You Can’t Eat Whuffie
...but it’s getting harder and harder
to eat without it
by Tara ‘missrogue’ Hunt
Future of Influence Summit

advantages of money
• fungible / universal value
• trust not necessary
• independent of need

evolution of money
1. non-monetary exchange: barter and gift
2. commodity money (3000 bc)
3. representative money (650 bc)
4. fiat money (1971*)
*was used previously, but the USD became fiat at this time.

disadvantages of money
“can’t buy me love” the beatles
“money, money, money” abba
“for the love of money” the o’jays
“money talks” ac/dc
“mo’ money mo’ problems” notorious b.i.g.

biggest disadvantage of money
stuff we
value
money

other stuff we value
• relationships • comfort
• recognition • reputation
• freedom • connections
• respect • influence
• belonging • convenience
• free time • experience
• trust • surroundings
• growth • security

maslow’s hierarchy of needs

money is merely one of many tools we have to get
there.

Three Economies of Online Currency (Alistair Croll)
http://www.bitcurrent.com/free-reputation-for-everyone-the-three-non-traditional-economies/

reputation is one dimension of whuffie

whuffie is...
• reputation • saved up favors (reciprocity)
• reach • your known accomplishments
• positive sentiment
• influence
• bridging and bonding capital
• current and potential access to
ideas, talent and resources

how whuffie, attention and money are linked
• we can ‘cash in’ on our whuffie - getting higher paid jobs and support for our
businesses
• we can convert attention to whuffie - using our broad influence to do good
work in the community
• we can increase our attention through whuffie - meritocracies like the open
source world allow for someone to contribute to communities to gain
attention
• we can use attention to make money - increasing sales by getting the word
out via large follower base

Google News
search results
for articles
with
“rebuilding
trust” in the
title in 2009:
4,500

the future:
we need real strategies for putting the people back
into the core of our business decision
considerations.

http://www.flickr.com/photos/jdlasica/3006861237/

whuffie is at the core of the future of influence
and we achieve that by putting human beings back
into our business decisions and giving reputation
equal billing with attention and money.

we need to truly balance people with profits

Order
Whuffie
today!
http://www.thewhuffiefactor.com

licensing:
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue

contact me:
Tara ‘missrogue’ Hunt
horsepigcow@gmail.com
@missrogue
montreal, quebec, canada
514-679-2951
http://www.horsepigcow.com