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Value First / Customer First Product Development and Marketing

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2017 ProductCamp St Louis
Session ID#:32 Value first / Customer first product development and marketing
Description: Agile development and Lean Startup principles applied to Product Development, Positioning, Branding and Marketing.
A group discussion sparked by real world case stories
Session Format: Workshop
Category: Product Management/Development
Submitted by: Paul Heirendt. A serial entrepreneur since leaving an executive position with a Fortune 120 company in 1994 Paul is on Twitter as @pheirendt.

Published in: Business
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Value First / Customer First Product Development and Marketing

  1. 1. Value First / Customer First Product Development and Marketing Paul S. Heirendt Twitter: @pheirendt #StartupWisdomProject
  2. 2. My Business Journey Paul S. Heirendt As an Entrepreneur Acquired by Acquired by Acquired by Acquired by NowAs an Intrepreneur paul@xlr8.org
  3. 3. My Business Journey St Louis Paul S. Heirendt California paul@xlr8.org OnFieldMemories
  4. 4. My Community Involvement - St Louis & Beyond Paul S. Heirendt paul@xlr8.org
  5. 5. Workshop Agile Development and Lean Startup Principles Applied to Product Development, Positioning, Branding and Marketing Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  6. 6. Workshop Agile Development Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  7. 7. Workshop Lean Startup Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  8. 8. Workshop Product Development Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  9. 9. Workshop Positioning Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  10. 10. Workshop Branding Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  11. 11. Workshop Marketing Paul S. Heirendt Twitter: #StartupWisdomProject paul@xlr8.org
  12. 12. Q&A

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