericsson AB 2010 | 2010-09-29 | Page 10
- 11. Quality of experience coverage Urban Suburban Rural LTE Low bands HSPA EDGE © Ericsson AB 2010 | 2010-09-29 | Page 11
- 12. Quality of experience Speed and capacity Core Network Backhaul Radio Bits/Hz IP/Ethernet 64 QAM Evolved MIMO Fiber to site Multi Carrier Packet Core Carrier grade Spectrum microwave End-to-end Traffic Management © Ericsson AB 2010 | 2010-09-29 | Page 12
- 13. Next steps © Ericsson AB 2010 | 2010-09-29 | Page 13
- 14. © Ericsson AB 2010 | 2010-09-29 | Page 14