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Customer Centered Product Development – MVPs, Functional Prototypes and Agile Development
Paul S. Heirendt shares insights on customer-centered product development and the importance of understanding customer needs. He emphasizes that successful brands prioritize customer-centricity and utilize customer data to inform their strategies. He shares wisdom from his mentor, outlining key principles that drive effective product development and relationship building with customers.
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Customer Centered Product Development – MVPs, Functional Prototypes and Agile Development
- 1. Customer Centered Product Development PaulS. Heirendt Twitter: @pheirendt #StartupWisdomProject
- 2. My Business Journey PaulS. Heirendt As an Entrepreneur Acquired by Acquired by Acquired by Acquired by NowAs an Intrepreneur paul@xlr8.org
- 3. My Business Journey StLouis Paul S. Heirendt California paul@xlr8.org OnFieldMemories
- 4. My Community Involvement- St Louis & Beyond Paul S. Heirendt paul@xlr8.org
- 5. My Mentor -Vic Heirendt Paul S. Heirendt • Raised in Angel Guardian Orphanage in Chicago • Left in 1933 at age 18 at the lowest point of the Great Depression • Opened a small Cleaner Shop • Sold it - “Victor Tailors & Furriers” to join the Coast Guard for WWII paul@xlr8.org
- 6. 3 Pearls ofWisdom From Vic Heirendt 1. “Nothing happens until someone sells something” 2. “You cant eat be-backs” 3. “We’re not selling books we’re selling access to information” Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 7. “Use Science” EricRies Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 8. “Build a Prototype”Guy Kawasaki Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 9. Terms Discussion MVP Functional Prototype Agiledevelopment Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 10. Customer vs MarketCentric “You Can’t BE Customer-Centric Without Talking to Customers!” NO DUH! Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 11. Customer vs MarketCentric Product-Centric = What you already make or an extension to an existing product or service Market-Centric = What you perceive as opportunities in the Market Customer-Centric = What the Customer wants and/or needs Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
- 12. Best Practices forCustomer-Centricity Paul S. Heirendt • Brands that are committed to customer centricity are: • Passionate, and truly believe the customer comes first. • Believe that without the customer, they cannot succeed and want to see the world through the customer’s eyes. • Use customer data to capture customer insights and share this across the organization. • Focus on what the customer wants and needs, and develop products and services around that. • Build relationships designed to maximize the customer’s product experience. • Analyze, plan and implement a carefully formulated customer strategy that focuses on creating and keeping profitable and loyal customer. paul@xlr8.org
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