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Some of my best friends are robots


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Some of my best friends are robots

  1. some of my best tara ‘missrogue’ hunt friends are robots
  2. the singularity is upon us...
  3. tale #1: Rogers’ robot army
  4. composite: not an actual photograph
  6. “We’re not here to replace existing channels of communications and customer care... (which channels would those be?) ...but to complement them.” hmmmmm....
  7. “Tip for Rogers: instead of hiring ppl for Twitter, why not try hiring ppl to answer your phones?”
  8. tale #2: automated human bots “Thanks for the follow! I usually tweet about social media and baking! You can find out more about me on my website: Have a great day!”
  9. tell tale signs of an automated human bot • follows the same number of people who follow him/her and is in the thousands • follows you, then unfollows you if you don’t follow back right away • if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly • will stop #followfriday-ing people if you don’t reciprocate • sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day
  10. tale #3: humans trained to be bots
  11. Wisdom includes: • when and how to make “the exception to every rule” • when and how to improvise • knowing that real world problems are often ambiguous and ill-defined and the context is always changing • knowing how to use moral skills in the pursuit of the right aims • taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures • caring for people.
  12. smart, efficient & logic driven
  13. ambiguous, feeling & wise
  14. the new Turing test
  15. “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”
  16. how to de-robotize (and join the human revolution)
  17. personal brand vs. personality! #1
  18. get a personality • dare to be imperfect • admit your mistakes • expose your quirks/passions • have fun • whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new • read, listen to and open your mind to people who think different than you
  19. The majority of successful people followed their passion, not a formula...
  20. message vs. purpose #2
  21. message purpose outgoing two-way externalized internalized crafted believed in brand-centric intention-centric pushed people are drawn to creates noise creates connections benefits oneself benefits the world agreed upon/official discussed/changing head gut
  22. #3 consistency vs. compassion
  23. consistency may be efficient, but it doesn’t make the recipient feel like a special snowflake...
  24. consistent compassionate thinking of someone and scheduled follow-ups dropping them a note making sure you are interacting auto-responders with the people you follow sending personal notes to those you know...even if you crafted messages/responses have to tell them you are really busy at the moment. post when you are inspired/ pre-scheduled posts have something to say sending the same message to responding to people multiple people individually responding to absolutely responding when it is everybody appropriate/real
  25. shortcuts vs. investments #4
  26. why shortcuts don’t work: • you rob yourself of the opportunity to learn • short term thinking damages long term relationships (burns bridges) • will lead to long term costs • you miss out on connections • you miss out on opportunities • you miss the point
  27. quantity vs. quality #5
  28. when you concentrate on numbers, you lower the potential of engagement...
  29. basic math 50 good conversations yield 20 solid sales (plus repeat/referral) 150000 spam messages yield 11.25 sales* (low repeat/referral) *based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower
  30. more math gained 100,00 extra followers @geoffliving (7,500 followers) posted this photo + tweeted it = 140 views = 1.86 click through rate @kanter retweeted it = +120 views = 0.001 click through rate (120,000 followers) - (relationships) < (7,500 followers) + (relationships)
  31. ACTION! +
  32. the key lies in relationships...numbers don’t matter, engagement + impact does.
  33. real influencers use their powers for good not for personal glorification...
  34. joining the human revolution 1. personality instead of personal brands 2. purpose instead of messaging/mission statements 3. compassion and caring over consistency 4. long term investments instead of taking shortcuts 5. quality over quantity
  35. I lied.
  36. I’m partial to humans.
  37. without us being better humans, the future of technology scares me...
  38. and without us bringing humanity into business, we’ll create a miserable future...
  39. join the human revolution (for a better future)
  40. enlist! Tara ‘missrogue’ Hunt @missrogue montreal, quebec, canada 514-679-2951 About those fabulous images: from unless indicated.
  41. Order Whuffie today!
  42. licensing: share/remix/spread ... but don’t forget to attribute.