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# Lecture 2 principals-of-design

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### Lecture 2 principals-of-design

1. 1. ORDERING PRINCIPLES OF DESIGN  AXIS  SYMMETRY  HIRARCHY  RHYTHM  DATUM  TRANSFORMATION
2. 2.  Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement. Few kinds of rhythm are regular, flowing, progressive rhythm etc.
3. 3. datum
4. 4. repetition datum
5. 5. QUALITIES IN DESIGN  UNITY  BALANCE  VARIETY  PROPORTIONS  MONOTONY  EMPHASIS  ANOMALY  CONTRAST  PROXIMITY  MOVEMENT  CHAOS.  DOMINANCE  REPETETION  GRADATION
6. 6.  The concept of unity describes the relationship between the individual parts and the whole of a composition. To give it a sense of wholeness, or to break it apart and give it a sense of variety.
7. 7.  It is a feeling of visual equality in shape, form, value, color, etc. Visual balance comes from arranging elements on the page so that no one section is heavier than the other Balance usually comes in two forms: Symmetrical and Asymmetrical.
8. 8.  Proportion is the comparison of dimensions or distribution of forms It is the size of the part of an object compared to the rest of objects. It is the relationship between objects, or parts, of an object.
9. 9.  Emphasis or Focal Point is an area that first attracts attention in a composition. This area/object is more important when compared to the other objects or elements in a composition. Emphasis is created by contrast of values, more colors, and placement in the format.
10. 10.  Contrast offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
11. 11. Directional movement is a visual flow through thecomposition. It is with the placement of dark and lightareas that you can move your attention through theformat.
12. 12.  Dominance relates to varying degrees of emphasis in design. It determines the visual weight of a composition, establishes space and perspective, and often resolves where the eye goes first when looking at a design.
13. 13. Gradation can add interest and movement to a shapeGradation of size and direction produce linear perspective.Gradation of color from warm to cool and tone from darkto light produce aerial perspective.