4. ABOUT BIG BAZAAR
• Promoter Kishore Biyani
• Store of Future Group
• Founded in 2001
• Headquarter in Jogeshwari, Mumbai
• Industry- Retail
• Parent-Pantaloon Retail India Ltd.
• Punchline ‘ Is se sasta aur accha kahin
nahin’
• Currently 120 outlets
6. KISHORE BIYANI
Born in a middle class trading family, Kishore
Biyani started his career selling stone wash
fabric as trader.
His objective is to capture every rupee in the
wallet of Indian consumer.
With the launch of Pantaloons, Big Bazaar,
Food Bazaar he redefined the retailing
business in India.
7. DEVELOPMENT AND EVOLUTION OF
RETAIL
Weekly Markets Shopping &
Traditional
entertainment
Village Fairs, Melas
Local Kiranas Neighborhood &
Daily Reach
Convenience
PDS
Low Price
Govt. Support Cooperatives
Rural Retail Adhaar, Hariyali etc New Experience
Hypermarkets,
Modern Shopping
Supermarkets,
Formats experience&
Departmental Stores etc
efficiency
13. INDIAN RETAIL
INDUSTRY
India’s largest industry
Accounts for over 10% of India’s GDP and
over 8% of employment
Indian Retail Industry was valued at $300
billion in 2006,
expected to grow to 427 b in 2010 and $ 637
b in 2015
Annual growth rate of around 5.5%
14. REASONS FOR GROWTH
IN RETAIL SECTOR
1. Rise in purchasing power of indians
2. Favourable to farmers
3. Use of credit
4. Comfortable atmosphere
15. MISSION
• One stop shopping at discounted prices.
• Provides Best Products at the Best Prices.
• Targets price conscious majority segment
of customers.
• Attracts a few thousand customers per day
• 2 million customers every week
• More than 160,000 products are sold
• Big Bazaar stores cover nearly 4 million sq
feet of space
16. TARGET AUDIENCE
Big Bazaar targets higher and upper middle
class customers.
Large and growing young working population
is a preferred customer segment.
Targets working women and home makers
who are the primary decision makers.
17. Things you would like to know
The biggest customer for Big Bazaar till date is a farmer in
Sangli whose bill amount was Rs. 1,37,367
The inspiration to set up big bazaar came not from any foreign
super market, but from a relatively small family run shop in
Chennai, called “Saravana Stores”.
The first big bazaar store was set up in Kolkata and second
and third were at Koramangala, Bangalore and Abids,
Hyderabad
If you thought big bazaar outlets are crowded, they are
intentionally designed to look that way.
Soon you can expect sales people inside big bazaar outlets
trying to sell you insurance, personal loan and other products
and services
Only apparels and clothing related items are sourced primarily
from Pantaloon’s manufacturing units.
Big bazaar runs SAP which is one of the leading ERP solution
provider.
