some of my best tara
‘missrogue’ hunt friends are robots

the singularity is upon us...

tale #1: Rogers’ robot army

composite: not an actual photograph

http://twitter.com/missrogue/status/5624792674

“We’re not here to replace
existing channels of communications and customer care... (which channels would those be?) ...but to complement them.” hmmmmm.... http://twitter.com/RogersMary/status/5628358318

“Tip for Rogers: instead of
hiring ppl for Twitter, why not try hiring ppl to answer your phones?”

tale #2: automated human bots
“Thanks for the follow! I usually tweet about social media and baking! You can find out more about me on my website: http://bit.ly/douche Have a great day!”

tell tale signs of an
automated human bot • follows the same number of people who follow him/her and is in the thousands • follows you, then unfollows you if you don’t follow back right away • if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly • will stop #followfriday-ing people if you don’t reciprocate • sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day

tale #3: humans trained to
be bots http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

Wisdom includes: • when and
how to make “the exception to every rule” • when and how to improvise • knowing that real world problems are often ambiguous and ill-defined and the context is always changing • knowing how to use moral skills in the pursuit of the right aims • taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures • caring for people.

smart, efficient & logic driven

ambiguous, feeling & wise

the new Turing test

“any action that prioritizes rules,
protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”

how to de-robotize (and join
the human revolution)

personal brand vs. personality! #1
http://www.flickr.com/photos/stewtopia/3355277605/

get a personality • dare
to be imperfect • admit your mistakes • expose your quirks/passions • have fun • whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new • read, listen to and open your mind to people who think different than you

The majority of successful people
followed their passion, not a formula...

message vs. purpose
#2

message purpose outgoing two-way externalized
internalized crafted believed in brand-centric intention-centric pushed people are drawn to creates noise creates connections benefits oneself benefits the world agreed upon/official discussed/changing head gut

#3 consistency vs. compassion

consistency may be efficient, but
it doesn’t make the recipient feel like a special snowflake...

consistent compassionate thinking of someone
and scheduled follow-ups dropping them a note making sure you are interacting auto-responders with the people you follow sending personal notes to those you know...even if you crafted messages/responses have to tell them you are really busy at the moment. post when you are inspired/ pre-scheduled posts have something to say sending the same message to responding to people multiple people individually responding to absolutely responding when it is everybody appropriate/real

shortcuts vs. investments
#4

why shortcuts don’t work: •
you rob yourself of the opportunity to learn • short term thinking damages long term relationships (burns bridges) • will lead to long term costs • you miss out on connections • you miss out on opportunities • you miss the point

quantity vs. quality
#5

when you concentrate on numbers,
you lower the potential of engagement...

basic math 50 good conversations
yield 20 solid sales (plus repeat/referral) 150000 spam messages yield 11.25 sales* (low repeat/referral) *based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower

more math http://www.flickr.com/photos/geoliv/4051935634/ gained 100,00
extra followers @geoffliving (7,500 followers) posted this photo + tweeted it = 140 views = 1.86 click through rate @kanter retweeted it = +120 views = 0.001 click through rate (120,000 followers) - (relationships) < (7,500 followers) + (relationships)

ACTION!
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

the key lies in relationships...numbers
don’t matter, engagement + impact does.

real influencers use their powers
for good not for personal glorification...

joining the human revolution 1.
personality instead of personal brands 2. purpose instead of messaging/mission statements 3. compassion and caring over consistency 4. long term investments instead of taking shortcuts 5. quality over quantity

I lied.

I’m partial to humans.

without us being better humans,
the future of technology scares me...

and without us bringing humanity
into business, we’ll create a miserable future...

join the human revolution (for
a better future)

enlist! Tara ‘missrogue’ Hunt horsepigcow@gmail.com
@missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com About those fabulous images: from http://www.shutterstock.com unless indicated.

Order
Whuffie
today!
http://www.thewhuffiefactor.com

licensing: share/remix/spread ... but don’t
forget to attribute. http://slideshare.net/missrogue