The document discusses using web-based tools for public engagement. It outlines the benefits of these tools, such as being citizen-led, cost effective, and allowing for openness and transparency. It also categorizes different types of tools, including social networks, wikis, multimedia sharing sites, and virtual worlds. The document proposes monitoring online conversations, engaging existing communities, and building an online presence through partnerships.
11. Types of web based tools Communication Microblogs- Twitter and Pownce Social networking – Facebook, LinkedIn and Myspace Events - Upcoming Collaboration Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg , Mixx and Reddit Opinion sites: epinions Multimedia Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com Entertainment Virtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com Other/Specialty social ads Healthcare apps: CareFlash
In today’s climate what does engagement mean? What are the engagement benefits of using web based tools? What web based tools (social media) can enhance engagement? Audience Segments and levels of Engagement The Innovation Policy team’s online engagement activity Next Steps