User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.
2. The definition of UX
UX encompasses all aspects
of the end-user’s interaction with
an organization, its services,
and its products.
– Jakob Neilsen
3. My definition of UX
The discipline of UX is the process
of optimizing the interactions
between a person and
an organization, its products,
web sites/apps.
9. The Goal of UX
Create an
easy-to-use,
pleasing
& valuable
product,
web site/app
useful
desirableusable
valuable
findable
creditable
accessible
Peter Morville, semantidstudios.com
10. UX is an Iterative Process
From this…
…To this. Rama, WikiMedia Commons
Apple, apple.com
11. Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
12. Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
13. Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
14. Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
findable
creditable
accessible
15. UX: How to do it.
1. Get to know
your users.
2. Include user needs
when deciding how
a site/app looks, behaves,
and what it allows a user to do.
User
Needs
Business
Goals
Technical
Constraints
UX
24. The Elements
of User ExperienceJesse James Garrett
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
25. The Elements
of User Experience
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
26. The Elements
of User Experience
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
27. The Elements
of User Experience
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
28. The Elements
of User Experience
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
29. The Result
UX practices
increase users’
satisfaction
while meeting
business objectives
within technical constraints.
User
Needs
Business
Goals
Technical
Constraints
UX
30. The Take-Aways
1. Get to know your users.
2. Work together on UX.
3. Build easy-to-use, pleasing
& valuable sites/apps
4. Use the adjectives
to evaluate UX:
useful
desirableusable
valuable
findable
creditable
accessible