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Margus Tiru - Positium LBS
 

Margus Tiru - Positium LBS

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  • Whatwehaveaccomplished
  • The resulting report is a web page that consists of several statistical graphs and tables.

Margus Tiru - Positium LBS Margus Tiru - Positium LBS Presentation Transcript

  • Positium LBS
    MobileMonday:
    Location Based Services:
    from Estonia to the World
    2.11.2009
  • Positium LBS
    • Concentrate on B2B and scientific research
    • Cooperation with University of Tartu
    • Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning
    • >50% R&D
    • Establishedin 2002 bygeographers, architects and planners
    • 100% Estonian
  • How?
    Weuse passive positioning – anonymous cellular network historical data (call activities in network with antennae location - local clients, roaming, local clients abroad)
    We acquire location data, process and storeit so it can be used in different domains
    Long value chain (fromdataspecificknow-howtosocialsciences…)
    Competitors use only traditional data (registers, counters, questionnairesetc)
  • Data & Privacy
    Passivelocationbulkdataisanonymous
    Statisticallysignificantrandomsampleused
    Analysing and presentingalwaysaggregatedbulkdata
    R&D resultspresentedtodataproviders
    Annual meeting withdataproviders and DataProtectionagency
  • Data feed
    TOURISM
    DESTINATION
    MANAGER
    MARKETING
    TRAFFIC
    DATA PROCESSING
    UNIVERSITY
    R&D, ACADMIC
    Securesoftware
    SECURE CHANNEL
    ANONYMOUS DATA

  • Who are interested?
    • Tourismstatistics & destination management
    • Traffic (OD matrices) & publictransportation
    • Urban planning
    • Events’ and regions’ hinterlandcalculation
    • Human spatio-temporalbehavior studiesand other scientificresearch
    • Outdoor media & marketing
    • Social sciences
    • Security (rescue services crisis planning
    • LBA
    • GIS / Web-GIS
    Clients:
    BankOf Estonia, Enterprice Estonia, Min ofIntAffairs, Tallinn & Tartu municipalities, RambollLtd
  • Technologicalmilestones
    Positioning data gathering platform & DB
    Tourism visits statistics tool
    Anchor point model (home, work, secondary points of interests)
    Repeating visitation algorithm
    Automated destination loyalty assessment tool
    Data interpolation methods
    Mobility algorithms
    • Gvtfinsupportfor 3 year R&D plan
    • Parnterin FP7 Galileoproject (MetaPos)
    • Partner inproposed FP7-ICT-5 (Intelligent Sensor Management)
  • Someexamples
    Anonymousdatafrom EMT
  • Trafficgeography
  • Roamingtourists’ visitsto Estonia (Beerdrinkingfestival in Tallinn)
  • Web-based MonitoringEnvironmentAutomated reportsof tourist visits
  • EventvisitorsinSouth Estonia
  • Repeatingvisitations
  • Britts
  • Germans
  • SocialNetworks
  • ThankYou!
    Margus Tiru
    margus.tiru@positium.ee
    +372 526 4020