Unmarketing digital is one effective approach for marketers and brands that are focused on making an impact to their customers and audience. This is done by being relevant and having an 'audience first' approach.

2. Digital
{un}Marketing:
By
Rey M. Baguio
Recalibrating Perspectives

3. digital
marketing
is a beast!

4. digital is NOT optional

5. A few questions to ask

6. A few questions to ask
What do we know about digital
marketing?

7. A few questions to ask
What do we know about digital
marketing?
What’s happening out there now?

8. A few questions to ask
What do we know about digital
marketing?
What’s happening out there now?
How do we deal with it?

9. What do we know about
digital marketing?

10. The Promise of Digital Media

11. The Promise of Digital Media
Information, Now!

12. The Promise of Digital Media
Information, Now!
Level the playing field

13. The Promise of Digital Media
Information, Now!
Level the playing field
Reduced cost

14. The Promise of Digital Media
Information, Now!
Level the playing field
Reduced cost
Real-Time analysis

15. The Promise of Digital Media
Information, Now!
Level the playing field
Reduced cost
Real-Time analysis
Refine your strategies

16. The Promise of Digital Media
Information, Now!
Level the playing field
Reduced cost
Real-Time analysis
Refine your strategies
Wider exposure, check!

17. The Promise of Digital Media
Information, Now!
Level the playing field
Reduced cost
Real-Time analysis
Refine your strategies
Wider exposure, check!
Non-intrusive

18. What’s happening out there
now?

19. The Digital Arena

20. The Digital Arena
Competition is ‘bitchier’ than ever

21. The Digital Arena
Competition is ‘bitchier’ than ever
Noisy people, please stand up!

22. The Digital Arena
Competition is ‘bitchier’ than ever
You’re all over the place. Stop!
Noisy people, please stand up!

23. How do we deal with it?

24. “There are many
ways to skin a cat”

25. You can start doing these;

26. You can start doing these;
Create a Digital Marketing Plan

27. You can start doing these;
Create a Digital Marketing Plan
Start getting ‘Social’

28. The Drawing Board:
Creating a Digital
Marketing Plan

29. Marketing starts with
your audience

30. Focus on the essentials
that will make a huge
impact on the success of
your marketing plan.

31. Four Parts of A Successful
Digital Marketing Plan
Brand Narrative
Medium
Interaction
Planning

32. Develop a Brand
Narrative
Your Brand’s Story
Communicate Experience
Messages differ from one
medium to another

33. Evaluate the best channel
for your message
No channel is the same
Tiered Media

34. Encourage Social sharing
Ask
Sharing Vs. Distribution
Join the conversation

35. Plan for success
Do your research
Underastand your resources
Too big, too soon

37. Social Media:
Disco with
the beast

38. social media is
word-of-mouth on
steroids.

39. A few questions to ask

40. A few questions to ask
What are the relevant concerns of
your customers/target audience?

41. A few questions to ask
What are the relevant concerns of
your customers/target audience?
Which channels they choose to hang
out?

42. A few questions to ask
What are the relevant concerns of
your customers/target audience?
Which channels they choose to hang
out?
What value can you give to help
solve your customers problems?

43. How do you address these
questions?
Create and share the right content
Engage with your audience
Grab desired attention

44. Attention Grab Patterns
Beg
Steal
Borrow
Be You-nique

45. The digital marketing beast can be
your friend
Your audience determines the
success of your marketing plan
Content is King, Engagement is Queen
In social media, PEOPLE trumps BRAND

46. Thank you!