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mixi Payment Program and mixi Ad Program

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mixi Payment Program and mixi Ad Program mixi Payment Program and mixi Ad Program Presentation Transcript

  • October 2011Mixi Monetize Programs
  • mixi Ad Program (mAP) 2
  • mixi Ad Program (mAP) Summary ○ Ad Spaces ○ Mixi offers the ad program for ● PCs ● Feature Phones ● Smartphones (web-based) ● Native App - Android ● Native App - iOS ○ mAP Sales Calculation ○ mAP Process ○ Create a bank account ○ Register a bank account ○ Select Application ○ Agree to terms and conditions ○ Screening ProcessStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 3
  • mixi Ad Program (mAP) Ad Spaces (PC, Feature Phone, Smartphone) PC Feature Phone Smartphone Ad A Ad A Header Application Ad Application B Application Ad B Ad C Footer Ad Size Format Ad Size Format Ad Size Format Ad A 468×60 pixels Gif or Flash Header 192×53pixels Gif 320×48 Ad A & B Gif pixels Ad B 120×600 pixels Gif or Flash Title – [Ad] + 14 characters Body – 19 characters Ad C 728×90 pixels Gif or Flash Footer A character includes Text Japanese letters, romantic letters and spacesStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 4
  • mixi Ad Program (mAP) mAP Sales Calculation (PC, Feature Phone, Smartphone) Daily Sales in JPY = (DAU * UU unit price) + (frequency of ad * [CPI, 3 JPY]) Avg. DAU UU unit price UU unit price UU unit price (no in-app purchases) (using mPP) (using other purchase settlement) Less than 50,000 0.3 0.3 0.3 PC 50,000 – 99,999 0.5 0.4 0.3 UU unit price 100,000-249,999 0.7 0.45 0.3 250,000-499,999 0.9 0.5 0.3 Over 500,000 1.1 0.55 0.3 Avg. DAU UU unit price UU unit price (no in app purchases) (using in app purchases) Less than 100,000 0.3 0.3 Feature 100,000 – 199,999 0.5 0.4 Phone UU unit price 200,000-499,999 0.7 0.45 500,000-999,999 0.9 0.5 Over 1,000,000 1.1 0.55 Less than 20,000 0.3 0.3 20,000 – 39,999 0.5 0.4 Smartphone 40,000-99,999 0.7 0.45 UU unit price 100,000-199,999 0.9 0.5 Over 200,000 1.1 0.55Strictly confidential Copyright 2011 © mixi,Inc. All right reserved. 5
  • mixi Ad Program (mAP) Ad Spaces (Android /iOS Native) Android / iOS Daily Sales in JPY = (DAU * UU unit price) Avg. DAU UU unit price UU unit price Mixi Ad (no in app purchases) (using in app purchases) Less than 10,000 0.3 0.3 10,000 – 19,999 0.5 0.4 20,000-49,999 0.7 0.45 50,000-99,999 0.9 0.5 Over 100,000 1.1 0.55 Application Ad Size Format Ad A Width100%×25Pixels GifStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 6
  • mixi Ad Program (mAP) mAP Process Must register a Japanese Bank Account (transaction fees are minimized for the application provider). The name of the account holder should be the same name registered in Developer Registration or Registration Create a bank for the Partner Account. account mixi will not be able to make payments if there is insufficient or inaccurate information. Any changes to the bank account must be made before the 20 th of the month prior to the payment month (e.g. changes must be made by January 2011 for them to be reflected for payments made on February 2011). Register a bank account Log into “mixi Business Support” and register a Japanese bank account Select The home page of “mixi business support” will display a list of the applications developed by you. Please Application select the application in which you would like to register for the mixi ad program Agree to terms Please agree to the mixi ad program terms and conditions prior to applying and cond. http://developer.mixi.co.jp/en/appli/policies/map/terms/ Screening 1. For a first-time applicant, the Company sends a document to name and address registered in Developer process Registration. The document may not be sent for a corporate developer who registered for a partner account. 2. The Company reviews the mixi App registered for this program. (maximum of 5 business days). 3. Upon approval, the advertisement distribution will begin and a notification will be sent by email. If the application is not approved, the applicant will also be notified by email.Strictly confidential Copyright 2011 © mixi,Inc. All right reserved. 7
  • mixi Payment Program (mPP) 8
  • mixi Payment Program (mPP) Summary ○ mPP Payment Service ● PCs ● Feature Phones ● Smartphones (web-based) ● Native App - Android ● Native App - iOS ○ mPP Incentives ○ mPP Process ○ Submit Application to mixi ○ Submit forms to mixi ○ Screening process ○ Develop and test on application ○ LaunchStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 9
  • mixi Payment Program (mPP) mPP Payment Scheme (PC, Feature Phone, Smartphone, Android) Transactions Fees Payment based on # of points used in application 10.5% 11 75 JPY JPY 71.4% Application Provider Mobile Carriers and others 105 100 Purchase Points JPY pts Supply Points Use Points User 100 pts Platform Payment Method for Points PC ①Credit Card, ②WebMoney, ③Payment through cell phone Feature Phone ①Payment through cell phone, ②WebMoney (only for NTT Docomo) Smartphone ①Credit Card, ②WebMoney Android SDK ①Credit Card ,②Google CheckoutStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 10
  • mixi Payment Program (mPP) Discount Program based on DAU and In-app purchase rate (PC, Feature Phone, Smartphone) Average DAU In-app purchase rate 5,000 - 9,999 10,000-19,999 >20,000 PC Discount Program 8%-10% 1% 2% 3% 10%-15% 2% 2% 3% >15% 3% 3% 3% Average DAU Feature In-app purchase rate 40,000 - 99,999 100,000 - 199,999 >200,000 Phone Discount Program 8%-10% 1% 2% 3% 10%-15% 2% 2% 3% >15% 3% 3% 3% Average DAU In-app purchase rate 20,000 -49,000 50,000 - 99,999 >100,000 Smartphone 8%-10% 1% 2% 3% Discount Program 10%-15% 2% 2% 3% >15% 3% 3% 3% In-app purchase rate is calculated by (in app purchase MAU / MAU)Strictly confidential Copyright 2011 © mixi,Inc. All right reserved. 11
  • mixi Payment Program (mPP) mPP Payment Scheme (iOS) Fees Revenue Share (contract) 30% 31.5 JPY ? ? Application Provider Apple Payment Platform Social Graph mixi User ○ Apple requires developers to use the iOS payment system (30%) therefore the remaining 70% is split between mixi and the developer ○ The revenue share percentage is agreed upon and documented in a contractStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 12
  • mixi Payment Program (mPP) mPP Process Submit Application Agree to the terms and conditions, then sign and submit application form to mixi. to mixi Submit Fill out forms to describe the application and the types of capabilities it will have and send the forms forms to to mpp_info@mixi.co.jp mixi Screening process mixi will review the application. A notification of approval or rejection will be sent via email. Develop and Develop and test the payment system. If the application is already on the mixi platform, use a test application. The application must be approved by mixi before it is launched, therefore a test approval test on request must be submitted. application Once approved by mixi, the payment system can be launched in the application and appropriate Launch payments will be made to the application provider.Strictly confidential Copyright 2011 © mixi,Inc. All right reserved. 13
  • UU Bonus Program 14
  • UU bonus UU Bonus (incentives for apps that do not use mPP) PC ○ Only devices that do not have in-app purchases can qualify for this program Feature Phone ○ Only applications that are categorized as one of the following can qualify ○ Entertainment ○ Horoscopes and Smartphone (web based, native) Assessments ○ Communication ○ Learning ○ ToolsStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 15
  • Payment Method 16
  • Payment Method mixi Payment Rules x JPY (x JPY – 420 JPY) remitted Payment 10th 1st month 2nd month 3rd month ○ The statement is calculated at the end of each month (x JPY) and the payment is made on the 10th of the 2nd month after the calculation month ○ A remittance fee of 420 JPY is deducted from the payment amount ○ In the event the remittance could not be completed due to a lack of or inaccuracy of information provided by the application developer, mixi will not refund the 420 JPY remittance cost and will charge an additional 840 JPY for cancellation fees • 2,000 JPY/month required for remittance (xJPY > 2000 JPY for payment)  Any monthly payments that do not surpass 2,000 JPY are deferred to the next  Payment is then made when the aggregate of each month surpasses 2,000 JPYStrictly confidential Copyright 2011 © mixi,Inc. All right reserved. 17