SlideShare a Scribd company logo
some of my best
                     tara ‘missrogue’ hunt
friends are robots
the singularity is upon us...
tale #1: Rogers’ robot army
composite: not an actual photograph
http://twitter.com/missrogue/status/5624792674
“We’re not here to replace existing channels
 of communications and customer care...
           (which channels would those be?)
  ...but to complement them.”
                                     hmmmmm....
                  http://twitter.com/RogersMary/status/5628358318
“Tip for Rogers: instead of hiring ppl for Twitter,
why not try hiring ppl to answer your phones?”
tale #2: automated human bots

               “Thanks for the follow!
                I usually tweet about
              social media and baking!
               You can find out more
              about me on my website:
                 http://bit.ly/douche
                  Have a great day!”
tell tale signs of an automated human bot

• follows the same number of people who follow him/her and is in the
  thousands


• follows you, then unfollows you if you don’t follow back right away


• if you DO follow back, sends a chirpy ‘thanks for the follow’ message
  instantly


• will stop #followfriday-ing people if you don’t reciprocate


• sends out ‘timed’ tweets - usually promotional in nature and spaced out
  rationally during the day
tale #3: humans trained to be bots




       http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
Wisdom includes:

• when and how to make “the exception to every rule”


• when and how to improvise


• knowing that real world problems are often ambiguous and ill-defined and the
  context is always changing


• knowing how to use moral skills in the pursuit of the right aims


• taking the time to get to know the people that you are serving, to try new
  things and occasionally fail and learn from those failures


• caring for people.
smart, efficient & logic driven
ambiguous, feeling & wise
the new Turing test
“any action that prioritizes rules, protocols, logic,
efficiency, procedures or any other type of pre-set
guidelines at the cost of relationships or
compassion towards other human beings indicates
robotic nature.”
how to de-robotize (and join the human revolution)
personal brand vs. personality!




#1                        http://www.flickr.com/photos/stewtopia/3355277605/
get a personality

• dare to be imperfect


• admit your mistakes


• expose your quirks/passions


• have fun


• whenever you start to feel pidgeon-holed or stagnant, challenge yourself to
  try something new


• read, listen to and open your mind to people who think different than you
The majority of successful people followed their
passion, not a formula...
message vs. purpose

#2
message               purpose
     outgoing              two-way

   externalized           internalized

      crafted             believed in

   brand-centric       intention-centric

     pushed           people are drawn to

   creates noise      creates connections

 benefits oneself       benefits the world

agreed upon/official   discussed/changing

       head                   gut
#3   consistency vs. compassion
consistency may be efficient, but it doesn’t make
the recipient feel like a special snowflake...
consistent                   compassionate

                                 thinking of someone and
   scheduled follow-ups
                                   dropping them a note

                              making sure you are interacting
      auto-responders
                                with the people you follow
                                sending personal notes to
                               those you know...even if you
crafted messages/responses
                              have to tell them you are really
                                   busy at the moment.
                               post when you are inspired/
    pre-scheduled posts
                                  have something to say
sending the same message to       responding to people
       multiple people                 individually
  responding to absolutely        responding when it is
        everybody                    appropriate/real
shortcuts vs. investments




#4
why shortcuts don’t work:

• you rob yourself of the opportunity to learn


• short term thinking damages long term relationships (burns bridges)


• will lead to long term costs


• you miss out on connections


• you miss out on opportunities


• you miss the point
quantity vs. quality



#5
when you concentrate on numbers, you lower the
potential of engagement...
basic math
                             50 good conversations
                                      yield
                                 20 solid sales
                            (plus repeat/referral)


                              150000 spam messages
                                      yield
                                  11.25 sales*
                             (low repeat/referral)

   *based on studies of average spam (porn aside) click-thru rate of 0.0075%
                           - purchase may be lower
more math




                    http://www.flickr.com/photos/geoliv/4051935634/

                        gained 100,00 extra followers
@geoffliving (7,500 followers) posted this photo + tweeted it = 140 views =
                              1.86 click through rate
  @kanter retweeted it = +120 views = 0.001 click through rate
  (120,000 followers) - (relationships) < (7,500 followers) +
                        (relationships)
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
the key lies in relationships...numbers don’t matter,
engagement + impact does.
real influencers use their powers for good not for
personal glorification...
joining the human revolution

1. personality instead of personal brands

2. purpose instead of messaging/mission statements

3. compassion and caring over consistency

4. long term investments instead of taking shortcuts

5. quality over quantity
I lied.
I’m partial to humans.
without us being better humans, the future of
technology scares me...
and without us bringing humanity into business,
we’ll create a miserable future...
join the human revolution (for a better future)
enlist!



                                Tara ‘missrogue’ Hunt
                                horsepigcow@gmail.com
                                @missrogue
                                montreal, quebec, canada
                                514-679-2951

                                http://www.horsepigcow.com


About those fabulous images:
          from http://www.shutterstock.com unless indicated.
Order
                           Whuffie
                           today!



http://www.thewhuffiefactor.com
licensing:




             share/remix/spread ... but don’t forget to attribute.
                    http://slideshare.net/missrogue

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Some of my best friends are robots

  • 1. some of my best tara ‘missrogue’ hunt friends are robots
  • 2. the singularity is upon us...
  • 3. tale #1: Rogers’ robot army
  • 4. composite: not an actual photograph
  • 6. “We’re not here to replace existing channels of communications and customer care... (which channels would those be?) ...but to complement them.” hmmmmm.... http://twitter.com/RogersMary/status/5628358318
  • 7. “Tip for Rogers: instead of hiring ppl for Twitter, why not try hiring ppl to answer your phones?”
  • 8. tale #2: automated human bots “Thanks for the follow! I usually tweet about social media and baking! You can find out more about me on my website: http://bit.ly/douche Have a great day!”
  • 9. tell tale signs of an automated human bot • follows the same number of people who follow him/her and is in the thousands • follows you, then unfollows you if you don’t follow back right away • if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly • will stop #followfriday-ing people if you don’t reciprocate • sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day
  • 10. tale #3: humans trained to be bots http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Wisdom includes: • when and how to make “the exception to every rule” • when and how to improvise • knowing that real world problems are often ambiguous and ill-defined and the context is always changing • knowing how to use moral skills in the pursuit of the right aims • taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures • caring for people.
  • 16. smart, efficient & logic driven
  • 19. “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”
  • 20. how to de-robotize (and join the human revolution)
  • 21. personal brand vs. personality! #1 http://www.flickr.com/photos/stewtopia/3355277605/
  • 22. get a personality • dare to be imperfect • admit your mistakes • expose your quirks/passions • have fun • whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new • read, listen to and open your mind to people who think different than you
  • 23. The majority of successful people followed their passion, not a formula...
  • 25. message purpose outgoing two-way externalized internalized crafted believed in brand-centric intention-centric pushed people are drawn to creates noise creates connections benefits oneself benefits the world agreed upon/official discussed/changing head gut
  • 26. #3 consistency vs. compassion
  • 27. consistency may be efficient, but it doesn’t make the recipient feel like a special snowflake...
  • 28. consistent compassionate thinking of someone and scheduled follow-ups dropping them a note making sure you are interacting auto-responders with the people you follow sending personal notes to those you know...even if you crafted messages/responses have to tell them you are really busy at the moment. post when you are inspired/ pre-scheduled posts have something to say sending the same message to responding to people multiple people individually responding to absolutely responding when it is everybody appropriate/real
  • 30. why shortcuts don’t work: • you rob yourself of the opportunity to learn • short term thinking damages long term relationships (burns bridges) • will lead to long term costs • you miss out on connections • you miss out on opportunities • you miss the point
  • 32. when you concentrate on numbers, you lower the potential of engagement...
  • 33. basic math 50 good conversations yield 20 solid sales (plus repeat/referral) 150000 spam messages yield 11.25 sales* (low repeat/referral) *based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower
  • 34. more math http://www.flickr.com/photos/geoliv/4051935634/ gained 100,00 extra followers @geoffliving (7,500 followers) posted this photo + tweeted it = 140 views = 1.86 click through rate @kanter retweeted it = +120 views = 0.001 click through rate (120,000 followers) - (relationships) < (7,500 followers) + (relationships)
  • 35. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  • 36. the key lies in relationships...numbers don’t matter, engagement + impact does.
  • 37. real influencers use their powers for good not for personal glorification...
  • 38. joining the human revolution 1. personality instead of personal brands 2. purpose instead of messaging/mission statements 3. compassion and caring over consistency 4. long term investments instead of taking shortcuts 5. quality over quantity
  • 40.
  • 41. I’m partial to humans.
  • 42. without us being better humans, the future of technology scares me...
  • 43. and without us bringing humanity into business, we’ll create a miserable future...
  • 44. join the human revolution (for a better future)
  • 45. enlist! Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com About those fabulous images: from http://www.shutterstock.com unless indicated.
  • 46. Order Whuffie today! http://www.thewhuffiefactor.com
  • 47. licensing: share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue