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(Graham Brown mobileYouth) Industrial or Social - what type of marketer are you?

by Author on Jan 27, 2009

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For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing and product development. Marketing historians will look back ...

For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing and product development. Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools - social media, the mobile phone and digital distribution to become a realistic proposition to deliver consumer value.

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(Graham Brown mobileYouth) Industrial or Social - what type of marketer are you? (Graham Brown mobileYouth) Industrial or Social - what type of marketer are you? Presentation Transcript