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Web 2.0 and communications in the banking industry

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  1. 1. <ul><li>Web 2.0 & </li></ul><ul><li>Communications </li></ul><ul><li>Anita Devasahayam </li></ul>
  2. 5. The Internet circa 1993
  3. 6. Internet in 2008
  4. 8. WHAT HAPPENED? <ul><li>DoubleClick </li></ul><ul><li>Ofoto </li></ul><ul><li>Akamai </li></ul><ul><li> </li></ul><ul><li>Britannica Online </li></ul><ul><li>Personal web sites </li></ul><ul><li>evite </li></ul><ul><li>Page views </li></ul><ul><li>Screen scraping </li></ul><ul><li>Content management systems </li></ul><ul><li>Google AdSense </li></ul><ul><li>Flickr </li></ul><ul><li>BitTorrent </li></ul><ul><li>Napster </li></ul><ul><li>Wikipedia </li></ul><ul><li>blogging </li></ul><ul><li> and EVDB </li></ul><ul><li>Cost per click </li></ul><ul><li>Web services </li></ul><ul><li>wikis </li></ul>Source: O’Reilly Media, 2005 1993 2008
  5. 9. Consumer >> producer
  6. 10. Consumer demography <ul><li>Technology is a given </li></ul><ul><li>Always on </li></ul><ul><li>Collaboration </li></ul><ul><li>Community </li></ul><ul><li>Feedback - word of mouth </li></ul>
  7. 12. Social Media <ul><li>Consumers = producers: Anyone can publish text, pics, audio, video and interact within that space </li></ul>Many ways to snack: Blogs, podcasts, RSS, wikis, social networks, mobile networks, YouTube, Twitter. Amplifies virally: Two-way, lean-forward media, searchable, archivable, infinite replay, timeshifting Growing influence: 24/7, places higher expectations on speed, transparency and accountability
  8. 13. Use social media tools <ul><li>Blogs: Short for weblog, instant, push-button, self-publishing system with increasingly powerful feedback features. eg: Blogger, Wordpress </li></ul><ul><li>Podcasts: Pre-recorded audio or video dispersed through the Internet via subscribed feeds. eg: YouTube, vlogs, moblogs </li></ul><ul><li>Social networks: eg: Facebook, Bebo, MySpace </li></ul><ul><li>Wikis: eg: Wikipedia, pbWiki </li></ul><ul><li>RSS: Really simple syndication or rich site </li></ul><ul><li>summary, a news feed of a blog or website </li></ul>
  9. 14. Implications <ul><li>Acknowledge </li></ul><ul><li>Understand </li></ul><ul><li>Experiment </li></ul><ul><li>Leverage </li></ul><ul><li>Plan for the future </li></ul>
  10. 15. Challenges?
  11. 19. &quot;We already had a wiki that was heavily used by IT but we wanted to bring business people on board to enhance collaboration and communication between IT and the business. We wanted a platform for both groups, not something that's used just by IT,” Myrto Lazopoulou, Director of User Experience, Dresdner Kleinwort.
  12. 20. Wells Fargo <ul><li>Financial education programme </li></ul><ul><li>Virtual multiplayer game </li></ul><ul><li>Blogs: internal and external </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul>
  13. 21. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  14. 22. <ul><li>Leverage on technologies available & hone the processes. </li></ul><ul><li>Harness the power of social networks. </li></ul><ul><li>Opportunity, not a threat: Learn to use it to cultivate and retain customers. </li></ul>Summary
  15. 23. THANK YOU