evolution of money 1. non-monetary
exchange: barter and gift 2. commodity money (3000 bc) 3. representative money (650 bc) 4. ﬁat money (1971*) *was used previously, but the USD became ﬁat at this time.
disadvantages of money “can’t buy
me love” the beatles “money, money, money” abba “for the love of money” the o’jays “money talks” ac/dc “mo’ money mo’ problems” notorious b.i.g.
whufﬁe is... • reputation •
saved up favors (reciprocity) • reach • your known accomplishments • positive sentiment • inﬂuence • bridging and bonding capital • current and potential access to ideas, talent and resources
how whufﬁe, attention and money
are linked • we can ‘cash in’ on our whufﬁe - getting higher paid jobs and support for our businesses • we can convert attention to whufﬁe - using our broad inﬂuence to do good work in the community • we can increase our attention through whufﬁe - meritocracies like the open source world allow for someone to contribute to communities to gain attention • we can use attention to make money - increasing sales by getting the word out via large follower base