Margus Tiru - Positium LBS

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    Notes on slide 1

    Whatwehaveaccomplished

    The resulting report is a web page that consists of several statistical graphs and tables.

    Favorites, Groups & Events

    Margus Tiru - Positium LBS - Presentation Transcript

    1. Positium LBS
      MobileMonday:
      Location Based Services:
      from Estonia to the World
      2.11.2009
    2. Positium LBS
      • Concentrate on B2B and scientific research
      • Cooperation with University of Tartu
      • Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning
      • >50% R&D
      • Establishedin 2002 bygeographers, architects and planners
      • 100% Estonian
    3. How?
      Weuse passive positioning – anonymous cellular network historical data (call activities in network with antennae location - local clients, roaming, local clients abroad)
      We acquire location data, process and storeit so it can be used in different domains
      Long value chain (fromdataspecificknow-howtosocialsciences…)
      Competitors use only traditional data (registers, counters, questionnairesetc)
    4. Data & Privacy
      Passivelocationbulkdataisanonymous
      Statisticallysignificantrandomsampleused
      Analysing and presentingalwaysaggregatedbulkdata
      R&D resultspresentedtodataproviders
      Annual meeting withdataproviders and DataProtectionagency
    5. Data feed
      TOURISM
      DESTINATION
      MANAGER
      MARKETING
      TRAFFIC
      DATA PROCESSING
      UNIVERSITY
      R&D, ACADMIC
      Securesoftware
      SECURE CHANNEL
      ANONYMOUS DATA

    6. Who are interested?
      • Tourismstatistics & destination management
      • Traffic (OD matrices) & publictransportation
      • Urban planning
      • Events’ and regions’ hinterlandcalculation
      • Human spatio-temporalbehavior studiesand other scientificresearch
      • Outdoor media & marketing
      • Social sciences
      • Security (rescue services crisis planning
      • LBA
      • GIS / Web-GIS
      Clients:
      BankOf Estonia, Enterprice Estonia, Min ofIntAffairs, Tallinn & Tartu municipalities, RambollLtd
    7. Technologicalmilestones
      Positioning data gathering platform & DB
      Tourism visits statistics tool
      Anchor point model (home, work, secondary points of interests)
      Repeating visitation algorithm
      Automated destination loyalty assessment tool
      Data interpolation methods
      Mobility algorithms
      • Gvtfinsupportfor 3 year R&D plan
      • Parnterin FP7 Galileoproject (MetaPos)
      • Partner inproposed FP7-ICT-5 (Intelligent Sensor Management)
    8. Someexamples
      Anonymousdatafrom EMT
    9. Trafficgeography
    10. Roamingtourists’ visitsto Estonia (Beerdrinkingfestival in Tallinn)
    11. Web-based MonitoringEnvironmentAutomated reportsof tourist visits
    12. EventvisitorsinSouth Estonia
    13. Repeatingvisitations
    14. Britts
    15. Germans
    16. SocialNetworks
    17. ThankYou!
      Margus Tiru
      margus.tiru@positium.ee
      +372 526 4020
    SlideShare Zeitgeist 2009

    + Mobile Monday EstoniaMobile Monday Estonia Nominate

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