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B2B Social Media - Mahtab Rezai
- 1. B2B Social MediaB2B Social Media
- 4. As marketers, what do we do? Awareness AcquisitionAcquisition Loyalty
- 5. Traditional Marketing Tacticsg Events Print Search Print Advertising Banner Awareness PR Ads Acquisition Lead Generation Programs Sales Promotions Acquisition Web Sites Branded Content Loyalty Programs Direct Marketing Loyalty
- 6. Traditional Marketing Tacticsg PAID PUSHPAID + PUSH
- 7. With traditional marketing tactics we can control: The medium
- 8. With traditional marketing tactics we can control: The message
- 9. With traditional marketing tactics we can control: The response
- 10. With traditional marketing tactics we can control: The frequency
- 12. Social media can mean a lot of things
- 13. In social media we CAN’T CONTROL: The medium
- 14. In social media we CAN’T CONTROL: The message
- 15. In social media we CAN’T CONTROL: The response
- 16. In social media we CAN’T CONTROL: The frequency
- 17. Word of Mouth: Precursor to Social Media
- 18. As social media participants, what do we do? Listening RespondingResponding Contributing
- 19. It’s not the same activity or impact
- 20. We can’t measure it the same way
- 22. B2C Social Media
- 23. B2B Social Media
- 24. B2B vs. B2C: What’s different?
- 25. B2B vs. B2C: What’s different?
- 26. B2B vs. B2C: What’s different?
- 27. Meaningful B2B Goalsg Consumer insight and researchConsumer insight and research Customer Support, Customer Management l d bSales and business support Thought leadership
- 31. Responding to what you hearg y
- 34. What Not to Do
- 35. Sales and business support
- 36. Sales and business support
- 39. Customer Support and Customer Management
- 41. Questions?
- 42. Thank You.