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Superior network performance: why does it matter?

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Wireless Broadband – Superior Performance Mobile Broadband Network – Why does it matter?
Speaker Per Narvinger, Head of Product Line LTE, Ericsson

Presentation from the Broadband World Forum, Amsterdam 2012. #BBWF

For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

Published in: Technology
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Superior network performance: why does it matter?

  1. 1. Superior networkperformancewhy does it matter?Per NarvingerHead of LTE
  2. 2. 15X MOBILE DATA TRAFFIC WILL GROW 15 TIMES BY THE END OF 2017Wireless Broadband––Superior Performance MWhy doesBroadband Network – Why does it matter? | Commercial in confidence Page Ericsson AB 2012 | 2012-10-17 | Wireless Broadband Superior Performance Mobile it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | | © 2
  3. 3. Do Smartphone usersexperience problems? App/service No access crashes Slow 50% LAST WEEKSource: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 3
  4. 4. Coverage & speed key toend-user satisfaction NW Coverage 0,54 › Top 3 out of top 4 relates to the network NW Speed 0,51 Price Plan 0,47 › Coverage and speed moreClarity:Voice Calls 0,45 important than price plan Customer care 0,42 Data allowance 0,33 › Consistent across the world Content & apps 0,33 Network related Correlation coefficient showing the correlation between each factor and overall network satisfaction Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries. OtherWireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 4
  5. 5. We create populationcoverage…Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 5
  6. 6. …But Need to improvethe app user experience… DL kbps25.00020.00015.000 <70 NO SMARTPHONE USER EXPERIENCE Kbps for worst 10% IN MANY LOCATIONS10.000 >7.500 5.000 1.300 <70 0 Worst 10% Median 50% Best 10%Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 6 Source: Speedtest/Ookla
  7. 7. …best in class network DL kbps DL kbps >25.00025.000 25.00020.000 20.00015.000 <70 15.000 >650 Kbps for Kbps for worst 10% worst 10%10.000 10.000 >7.500 5.000 5.000 4.100 1.300 <70 <650 0 0 Worst 10% Median 50% Best 10% Worst 10% Median 50% Best 10% BUILD FOR SOLID SMARTPHONE USER EXPERIENCEWireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 7 Source: Speedtest/Ookla
  8. 8. our 4guiding principles Smart Scalable Simple Superior performance Act smart Manage growth Handle complexity Secure in field in real time in many dimensions in a simplified way performanceWireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 8
  9. 9. AIR - Antenna integratedradio Before After Scalable Simple Superior performanceWireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 9
  10. 10. High load Performance DL Mbps Best Network Strategy 9.30- 11.00- 12.30- 14.00- 15.30- 16.00- 17.30- 19.00- 11.00 12.30 14.00 15.30 16.00 17.30 19.00 19.30 Tim e Smartphone User A B C D ARPU experience Capture Smartphone market Smart Superior performance Source data: Smartphone Lab,Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 10 iPhone 4S benchmark using modified Speedtest App
  11. 11. heterogeneous networktoolbox 3GPP Improve macro SMART, SCALABLE, SIMPLE & SUPERIOR PERFORMANCE SEAMLESS USER EXPERIENCE - EVERYWHERE 3GPP + WiFi3GPP Densify macro Add small cellsWireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 11
  12. 12. Heterogeneous networkhere & now› Commercial HSPA SW › More served traffic› Embedded small cells with › Macro load reduced Soft Handover › Improved indoor coverage 16000 Macro Total traffic +++ Small cells 14000 Total RAB establish per 15 minute 12000 10000 Macro traffic 8000 6000 4000 Small cells turned off 2000 0 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 12
  13. 13. Small cell placement iscrucial› Planning is essential for expanding small cells 3 x traffic at 1/3 power [field trial]› Good site placement can give 3x traffic 16 14› Not possible to compensate bad 12 Daily total average users Daily total average users cell plan with increase power 10 8 3x more traffic +11W 6 +5.5W +2.8W 4 2 0Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 13
  14. 14. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 14

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