Thomas Reese, Sr. Director, Business Development, Intelleflex Corp.
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Thomas Reese, Sr. Director, Business Development, Intelleflex Corp.

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RFID Circle Event: DISRUPTIVE INNOVATION: The Internet of Things & Long-range RFID + Sensors -Improving the Retail Flow of Goods ...

RFID Circle Event: DISRUPTIVE INNOVATION: The Internet of Things & Long-range RFID + Sensors -Improving the Retail Flow of Goods
November 5, 2012
Range matters! Tag size matters! Sensing often matters! All at a very low cost!

TODAY’S PROBLEM: Humans manually collect visibility data – it should be automatic! Data on the Internet has been largely created by human beings—typing, bar code scans, digital photos and more. Initial deployments of RFID solutions have relied heavily upon human intervention. Manual data collection is very time consuming and prone to errors. Implementing RFID solutions is a lot of hard work!

THE SOLUTION – Smaller, Cheaper, Faster, Longer, Better!

Long-range, low cost RFID takes the human out of the loop.

The market for visibility solutions is soaring. The “Internet of Things” is hitting the mainstream. Today sensors, cameras, RFID, bar codes, and a variety of visibility viewing platforms are commonplace throughout the working world. In 2012 over 4 billion long-range RFID tags are expected to be produced for retail apparel. We are experiencing the initial stages of an onslaught of BIG Data automatically generated by an abundance of highly distributed wireless devices.

Long-range RFID to track elements of the physical world couples with ubiquitous connectivity to the Internet to distribute BIG DATA and view information generated by these ubiquitous digital identifiers and sensors.

TODAY’s CHALLENGES

End users are confronted by an overwhelming number of questions.

What to buy? What’s good? What to avoid? Typical pitfalls?
How best to organize?
How to install the systems?
‘Peaceful co-existence’ with legacy systems and business processes . . . . . POS, bar code, inventory management . . . . . How to blend the old with the new? Seamless adoption, integration and deployment?
How best to analyze BIG DATA? For what purpose?
‘Fit’ with other innovative technologies?
Costs? Tags, Infrastructure, Integration . . . . .

Speakers:

Sprague Ackley, Technologist, Intermec
Christophe Loussert, VP, RFID integration, Tagsys
Greg Morello, CMO, Port Logistics Group (PLG)
Thomas Reese, Sr. Director, Business Development, Intelleflex Corp.
Moderator:
Michael Ohanian, retired President of Intermec Technologies



Implementing RFID without disrupting already successful Bar Code systems

H. Sprague Ackley, Technologist, Intermec

There are many ways of encoding RFID data, yet none seem compatible with the data in existing bar code applications.

The two main data encoding methods, GS1 and ISO, offer different and incompatible methods with current bar coding applications.
There’s a recent a major breakthrough in simplicity. GS1 just published a definitive guideline.
How to progress towards a seamless future?


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Thomas Reese, Sr. Director, Business Development, Intelleflex Corp. Thomas Reese, Sr. Director, Business Development, Intelleflex Corp. Presentation Transcript

  • On-Demand, Data Visibility Solutions Tom Reese Sr. Director, Business Development SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Agenda • Intelleflex Introduction and Overview • Technology Overview: Long Range RFID (BAP Class 3) • Enabling the Intelligent Supply Chain • Retail Food and Managing the Fresh Supply Chain SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • XC3 Technology Platform Readers Tags Tag ICsSolutions enabled by platform• Reader and Tag must balance performance and functionality to deliver best system• Intelleflex delivers the complete solution, where other RFID companies develop a single component (i.e. reader, tag or IC) delivering a compromised solution• Layering value from tag (product tracking) up through data services• Intelligent Supply Chain enabled through remotely managed smart devices (no IT networking). SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 3
  • Technology Overview: Long Range RFID (BAP Class 3) SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • XC3 RFID - The Best of Both Worlds Passive RFID XC3 Technology Active RFID PROS Combines the best of both PROS • Reader talks first Passive and Active to deliver… • Long read range communications • Long read/write range (>100m) • Low power passive (>100m) • Reliable in RF backscatter challenging • Reliable in RF challenging • Low overhead, simple environments environments communications • Ability to add sensors protocol • Ability to add sensors and and store data. • Low cost store data • Standards Based • Security: Multi-layer memory access control CONS CONS • Reader talks first • Shorter read range • Tag talks first communications (beacons) comms • Even shorter write range • Low power passive • Higher power • Unreliable in RF backscatter requirements challenging • Low overhead, simple • Slow inventory, poor environments communications protocol counting at portals • Minimal sensor • Significantly lower cost than • Relatively high cost support active tags • Proprietary technology • Standards Based SHM PowerPoint Template Guidelines 03.15.10Intelleflex Overview | December 2011 5
  • Distance Matters - 450’ versus 40’ Intelleflex XC3 Technology Passive RFID SHM PowerPoint Template Guidelines 03.15.10Intelleflex Overview | May 2011 6
  • XC3 TMT-8500 Temperature Sensor Tag• Support for EPCglobal C1G2, ISO 18000-6C Class 3.• Read range up to 100 meters in free space.• Memory: 60 kbits of extended memory for Sensor, User and WayPoint Data. User configurable.• Security: User Access, Block Memory Access, Air Interface and Tag Authentication.• Sampling Interval: 1 minute to 127 days, user configurable.• Alarms: Two high/two low temperature alarms.• Logging Modes: 5 User selectable logging modes.• Temperature Range: -30ºC to +70ºC.• Temp. Sensor Resolution: 0.1ºC (1/10th degree) over full temperature range.• Food Grade Safe Plastic Enclosure SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Enabling the Intelligent Supply Chain SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • The Intelligent Supply ChainActionable Data • To achieve full efficiency, the supply chain needs secure, accurate, timely and location aware data on product inventory status and conditionHighly available, actionable data must span supply chain • ROI from this increased data visibility must: • be compelling within each trading partner’s operations • easily extend strategic value through data sharing with other trading partners • Must be easy to deploy/maintain, even in remote locations • Must be Standards-based to deliver value in open market • Must support EPC/GS1 traceability, with complete granularity SHM PowerPoint Template Guidelines 03.15.10Intelleflex Overview – April 2012 9
  • The Intelligent Supply Chain Shared Access Across Supply Chain to Actionable DataZEST Data Service enables Tactical & Strategicefficient, secure, documented data Local, mobile & webexchange in a low cost, flexible and based applicationsfuture-proof architecture that is afoundation for multiple types of Remoteapplications. Management Data Analytics Raw Transit Processing Transit DC Transit RetailerMaterials SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 10
  • The Intelligent Supply Chain Simplifying the Integration of Technology in the Supply Chain • “Smart” RTI conveyance platforms enabled though XC3 RFID Sensing Technology • Seamlessly monitor product condition for Quality, Food Safety and Traceability purposes • Intelleflex is working with 3 of the largest RTI providers SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 11
  • Retail Food and Managing the Fresh Supply Chain SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 12
  • Cold Chain by the Numbers Each year, perishables suppliers ship over five billion pallets valued at $2.6 trillion of chilled meats, seafood, cheese, produce, temperature sensitive pharmaceutical and biomed products. (EPCglobal) On an industry-wide level, losses due to spoilage and shrinkage translate into $32 billion for chilled meats, seafood, and cheese; $34 billion for produce; and $5.4 billion for pharmaceutical and biomed products. (EPCGlobal) SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Perishable Produce: Putting Shrink Numbers in Perspective • Leading berry brand owner averaged 7% internal shrink in 2010 for blackberries shipping from Mexico. • This 7% Internal shrink equates to approx. 2 pallets for every truckload (27 pallets per load), or 5,760 6oz clamshells, not being sold to the retailer customer. • This does not capture the shrink at the retailer, which can be 2x – 3x that seen by the brand owner. Approx. 2 pallets on every truckload did not make it to the retailer. SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Today’s Supply Chain is Based on Blind Trust Raw Transit Processing Transit DC Transit Retailer Materials QC QC QC• Today’s supply chain is complex and fragmented, with very little information exchanged, especially quality data.• Temperature abuse can - and does - occur throughout entire supply chain, leading to food safety issues and reduced shelf life, impacting trading partners and consumers further down the supply chain.• Segments of supply chain are “monitored” for claims/insurance purposes and limited visual QC inspections attempt to check quality. Significant portions of the supply chain go unmonitored, seriously impacting the product’s Delivered Freshness & Quality.• Inventory is managed by FIFO – blind to invisible shelf life loss and other product quality issues.• Actionable Data does not exist to “manage” product quality throughout supply chain, “You can’t manage what you don’t measure.” SHM PowerPoint Template Guidelines 03.15.10 Intelleflex Corporation 15
  • Market/Industry Dynamics are Driving Innovation Drivers for Change: • The food supply chain has changed from domestically sourced to globally sourced over the last 15 years and continues to move in this direction. • Food safety issues are causing major disruptions globally and seriously impacting business bottom lines. • Regulations requiring traceability, food safety and security are being implemented globally. • The demand for year round product availability has lead to longer transit times and is impacting product shelf life and quality. • Competition among suppliers and retailers is driving innovation. SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Critical Factors Driving Shrink Most common reasons: • Mishandling • Temperature abuses SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • How Important is Temperature SHM PowerPoint Template GuidelinesIntelleflex Corporation (Nunes et al. 2000-2006) 03.15.10
  • How Important is Temperature Strawberries 5 4 3Quality Index 10oC 0oC 2 5oC 1 0 0 2 4 6 8 10 12 14 Days SHM PowerPoint Template Guidelines (Emond et al. 2000-2006) 03.15.10 Intelleflex Corporation
  • Standard Data Logger Monitoring Today Measures ONLY the Trailer Ambient Air Temperature This is the standard reefer ambient air temperature monitor The truck was in transit for 5 days and there was nothing  alarming about the ambient temperature in the reefer IDEAL SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Seeing Inside the Box for Every Pallet Paints a Very Different View! Impact ofInsufficient Precool IDEAL Ambient Trailer Monitor SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 21
  • In reality… 13.2% of the pallets traveled at over 40°FPlacing reusable monitors on every pallet resulted in profound information… It was like having X-Ray vision MEASURING TRAILER AIR TEMPERATURE IS REALLY ONLY GOOD FOR INSURANCE/CLAIMS USE – NOT FOR DETERMINING PRODUCT QUALITY AND FRESHNESS
  • All about Shelf Life Shelf life is the time in which a product retains its desired quality attributes. Shelf life depends on a multiplicity of variables and their changes, including the product, the environmental conditions and the packaging. SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Shelf Life / Fuel Gauge• Every pallet of produce has a unique shelf life (picked at different times, different temperatures, different days, different cut-to-cool times, etc.)• Until now, produce has been shipped to random The Goal: destinations, without the advantage of having a “shelf Delivered life fuel gauge”. Freshness™• By the time shelf life loss becomes visible, it is too late!• We can use temperature data along with other quality parameters to better manage product quality and Delivered Freshness™. SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation
  • Distribution: From Packing House to US DCs SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 25
  • The Impact of Dynamic RoutingOptimize distribution: Dynamically match destination anddistribution routing with relative pallet shelf life expectancy toensure Delivered Freshness Example: Shipping from Mexico Pallet A 2 Days Ship to Texas Shelf Life Index: 10 With special instructions to expedite to local retailer Pallet B 5 Days Ship to Shelf Life Index: 15 Pennsylvania With actionable in-transit data, both pallets arrive at their destination with ample remaining shelf life – ensuring quality, reducing loss SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 26
  • Thank you! SHM PowerPoint Template Guidelines 03.15.10Intelleflex Corporation 27