6. Health-Lab
• Platform on Care and ICT
– Care institutions, companies, Science and
Government
– Sharing information and setting priorities
• Living Lab locations
– Developement and test of user oriented solutions
– Fysical locations an real life
• Education
– Impact on curricula
13. Changes in my parents lifetime
• Families got dispersed
14. Changes in my fathers lifetime
• Families got dispersed
15. Changes in my fathers lifetime
• Families got dispersed
• Increase of wealth
16. Changes in my fathers lifetime
• Families got dispersed
• Increase of wealth
• Welfare state & pensions
17. Changes in my fathers lifetime
• Families got dispersed
• Increase of wealth
• Welfare state
• Anonymity in cities
18. Changes in my fathers lifetime
• Families got dispersed
• Increase of wealth
• Welfare state
• Anonymity in cities
• Loss of public live
19. AWBZ
• Great intentions
– Independent living, not dependent on charity
– Product of a social and civilized society…
• Side effects
– Dependancy on professionals, less personal
– Explosion of costs
32. Gebruik social media
social media
100
90
80
70
60
50
social media
40
30
20
10
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
Cijfers O&S Amsterdam, Februari 2012
33. Stijging internet thuis 2006-2010
30%
25%
20%
15%
Series1
10%
5%
0%
16-24 jaar 25-34 jaar 35-44 jaar 45-54 jaar 55-64 jaar 65 jaar en ouder
34. Uren Internet per dag
4
3.5
3
2.5
2
Series1
1.5
1
0.5
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
35.
36.
37. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
38. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy
46. The Paradigm Shift for LEGO
From To
100 LEGO designers ave. age 29 1,000,000 LEGO designers ave.age 9
300 new LEGO sets p.a. 3,000,000 new LEGO sets p.a.
Predefined, individual Self-selected, interactive and
LEGO (play) experiences social LEGO (play) experiences
Trying to understand Consumers KNOWING the consumer
Only product innovation Also PROCESS innovation
Product & SERVICE and
Product revenue streams EXPERIENCE revenue streams
Bron: Sophie Jenkins
47. The Paradigm Shift for LEGO
Past consumer experience:
LEGO defined Experience
Future consumer experience:
LEGO defined Consumer Experience
Bron: Sophie Jenkins
77. We choose to go to the moon. We choose to
go to the moon in this decade and do the
other things, not because they are easy, but
because they are hard, because that goal
will serve to organize and measure
the best of our energies and skills,
because that challenge is one that we are
willing to accept, one we are unwilling to
postpone, and one which we intend to win,
and the others, too.
http://er.jsc.nasa.gov/seh/ricetalk.htm
78. We choose to go to the moon. We choose to
go to the moon in this decade and do the
other things, not because they are easy, but
because they are hard, because that goal
will serve to organize and measure
the best of our energies and skills,
because that challenge is one that we are
willing to accept, one we are unwilling to
postpone, and one which we intend to win,
and the others, too.
http://er.jsc.nasa.gov/seh/ricetalk.htm
81. 2025
2020
2015
2013
Organisatie
Regelgeving
Technologie
Onderwijs
82. Doelstelling
In 2025 is
iedere Amsterdammer
in staat om zelf de regie te
voeren zijn of haar zorg
83. Gevolgen
• Diensten in plaats van Stenen
• Professioneel en Informeel
• Lokaal in plaats van Centraal
• (Sociale) technologie
84. Nieuwe diensten
• Overvloedige capaciteit delen
– BuzzCar, Couchsurfing
• Transparantie door peer review
– Marktplaats, Amazon, eBay
• Gebruikers grootschalig laten meedenken
– InnoCentive, Lego, Quirky
• Communities mee laten sturen
– PatientsLikeMe, MijnZorgNet
• …
85.
86. Perpectieven AMSTA
• Uitgaande van de aanwezigheid van Amsta in Amsterdam,
richten we ons op het verbreden van het aanbod in de
volgende buurten:
• - Gaasperplas /Nellesteinbuurt
• - Watergraafsmeer/ Jeruzalem
• - Plantage buurt/ Oostelijke Eilanden/Czaar Peterbuurt
• - Centrum/ Nieuwmarktbuurt
• - De Pijp
• - Vondelparkbuurt
• - Oud-West /Fred. Hendrikbuurt
• - Geuzenveld
• - Slotervaart /Hemsterhuisbuurt
• - Osdorp /Wildemanbuurt
87. Nieuwe diensten AMSTA
• Bedenk een aantal nieuwe diensten
– Gericht op de wijk
– Eigen regie
– Schaarste arbeid
• 1 idee per blaadje
• Mag best wild zijn
92. “If the Pyramid era was about
accountability, management, planning and
controlling, then the Pancake is about
responsibility, questioning, learning and
creating.”
Josephine Green
Senior Director Trends and Strategy at Philips
Design
