How can Living Labs help to enter new markets


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Rene Tõnisson, Director @ Institute of Baltic Studies

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How can Living Labs help to enter new markets

  1. 1. How Can Living Labs Help to Enter New Markets Rene Tõnnisson
  2. 2. Living Labs“A Living Lab is both a methodology for User Driven Innovation and the organizations that primarily use it.Living Lab is about experimentation and co-creation with real users in real life environments, where users togetherwith researchers, firms and public institutions look together for new solutions, new products, new services or newbusiness models.” ( Methodology Living Lab Expertise Pilot USERS Community Technology and Organisation Infrastructure
  3. 3. A new paradigm: Open InnovationDefinition – The use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively (Chesbrough et al., 2003)Concept Spanning firm boundary Collaboration inside & outside the organization Managing the external process of innovationSource: HenryChesbrough (2003)
  4. 4. ICT companiesInfrastructure Tartu companies University Tartu Smart City Lab Tartu Science Tartu City Park
  5. 5. Partners• City of Tartu ICTInfrastructure • Microsoft• Elion • Mobi Solutions• EMT • Nutiteq• Tartu Veevärk • Positium LBS• Sebe • Quretec• Eesti Energia • Regio / ReachUR&D • EMT• Tartu University (Mobility Lab; • Elion Idealab, DDVE, Institute of • Ericsson Computer Sciences) • Biometry• Garage48 • Samsung• STACC• Tartu Science Park • Open for joining
  6. 6. Mission of Smart City LabTo support• development and export of the competitive “Made in Estonia” e- and m- solutions• growth of the export potential of the Estonian ICT companies• sustainable growth and life quality in Tartu.
  7. 7. Focus topics• Intelligent transport (incl. public transport)• Modern infrastructure and networks• Tourism and leisure time services• Digital TV-based interactive services• Participative and efficient governance services
  8. 8. Why Tartu as test site• 100 000 citizens, compact university city• Good development environment• Proactive city government• Demanding cross-sectorial cooperation• Internationally competitive R&D institutions• Number of ICT SMEs and start-ups
  9. 9. Geographical limitations? No!• Participating companies are not necessarily from Tartu, but from Estonia and also multinationals• The task is to develop internationally scalable services and products• Tartu success story and example environment supporting entrance to the international markets
  10. 10. Current Activities1. Mapping City of Tartu business processes and opening data for services development2. Development of the Living Lab infrastructure and services3. Services development background studies in selected areas4. Services development, piloting and testing in Living Lab Tartu5. Large scale pilots in Tartu