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Lesson 10 - Cultural Globalization (McDonald's)

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Missws Choi
Missws Choi
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Cultural Globalization – The globalization of McDonald’s Lesson 9
Task 1 – The globalization of McDonald’s (p.42) ,[object Object],[object Object]
The global development of McDonald’s ,[object Object],[object Object],[object Object],1955 1967 1975
News reading: “ McDonald’s changes its publicity targets ( 宣傳對象 )” ,[object Object],[object Object],[object Object]
News reading: “ McDonald’s changes its publicity targets ( 宣傳對象 )” ,[object Object],[object Object],[object Object],27th November, 2004
TV Commercials ,[object Object],[object Object]
 
Discussion
Q.1 According to Unit 4 and the above information, do you think that McDonald’s business is economically globalized? Why do you think so? ,[object Object],[object Object],[object Object]
Q2. What are the characteristics of McDonald’s dining culture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q3. How does McDonald’s export American dining culture to other places? What are its strategies ( 策略 )? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q3. How does McDonald’s export American dining culture to other places? What are its strategies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Next lesson ,[object Object],[object Object]
Vocabulary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Lesson 10 - Cultural Globalization (McDonald's)

Editor's Notes

  1. 人類把知識錯覺成智慧﹐快樂錯覺成幸福﹐只顧在近代化的道路上狂奔。其結果是﹐人隸屬於現在的「麥當勞世界」﹐淪落到僅僅成為消費者﹐變成了「商品」的奴隸。這當然會加深同化的危機。