This document discusses the history and applications of geolocation technology. It provides background on GPS and how geolocation has evolved from use in car navigation systems to integration with smartphones and social media. Examples are given of early geolocation apps like Brightkite and Foursquare and how geolocation allows information about physical locations to be shared and viewed through augmented reality. Suggestions are also made for how real estate agents can use geolocation to promote listings and connect with clients.

1. GEOLOCATION,
PROJECT
GEOLOCATION, GEOLOCATION
DATE CLIENT
AUG 25, 2010 MORRISS PARTEE FOR REBCORL

2. a brief
background

3. Global Positioning
System (GPS)
First made available for
consumers on May 1,
2000

4. using multi-billion dollar satellites to find
tupperware hidden in the woods
Geocaching

5. Car Navigators (GPSr)
I SAID TURN
LEFT NOW!
Relies on internal
map, not
connected to
internet (until
recently)

6. iPhones
For the first time, you
and your location can
be connected to the
internet, instead of
relying on the unit’s
internal maps
Contextual and social

7. World 2.0
The vast information of
the web is now tied to
PLACE
Through geolocation
and social media,
anyone can “see”
things previously
invisible

8. Making the
invisible visible
QR Codes
http://www.youtube.com/watch?v=FLJue7bfBTE

9. Making the
invisible visible
QR Codes
http://www.youtube.com/watch?v=FLJue7bfBTE

10. Making the
invisible visible
Augmented Reality
http://michael-shirley.com/blog/2009/07/new-york-subway-augmented-reality-iphone-app/

11. geolocation apps

12. Brightkite
One of the first social-
geolocation apps for
iPhone

13. Sit or squat
The first TRULY useful
geolocation app

14. Foursquare
Reigning popularity
champion
Compete to become
the mayor

15. Gowalla
Can only
check-in when
actually there
Stunningly
gorgeous
icons shown
with your
updates

16. Facebook Places
NEW! As of LAST THURSDAY!
500 million people now have geolocation
in their newsfeeds

17. geolocation
techniques
to grow my
real estate
business

18. Check in when
showing a house
Remind your friends
you are a professional
realtor and serve the
area

19. Create a spot
for your listed house
Let your friends know
your listing is available
for purchase
Use Gowalla to be able
to delete spot after
transaction is complete

20. Help your clients’ search
Trulia
Zillow
Zip Realty

21. Create a tour
Reinforce
that you have
expert
knowledge of
your area

22. What can YOU create?
Geolocation
is in its
infancy....
Get creative!

23. privacy and
safety issues
with
geolocation

24. Social Media/Networking
Morriss Partee
Chief Experience Officer
EverythingCU.com
morriss@everythingcu.com
413·535·0621
http://everythingcu.wordpress.com
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