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Fianl ppt 2003

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Transcript

  • 1. BIG BAZAAR
  • 2. Presentation OnBIG BAZAAR Presented By-: Naman Singhal Akhil Goel Aayusg Jain Aiman Rehman Shivine Priya Priyanka Nida Sakshi
  • 3. CONTENTS
  • 4. ABOUT BIG BAZAAR • Promoter Kishore Biyani • Store of Future Group • Founded in 2001 • Headquarter in Jogeshwari, Mumbai • Industry- Retail • Parent-Pantaloon Retail India Ltd. • Punchline ‘ Is se sasta aur accha kahin nahin’ • Currently 120 outlets
  • 5. RAJA OF INDIAN
  • 6. KISHORE BIYANI Born in a middle class trading family, Kishore Biyani started his career selling stone wash fabric as trader. His objective is to capture every rupee in the wallet of Indian consumer. With the launch of Pantaloons, Big Bazaar, Food Bazaar he redefined the retailing business in India.
  • 7. DEVELOPMENT AND EVOLUTION OFRETAIL Weekly Markets Shopping &Traditional entertainment Village Fairs, Melas Local Kiranas Neighborhood &Daily Reach Convenience PDS Low PriceGovt. Support CooperativesRural Retail Adhaar, Hariyali etc New Experience Hypermarkets,Modern Shopping Supermarkets,Formats experience& Departmental Stores etc efficiency
  • 8. TRADITIONAL MARKET DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT
  • 9. DAILY REACH- KIRANA AND NEIGHBOURHOODSTORES NEIGHBOURHOOD & CONVENIENCE
  • 10. GOVT SUPPORT-PDS & COOPERATIVES ECONOMICAL & AFFORDABLE
  • 11. RURAL RETAIL ITC CHAUPAL
  • 12. MODERN FORMATS
  • 13. INDIAN RETAILINDUSTRY India’s largest industry Accounts for over 10% of India’s GDP and over 8% of employment Indian Retail Industry was valued at $300 billion in 2006, expected to grow to 427 b in 2010 and $ 637 b in 2015 Annual growth rate of around 5.5%
  • 14. REASONS FOR GROWTHIN RETAIL SECTOR1. Rise in purchasing power of indians2. Favourable to farmers3. Use of credit4. Comfortable atmosphere
  • 15. MISSION• One stop shopping at discounted prices.• Provides Best Products at the Best Prices.• Targets price conscious majority segment of customers.• Attracts a few thousand customers per day• 2 million customers every week• More than 160,000 products are sold• Big Bazaar stores cover nearly 4 million sq feet of space
  • 16. TARGET AUDIENCE Big Bazaar targets higher and upper middle class customers. Large and growing young working population is a preferred customer segment. Targets working women and home makers who are the primary decision makers.
  • 17. Things you would like to know The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367 The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”. The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad If you thought big bazaar outlets are crowded, they are intentionally designed to look that way. Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units. Big bazaar runs SAP which is one of the leading ERP solution provider.
  • 18. SWOT Analysis
  • 19. THANK YOU