Who Wants Tomorrows Newspapers?

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Why customer research is critical to designing successful digital news services.

Published in: Design, News & Politics
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  • I want to talk about getting out from behind our desks and away from our internal design meetings and out into the real world to understand how people consume and interact with news. For the next 5 minutes, think about the difference between creating content and pushing it at people, and creating content and giving people the tools to find it.
  • Who Wants Tomorrows Newspapers?

    1. 1. Why c us tom er research is critical to designing successful digital news services.
    2. 2. Content
    3. 3. Context
    4. 4. lawnmower “… and the main story on today’s 6 o’clock news…”
    5. 7. Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time
    6. 9. My goal: to relax
    7. 10. My goal: to find out about last night’s match
    8. 11. Wow, this article about the housing market is really interesting…
    9. 12. This article about the housing market is getting in my way
    10. 13. chameleon
    11. 14. Some examples of things we know about news from undertaking user research…
    12. 15. Broad and shallow engagement
    13. 16. “ Has anything in the world changed since I last checked?”
    14. 17. Narrow and deep engagement
    15. 18. People don’t read online. They scan.
    16. 19. Most people just care about the basics.
    17. 20. <ul><li>Most people don’t care about: </li></ul><ul><li>- Blogging </li></ul><ul><li>User generated content </li></ul><ul><li>RSS </li></ul><ul><li>Personalisation </li></ul>
    18. 21. Facts Opinion
    19. 22. Serendipity
    20. 25. <ul><li>Summary </li></ul><ul><li>Understanding context in the real messy world is </li></ul><ul><li>critical to success. </li></ul><ul><li>Print news is different to online news. </li></ul><ul><li>Get the basics right first. </li></ul>

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