Hello Ideas


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What can we do to be more creative? What exercises will help us to achieve that? What can we learn with children?

That's the questions I try to answer through out this presentation.

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Hello Ideas

  1. 1. “HELLO IDEAS” Hugo Fernandes imhugo.com / @imhugo 1
  2. 2. HUGOFERNANDESFreelancerInteractive DesignerCreative Technologistimhugo.comhello@imhuhgo.com@imhugo 2
  3. 3. START YOUR ENGINES 3Draw your neighbor in the audience in 1 minute.
  4. 4. START! 4
  5. 5. STOP! 5Lesson learned:. great warm up exercise before a creative meeting. you don’t need to know how to draw to express an idea. let it flow
  6. 6. “Ideas are the real currency in our business. Without a good idea, all the mystic proficiency in the world is just window dressing.” by Mike Dietz, Slappy Pictures 6But how can we generate ideas?In one simple word...
  7. 7. CREATIVITY 7Question to the audience:“Who of you doesnt see yourself as a creative person?”
  8. 8. well, YOU’RE WRONG Everyone has the ability to be creative, but not in the same way. 8Artistic Creativity vs Technical CreativityYou cannot compare to an artist. That’s not your job, neither your type of creativity. Moreabout this later.
  9. 9. WHY? 9Why do I say that everyone has the ability to be creative?
  10. 10. The “Schwarzenegger effect” 10That’s the key for all of it.
  11. 11. 11How do you think he became like that?
  12. 12. WORKING OUT 12Deduction: “What do you mean? Creativity is not a muscle that can get bigger if we work itout...”
  13. 13. WORK OUT Creativity needs to be worked out, like an exercise. 13Mental processes.You need to exercise creativity.
  14. 14. Why some peoplethink they’re not creative? 14
  15. 15. © Christian Faur 15In kindergarten they gave us crayons. And we were not afraid to using them.My daughter draws a sun with arms. And she’s not afraid of doing it.
  16. 16. © Girls’ Generation 16But with adolescence you start to evaluate things. Most of the teenagers stop the creativeprocess when they think another person is better than them. And that constrains our brain.
  17. 17. THESURVIVERS 17
  18. 18. MEET EMILY © cutsandguts.tumblr.com 18As a "survival" creative teenager, you grow up different and you dont worry about constrainswhen you dont have the urge to please anyone else but you.
  19. 19. HOW TO DEFINE CREATIVITY? 19Like we talked before, there are different types of creativity.
  20. 20. ARTISTIC CREATIVITY 20Is more born of skill, technique and self-expression. It can not be taught.You don’t need to be a painter.
  21. 21. TECHNICAL CREATIVITY http://www.stefanleijon.com/ 21Where people create new theories, technologies or ideas. This is the type of creativity we willdiscuss here.There are two main strands to technical creativity
  22. 22. TECHNICAL CREATIVITY 1. Programmed Thinking 2. Lateral Thinking 22Lateral Thinking is what we will target.
  23. 23. TECHNICAL CREATIVITY1. Programmed Thinking 23
  24. 24. TECHNICAL CREATIVITY 1. Programmed Thinking Relies on logical or structured waysof creating a new product or service. 24
  25. 25. TECHNICAL CREATIVITY 1. Programmed Thinking Morphological Analysis Reframing Matrix ... 25Some Creative techniques:- Morphological Analysis: Analysis to generate new products and services- Reframing Matrix: The 4 Ps Approach: Product perspective, Planning perspective, Potentialperspective, People perspective.
  26. 26. TECHNICAL CREATIVITY 2. Lateral Thinking 26Unfortunately, we get stuck in our patterns.We tend to think within them.
  27. 27. TECHNICAL CREATIVITY 2. Lateral Thinking Solutions we develop are based on previous solutions to similar problems. 27Usually it does not occur to us to use solutions belonging to other problems.
  28. 28. TECHNICAL CREATIVITY 2. Lateral Thinking Breaks the patterned way of thinking. 28We use lateral thinking techniques to break out of this patterned way of thinking.
  29. 29. TECHNICAL CREATIVITY 2. Lateral Thinking Recognizes that our brains are pattern recognition systems, and that they do not function like computers. 29 It takes years of training before we learn to do simple arithmetic. On the other hand, we caninstantly recognize patterns such as faces, language, and handwriting.
  30. 30. TECHNICAL CREATIVITY 2. Lateral Thinking Brainstorming Random Input Provocation ... 30Some Creative techniques- Random Input: When you’re stuck it. Once you have chosen the word, list its attributions orassociations with the word. Then apply each of the items on your list and see how it appliesto the problem at hand.- Provocation: Make stupid statements
  31. 31. CREATIVE PROCESSES 31When using Lateral Thinking.There are a lot.My favorite is...
  32. 32. CREATIVE PROCESSES DO IT 32DO IT stands for...
  33. 33. Define problem 33During this stage you apply a number of techniques to ensure that you are asking the rightquestion.
  34. 34. Open mind and apply creative techniques 34Here you apply creativity techniques to generate as many answers as possible to the questionyou are asking. At this stage you are not evaluating the answers. This is were happens thereal brainstorming. After this, make a pause. Take a breath.
  35. 35. Identify best solution 35Only at this stage do you select the best solutions from the ones you came up with in step 2.Where you are having difficulty in selecting ideas, use formal techniques to help.
  36. 36. Transform 36The final stage is to make an Action Plan for the implementation of the solution, and to carryit out. Without implementation, your creativity is sterile.
  38. 38. ORGANIZATION 38Talk about organization in a creative process. It’s fundamental.A pianist has to know the notes before he starts to play in a crazy and creative mood.
  39. 39. FIRST STEP after a meeting 39This will help you to stay organized.
  40. 40. ?What are your thoughts about the meeting? 40
  41. 41. What was discussed? ?What are your thoughts about the meeting? 41
  42. 42. What was discussed?What did I learned? ?What are your thoughts about the meeting? 42
  43. 43. What did I learned?How can I implement it? ?What are your thoughts about the meeting?What was discussed? 43
  44. 44. ?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps? 44
  45. 45. ?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring? 45
  46. 46. ?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?Was it a waste of time? 46
  47. 47. ?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?Was it a waste of time?What can I have done to make it better? 47
  48. 48. ? What are your thoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? Did I hear or saw anything inspiring? Was it a waste of time? What can I have done to make it better? 48When you go through this process, things happen. You have revelations. You make decisionsabout where to go next. When you don’t do it… you respond to emails and go to Facebook.You can add your own questions here.
  49. 49. CREATIVE TECHNIQUES 49How to work out after that?
  50. 50. CREATIVE TECHNIQUES Starbursting 50Draw a star and in each point write Who, What, Why, Where, When and How
  51. 51. CREATIVE TECHNIQUES Brainwriting 51Great for teams where there’s a leader that smashes all ideas.Each team member has 5 minutes do write down their own ideas. In the end everyone willread them.
  52. 52. CREATIVE TECHNIQUES Brainstorming 52Popular tool that helps you generate creative solutions to a problem.
  53. 53. CREATIVE TECHNIQUES Reversal Technique 53A different approach to brainstorming.The reversal technique challenges you to list your assumptions about a particular subjectarea and then to simply reverse those assumptions to try and make them work.Use the "What If" compass. How to turn it bad.
  54. 54. ENOUGH TALK! 54
  55. 55. LETS EXERCISE :) 55Exercise: the circles
  56. 56. 56You have 30 seconds to draw whatever you want.Some hints: smilies, clocks, ...
  57. 57. START! 57Use a loud chaotic music.
  58. 58. STOP! 58Learned:- When you don’t have to much time and the surround is chaotic, you use your mentalpatterns to solve similar problems.- A lot of people will draw the hints I gave- A lot of people will draw only inside the circles, even if I have told to draw whatever theywant.
  59. 59. 59Now you have 1 minute to draw whatever you want.Show next hint.
  60. 60. 60
  61. 61. START... 61Use a calm music...
  62. 62. STOP 62Leassons learned:- A lot of people will not draw only inside the circles.- Why not a blank page? Why using the pencil?- The music influences creativity.- When you have to much time and a calm music, your brain will start to fade away from whatyou should be thinking. A lot of people will be start ti think in other stuff. Find a balancebetween time and atmosphere in a creative meeting.
  63. 63. FINAL THOUGHTS 63About generating ideas
  64. 64. Don’t make it a “I have the biggest penis in the room” contest 64In the initial phase of the creative meeting, you CAN NOT judge ideas. Just throw them to thetable.
  65. 65. Don’t be afraid 65As we saw before, fear creates constrains. We do not want that in a brainstorming session.
  66. 66. Do not judge. 66A stupid idea can generates a great one.
  67. 67. Don’t kill ideas in first stages. 67If you tend to think too technically, this will probably happen.
  68. 68. Have fun! 68The most important thing. Without fun, it will be hard to have good ideas.
  69. 69. Have kids! 69You will learn a lot with your kids...They’re not afraid to be fool, to have stupid ideas, and to do whatever they think it’s right.
  70. 70. THANK YOU!imhugo.com / @imhugo 70