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Who Wants Tomorrows Newspapers?

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Why customer research is critical to designing successful digital news services.

Published in: Design, News & Politics
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Who Wants Tomorrows Newspapers?

  1. 1. Why c us tom er research is critical to designing successful digital news services.
  2. 2. Content
  3. 3. Context
  4. 4. lawnmower “… and the main story on today’s 6 o’clock news…”
  5. 7. Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time
  6. 9. My goal: to relax
  7. 10. My goal: to find out about last night’s match
  8. 11. Wow, this article about the housing market is really interesting…
  9. 12. This article about the housing market is getting in my way
  10. 13. chameleon
  11. 14. Some examples of things we know about news from undertaking user research…
  12. 15. Broad and shallow engagement
  13. 16. “ Has anything in the world changed since I last checked?”
  14. 17. Narrow and deep engagement
  15. 18. People don’t read online. They scan.
  16. 19. Most people just care about the basics.
  17. 20. <ul><li>Most people don’t care about: </li></ul><ul><li>- Blogging </li></ul><ul><li>User generated content </li></ul><ul><li>RSS </li></ul><ul><li>Personalisation </li></ul>
  18. 21. Facts Opinion
  19. 22. Serendipity
  20. 25. <ul><li>Summary </li></ul><ul><li>Understanding context in the real messy world is </li></ul><ul><li>critical to success. </li></ul><ul><li>Print news is different to online news. </li></ul><ul><li>Get the basics right first. </li></ul>

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