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2017 ProductCamp St Louis
Session ID#:32 Value first / Customer first product development and marketing
Description: Agile development and Lean Startup principles applied to Product Development, Positioning, Branding and Marketing.
A group discussion sparked by real world case stories
Session Format: Workshop
Category: Product Management/Development
Submitted by: Paul Heirendt. A serial entrepreneur since leaving an executive position with a Fortune 120 company in 1994 Paul is on Twitter as @pheirendt.