1. THE NEXT GENERATION OF SOCIAL MEDIA TOOLS:
GEOLOCATION, BLOGGING AND INTERNAL COMMUNICATIONS
Presented by Jason Winocour
Social and Digital Media Practice Leader
October 6, 2010

2. © 2010,
How Far Weʼve Come…
1993
2010
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3. © 2010,
Geolocation
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4. © 2010,
Geolocation: Hot New Platforms
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5. © 2010,
Foursquare: Overview
• What Is It?
– Popular geolocation service.
– Check in to cafés, restaurants,
parks, offices, etc.
– Friends can recommend
nearby places.
• What Makes it Unique?
– Badges and points for hard
core users to earn perks and
discounts.
– Mayoral status.
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6. © 2010,
Foursquare: Case Studies
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7. © 2010,
Gowalla: Overview
• What Is It?
– Second-largest geolocation
service.
– More about exploring the world
than checking out everyday
places.
– Passports, pins and leader
boards — not badges, points
and mayors.
• What Makes it Unique?
– Virtual items.
– Trips.
– Highlights.
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8. © 2010,
Gowalla: Case Studies
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9. © 2010,
Once Upon a Time…
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10. © 2010,
Why Is Foursquare In the Lead?
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11. © 2010,
Is Facebook the Wal-mart of Geolocation?
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12. © 2010,
Introducing Facebook Places
• What Is It?
– Facebookʼs new offering to
share where you are in the
world.
– No rewards, incentives,
gaming element yet.
• What Makes it Unique?
– A network of 500 million
users.
– Legions of programmers
drooling to make cool apps.
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13. © 2010,
Last But Not Least…
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14. © 2010,
Blogging Platforms
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15. © 2010,
So Whatʼs Wrong With Whatʼs Already Out There…
• Clunky to add audio, video
and other multimedia.
• Inability to “re-blog” posts
(i.e. not as social).
• Limited capacity to post via
mobile devices.
• Not conducive to integrate
blog with website design.
• Not super user-friendly.
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16. © 2010,
Introducing….
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17. © 2010,
Tumblr and Posterous: Overview
• What Are They?
– Super easy to use blogging
services.
– Post photos, videos, practically
anything.
– E-mail or text from smartphone.
– SEO-friendly.
– Automatic updates/publishing to
Twitter and Facebook.
– Much stronger social aspect.
• Allows re-blogging and “liking.”
• Submission features facilitate
community engagement.
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18. © 2010,
Tumblr: Whoʼs Using It?
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19. © 2010,
Internal Communications
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20. © 2010,
Why Internal Communications Platforms?
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21. © 2010,
Introducing Microblogging for Business…
• What Are They?
– Twitter for business.
• Link to twitter or stand-alone.
• URL shortener
– Not free, but not
expensive.
– Allows users to
organize groups.
– Can be installed behind
company firewall.
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22. © 2010,
Case Studies
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23. © 2010,
Thank You!
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