Media Relations from "The Public Relations Practitioner's Playbook"

The Impact of Public Relations on the News – and – The Impact of the News on Public Relations [BIG Lecture] M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011

Taken from… The Public Relations Practitioner’s Playbook and The ABCs

First Amendment ,[object Object]

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Media Concepts ,[object Object],[object Object],[object Object],[object Object]

Recognizing News ,[object Object],[object Object],[object Object],[object Object]

Hard vs. Soft News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is News? ,[object Object],[object Object]

Treat Newsmen and Newswomen as You Would Want Them to Treat You! ,[object Object],[object Object],[object Object],[object Object]

What Editors and Reporters Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]

Recent Examples ,[object Object],[object Object],[object Object]

What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not for Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Background Only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Coverage In Print and On The Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]

Key Points continued… ,[object Object],[object Object],[object Object],[object Object]

More Key Points... ,[object Object],[object Object],[object Object],[object Object]

Even More Key Points... ,[object Object],[object Object],[object Object]

Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways to Deal with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Judgment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some DOs of Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some DON’Ts of Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]

More DON’Ts of Media Relations ,[object Object],[object Object],[object Object],[object Object]

A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips continued... ,[object Object],[object Object],[object Object]

Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]

“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow

Four more tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]

Four more tips – No. 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ??? ,[object Object],[object Object],[object Object]

Media Relations from "The Public Relations Practitioner's Playbook"

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Media Relations from "The Public Relations Practitioner's Playbook"