Positium LBS<br />MobileMonday: <br />Location Based Services: <br />from Estonia to the World<br />2.11.2009<br />
Positium LBS<br /><ul><li>Concentrate on B2B and scientific research
Cooperation with University of Tartu
Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning
>50% R&D
Establishedin 2002 bygeographers, architects and planners
100% Estonian </li></li></ul><li>How?<br />Weuse passive positioning – anonymous cellular network historical data (call a...
Data & Privacy<br />Passivelocationbulkdataisanonymous<br />Statisticallysignificantrandomsampleused<br />Analysing and pr...
Data feed<br />TOURISM<br />DESTINATION<br />MANAGER<br />MARKETING<br />TRAFFIC<br />DATA PROCESSING<br />UNIVERSITY<br /...
Who are interested?<br /><ul><li>Tourismstatistics & destination management
Traffic (OD matrices) & publictransportation
Urban planning
Events’ and regions’ hinterlandcalculation
Human spatio-temporalbehavior studiesand other scientificresearch
Outdoor media & marketing
Social sciences
Security (rescue services crisis planning
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Margus Tiru - Positium LBS

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Margus Tiru - Positium LBS

  1. 1. Positium LBS<br />MobileMonday: <br />Location Based Services: <br />from Estonia to the World<br />2.11.2009<br />
  2. 2. Positium LBS<br /><ul><li>Concentrate on B2B and scientific research
  3. 3. Cooperation with University of Tartu
  4. 4. Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning
  5. 5. >50% R&D
  6. 6. Establishedin 2002 bygeographers, architects and planners
  7. 7. 100% Estonian </li></li></ul><li>How?<br />Weuse passive positioning – anonymous cellular network historical data (call activities in network with antennae location - local clients, roaming, local clients abroad)<br />We acquire location data, process and storeit so it can be used in different domains<br />Long value chain (fromdataspecificknow-howtosocialsciences…)<br />Competitors use only traditional data (registers, counters, questionnairesetc)<br />
  8. 8. Data & Privacy<br />Passivelocationbulkdataisanonymous<br />Statisticallysignificantrandomsampleused<br />Analysing and presentingalwaysaggregatedbulkdata<br />R&D resultspresentedtodataproviders<br />Annual meeting withdataproviders and DataProtectionagency<br />
  9. 9. Data feed<br />TOURISM<br />DESTINATION<br />MANAGER<br />MARKETING<br />TRAFFIC<br />DATA PROCESSING<br />UNIVERSITY<br />R&D, ACADMIC<br />Securesoftware<br />SECURE CHANNEL<br />ANONYMOUS DATA<br />…<br />
  10. 10. Who are interested?<br /><ul><li>Tourismstatistics & destination management
  11. 11. Traffic (OD matrices) & publictransportation
  12. 12. Urban planning
  13. 13. Events’ and regions’ hinterlandcalculation
  14. 14. Human spatio-temporalbehavior studiesand other scientificresearch
  15. 15. Outdoor media & marketing
  16. 16. Social sciences
  17. 17. Security (rescue services crisis planning
  18. 18. LBA
  19. 19. GIS / Web-GIS</li></ul>Clients: <br />BankOf Estonia, Enterprice Estonia, Min ofIntAffairs, Tallinn & Tartu municipalities, RambollLtd<br />
  20. 20. Technologicalmilestones<br />Positioning data gathering platform & DB<br />Tourism visits statistics tool <br />Anchor point model (home, work, secondary points of interests)<br />Repeating visitation algorithm<br />Automated destination loyalty assessment tool<br />Data interpolation methods <br />Mobility algorithms<br /><ul><li>Gvtfinsupportfor 3 year R&D plan
  21. 21. Parnterin FP7 Galileoproject (MetaPos)
  22. 22. Partner inproposed FP7-ICT-5 (Intelligent Sensor Management)</li></li></ul><li>Someexamples<br />Anonymousdatafrom EMT<br />
  23. 23. Trafficgeography<br />
  24. 24. Roamingtourists’ visitsto Estonia (Beerdrinkingfestival in Tallinn)<br />
  25. 25. Web-based MonitoringEnvironmentAutomated reportsof tourist visits<br />
  26. 26. EventvisitorsinSouth Estonia<br />
  27. 27. Repeatingvisitations<br />
  28. 28. Britts<br />
  29. 29. Germans<br />
  30. 30. SocialNetworks<br />
  31. 31. ThankYou!<br />Margus Tiru<br />margus.tiru@positium.ee<br />+372 526 4020<br />

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