Margus Tiru - Positium LBS

Positium LBS
MobileMonday:
Location Based Services:
from Estonia to the World
2.11.2009

Positium LBS

Concentrate on B2B and scientific research
Cooperation with University of Tartu
Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning
>50% R&D
Establishedin 2002 bygeographers, architects and planners
100% Estonian

How?
Weuse passive positioning – anonymous cellular network historical data (call activities in network with antennae location - local clients, roaming, local clients abroad)
We acquire location data, process and storeit so it can be used in different domains
Long value chain (fromdataspecificknow-howtosocialsciences…)
Competitors use only traditional data (registers, counters, questionnairesetc)

Data & Privacy
Passivelocationbulkdataisanonymous
Statisticallysignificantrandomsampleused
Analysing and presentingalwaysaggregatedbulkdata
R&D resultspresentedtodataproviders
Annual meeting withdataproviders and DataProtectionagency

Data feed
TOURISM
DESTINATION
MANAGER
MARKETING
TRAFFIC
DATA PROCESSING
UNIVERSITY
R&D, ACADMIC
Securesoftware
SECURE CHANNEL
ANONYMOUS DATA
…

Who are interested?

Tourismstatistics & destination management
Traffic (OD matrices) & publictransportation
Urban planning
Events’ and regions’ hinterlandcalculation
Human spatio-temporalbehavior studiesand other scientificresearch
Outdoor media & marketing
Social sciences
Security (rescue services crisis planning
LBA
GIS / Web-GIS

Clients:
BankOf Estonia, Enterprice Estonia, Min ofIntAffairs, Tallinn & Tartu municipalities, RambollLtd

Technologicalmilestones
Positioning data gathering platform & DB
Tourism visits statistics tool
Anchor point model (home, work, secondary points of interests)
Repeating visitation algorithm
Automated destination loyalty assessment tool
Data interpolation methods
Mobility algorithms