thanx to Mr. Soumyajit Das our best marketing faculty to give me this slide to share

5. Strategic Marketing Planning:

6. SWOT ANALYSIS: Analysis based on the strength & weakness of a particular company and the opportunity & threats present in the market

7. Product-Market Grid: Market Penetration Existing Product in Existing Market Product Development New Product in Existing Market Market Development Existing Product in New Market Diversification New Product in New Market

13. Marketing Environment:

14. Macro Environment Study: SLEPPT analysis: Socio-cultural Legal Economic Political Physical Technological

15. PEST analysis: Political Economic Sociological Technological

16. Micro Environment Study: Analysis of the existing entrants, new entrants, people within the organization, supplier and last but not the least the customers of the company

17. MARKETING RESEARCH:

19. Prior to marketing research what are the sources those should be tried to be accessed to get required information are: a) Information System: P/L a/c, Balance Sheet, Cost Sheet, Journal, Ledger, Daily Sales Report, Annual Sales Report, Management Information System. b) Management Decision Support System: Mathematical Part, Database Part c) Intelligence System When all these fail then we go for Marketing Research

21. Classification of Sources of required Information: Primary Source: Directly from the horse’s mouth. Secondary Source: Any indirect source which is directly or indirectly related to the primary source