You Can't Eat Whuffie...but it's getting harder to eat without it

You Can’t Eat Whufﬁe ...but it’s getting harder and harder to eat without it by Tara ‘missrogue’ Hunt Future of Inﬂuence Summit

advantages of money • fungible / universal value • trust not necessary • independent of need

evolution of money 1. non-monetary exchange: barter and gift 2. commodity money (3000 bc) 3. representative money (650 bc) 4. ﬁat money (1971*) *was used previously, but the USD became ﬁat at this time.

disadvantages of money “can’t buy me love” the beatles “money, money, money” abba “for the love of money” the o’jays “money talks” ac/dc “mo’ money mo’ problems” notorious b.i.g.

biggest disadvantage of money stuff we value money

other stuff we value • relationships • comfort • recognition • reputation • freedom • connections • respect • inﬂuence • belonging • convenience • free time • experience • trust • surroundings • growth • security

maslow’s hierarchy of needs

money is merely one of many tools we have to get there.

Three Economies of Online Currency (Alistair Croll) http://www.bitcurrent.com/free-reputation-for-everyone-the-three-non-traditional-economies/

reputation is one dimension of whufﬁe

whufﬁe is... • reputation • saved up favors (reciprocity) • reach • your known accomplishments • positive sentiment • inﬂuence • bridging and bonding capital • current and potential access to ideas, talent and resources

how whuffie, attention and money are linked • we can ‘cash in’ on our whuffie - getting higher paid jobs and support for our businesses • we can convert attention to whuffie - using our broad influence to do good work in the community • we can increase our attention through whuffie - meritocracies like the open source world allow for someone to contribute to communities to gain attention • we can use attention to make money - increasing sales by getting the word out via large follower base

Google News search results for articles with “rebuilding trust” in the title in 2009: 4,500

the future: we need real strategies for putting the people back into the core of our business decision considerations.

http://www.ﬂickr.com/photos/jdlasica/3006861237/

whufﬁe is at the core of the future of inﬂuence and we achieve that by putting human beings back into our business decisions and giving reputation equal billing with attention and money.

we need to truly balance people with proﬁts

Order Whufﬁe today! http://www.thewhufﬁefactor.com

licensing: share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue

contact me: Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com

http://beth.typepad.com	698
http://www.aadjemonkeyrock.com	508
http://socialmediatoday.com	263
http://www.socialmediatoday.com	118
http://www.horsepigcow.com	19
http://www.marcomontemagno.com	17
http://www.slideshare.net	8
http://kacangsoya.wordpress.com	5
http://www.thewhuffiefactor.com	4
http://conocimientoderegion.blogspot.com	4
http://montemagno.typepad.com	3
http://fisicabach.wordpress.com	2
http://research.exact.nl	1
http://feeds.aadjemonkeyrock.com	1
http://www.hanrss.com	1
url_unknown	1
http://blog.aadjemonkeyrock.com	1
http://74.125.19.132	1

You Can't Eat Whuffie...but it's getting harder to eat without it

by Tara Hunt on Aug 31, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

18 Embeds 1,655

Statistics

You Can’t Eat Whuffie...but it’s getting harder to eat without it — Presentation Transcript