User Experience
So, what is it, anyway?
The definition of UX
UX encompasses all aspects
of the end-user’s interaction with
an organization, its services,
and its ...
My definition of UX
The discipline of UX is the process
of optimizing the interactions
between a person and
an organizatio...
User
Needs
Components of UX
Jessica Ivins, jessicaivins.net/blog
Business
Goals
Components of UX
Jessica Ivins, jessicaivins.net/blog
Technical
Constraints
Components of UX
Jessica Ivins, jessicaivins.net/blog
User
Needs
Business
Goals
Technical
Constraints
Combine the Components
Jessica Ivins, jessicaivins.net/blog
User
Needs
Business
Goals
Technical
Constraints
UX
UX, the Sweet Spot!
Jessica Ivins, jessicaivins.net/blog
The Goal of UX
Create an
easy-to-use,
pleasing
& valuable
product,
web site/app
useful
desirableusable
valuable
findable
c...
UX is an Iterative Process
From this…
…To this. Rama, WikiMedia Commons
Apple, apple.com
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
UX: How to do it.
1.	 Get to know
your users.
2.	Include user needs
when deciding how
a site/app looks, behaves,
and what ...
Techniques for getting to
know your users:
Techniques for getting to
know your users:
• Interview them.
Techniques for getting to
know your users:
• Interview them.
• Observe them.
Techniques for getting to
know your users:
• Interview them.
• Observe them.
• Survey them.
Techniques for getting to
know your users:
• Interview them.
• Observe them.
• Survey them.
• Conduct Usability testing.
Techniques for getting to
know your users:
• Interview them.
• Observe them.
• Survey them.
• Conduct Usability testing.
•...
Techniques for getting to
know your users:
• Interview them.
• Observe them.
• Survey them.
• Conduct Usability testing.
•...
User
Needs
Business
Goals
Technical
Constraints
UX
How do we include
user needs in the
decision-making
process?
The Elements
of User ExperienceJesse James Garrett
Surface:	 Visual design	 Visual design
Skeleton:	 Interface design	 Nav...
The Elements
of User Experience
Surface:	 Visual design	 Visual design
Skeleton:	 Interface design	 Navigation design
Stru...
The Elements
of User Experience
Surface:	 Visual design	 Visual design
Skeleton:	 Interface design	 Navigation design
Stru...
The Elements
of User Experience
Surface:	 Visual design	 Visual design
Skeleton:	 Interface design	 Navigation design
Stru...
The Elements
of User Experience
Surface:	 Visual design	 Visual design
Skeleton:	 Interface design	 Navigation design
Stru...
The Result
UX practices
increase users’
satisfaction
while meeting
business objectives
within technical constraints.
User
...
The Take-Aways
1.	 Get to know your users.
2.	Work together on UX.
3.	Build easy-to-use, pleasing
& valuable sites/apps
4....
Bibliography
UX
The Elements of User Experience: User-Centered Design for the World
Wide Web, 2nd Edition, by Jesse James ...
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User experience. What is it anyway?

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User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.

Published in: Design

User experience. What is it anyway?

  1. 1. User Experience So, what is it, anyway?
  2. 2. The definition of UX UX encompasses all aspects of the end-user’s interaction with an organization, its services, and its products. – Jakob Neilsen
  3. 3. My definition of UX The discipline of UX is the process of optimizing the interactions between a person and an organization, its products, web sites/apps.
  4. 4. User Needs Components of UX Jessica Ivins, jessicaivins.net/blog
  5. 5. Business Goals Components of UX Jessica Ivins, jessicaivins.net/blog
  6. 6. Technical Constraints Components of UX Jessica Ivins, jessicaivins.net/blog
  7. 7. User Needs Business Goals Technical Constraints Combine the Components Jessica Ivins, jessicaivins.net/blog
  8. 8. User Needs Business Goals Technical Constraints UX UX, the Sweet Spot! Jessica Ivins, jessicaivins.net/blog
  9. 9. The Goal of UX Create an easy-to-use, pleasing & valuable product, web site/app useful desirableusable valuable findable creditable accessible Peter Morville, semantidstudios.com
  10. 10. UX is an Iterative Process From this… …To this. Rama, WikiMedia Commons Apple, apple.com
  11. 11. Is it easy-to-use, pleasing, valuable? useful desirableusable valuable findable creditable accessible
  12. 12. Is it easy-to-use, pleasing, valuable? useful desirableusable valuable findable creditable accessible
  13. 13. Is it easy-to-use, pleasing, valuable? useful desirableusable valuable findable creditable accessible
  14. 14. Is it easy-to-use, pleasing, valuable? useful desirableusable valuable findable creditable accessible
  15. 15. UX: How to do it. 1. Get to know your users. 2. Include user needs when deciding how a site/app looks, behaves, and what it allows a user to do. User Needs Business Goals Technical Constraints UX
  16. 16. Techniques for getting to know your users:
  17. 17. Techniques for getting to know your users: • Interview them.
  18. 18. Techniques for getting to know your users: • Interview them. • Observe them.
  19. 19. Techniques for getting to know your users: • Interview them. • Observe them. • Survey them.
  20. 20. Techniques for getting to know your users: • Interview them. • Observe them. • Survey them. • Conduct Usability testing.
  21. 21. Techniques for getting to know your users: • Interview them. • Observe them. • Survey them. • Conduct Usability testing. • Conduct Card Sorting.
  22. 22. Techniques for getting to know your users: • Interview them. • Observe them. • Survey them. • Conduct Usability testing. • Conduct Card Sorting. • Interpret Search Analytics.
  23. 23. User Needs Business Goals Technical Constraints UX How do we include user needs in the decision-making process?
  24. 24. The Elements of User ExperienceJesse James Garrett Surface: Visual design Visual design Skeleton: Interface design Navigation design Structure: Interaction design Information architecture Scope: Functional specifications Content requirements Strategy: User needs Business objectives Web as: Software Interface Hypertext Content
  25. 25. The Elements of User Experience Surface: Visual design Visual design Skeleton: Interface design Navigation design Structure: Interaction design Information architecture Scope: Functional specifications Content requirements Strategy: User needs Business objectives Web as: Software Interface Hypertext Content
  26. 26. The Elements of User Experience Surface: Visual design Visual design Skeleton: Interface design Navigation design Structure: Interaction design Information architecture Scope: Functional specifications Content requirements Strategy: User needs Business objectives Web as: Software Interface Hypertext Content
  27. 27. The Elements of User Experience Surface: Visual design Visual design Skeleton: Interface design Navigation design Structure: Interaction design Information architecture Scope: Functional specifications Content requirements Strategy: User needs Business objectives Web as: Software Interface Hypertext Content
  28. 28. The Elements of User Experience Surface: Visual design Visual design Skeleton: Interface design Navigation design Structure: Interaction design Information architecture Scope: Functional specifications Content requirements Strategy: User needs Business objectives Web as: Software Interface Hypertext Content
  29. 29. The Result UX practices increase users’ satisfaction while meeting business objectives within technical constraints. User Needs Business Goals Technical Constraints UX
  30. 30. The Take-Aways 1. Get to know your users. 2. Work together on UX. 3. Build easy-to-use, pleasing & valuable sites/apps 4. Use the adjectives to evaluate UX: useful desirableusable valuable findable creditable accessible
  31. 31. Bibliography UX The Elements of User Experience: User-Centered Design for the World Wide Web, 2nd Edition, by Jesse James Garrett. ©2010, New Riders. The Design of Everyday Things, by Don Norman, Neilsen Norman Group. ©2013, Basic Books. Designing for Behavior Change, Dr. Stephen Wendel, Hello Wallet. ©2013, O’Reilly Media, Inc. Sketching User Experiences: the Workbook, By Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton. ©2012, Elsevier, Inc. The User Experience Team of One: A Research and Design Survival Guide, By Leah Buley. ©2013, Rosenfeld Media. Innovating for People: Handbook of Human-Centered Design, by the LUMA Institute. ©2012, LUMA Institute. Content Strategy Content Srategy for the Web, by Kristina Halvorson. ©2010, New Riders/ Pearson Publications. Managing Enterprise Content: A Unified Content Strategy, by Ann Rockley, Charles Cooper. ©2012, O’Reilly Media. The Accidental Taxonomist, by Heather Hedden. ©2010, Information Today. Letting Go of the Words: Writing Web Content that Works, by Janice (Ginny) Redish, 2nd Edition. ©2012, Elsevier. The Web Content Strategist’s Bible: The Complete Guide to a New and Lucrative Career for Writers of All Kinds, by Richard Sheffield. ©2013, CLUEfox Publishing. Information Architecture Information Architecture for the World Wide Web, 3rd Edition, by Peter Morville & Louis Rosenfeld. ©2013, O’Reilly Media. Information Architecture: Blueprints for the Web, 2nd Edition, by Christina Wodtke and Austin Govella. ©2009, New Riders. Interaction Design Evil by Design: Interaction designs to lead us into temptation, by Chris Nodder. ©2013, Wiley & Sons, Inc. Microinteractions, Dan Saffer, Smart Design. ©2014, O’Reilly Media. Designing Interfaces, by Jenifer Tidwell. ©2010, O’Reilly Media. Search Search Patterns: Design for Discovery, Peter Morville, Jeffrey Callender. ©2010, O’Reilly Media. Search Analytics for Your Site: Conversations with Your Customers, by Louis Rosenfeld. ©2011, Rosenfeld Media. Designing the Search Experience: The Information Architecture of Discovery, by Tony Russell-Rose, Tyler Tate. ©2013, Elsevier, Inc. Usability Usability.gov Don’t Make Me Think, Revisited (3rd Edition), by Steve Krug. ©2014, New Riders. Web Site Usability: A Designer’s Guide, by Jared M. Spool, Tara Scanlon, Will Schroeder, Carolyn Snyder, Terri DeAngelo. ©2007, Elsevier, Inc. Card Sorting, by Donna Spencer. ©2011, Rosenfeld Media. Usable Usability: Simple Steps for Making Stuff Better, by Eric Reiss. ©2012, Wiley & Sons, Inc. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, by Thomas Tullis and William Albert. ©2010, Elsevier.
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