Augmented reality vs voicerecognition v0.6.ppt (1)

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Mindgrub Technologies

Technology Entertainment & Humor

Voice Recognition vs.
Augmented Reality

Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

What is Voice Recognition?

Voice Recognition is the ability of a
machine or program to receive and
interpret dictation, or to understand
and carry out spoken commands.

3

What is Augmented Reality?

Augmented Reality is a live, direct or
indirect, view of a physical, real-world
environment whose elements are
augmented by computer-generated
sensory input such as
sound, video, graphics or GPS data. As a
result, the technology functions by
enhancing one’s current perception of
reality. By contrast, virtual reality
replaces the real world with a simulated
one.

4

Augmented Reality::Star Trek

Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

6

Mobile Web Will Rule by 2015

Image from Mashable
10

1990’s Feature Phone :: Voice Recognition

“Call Bob”

12

2000’s Customer Service :: Voice Recognition

13

2009, Dr. Jayfus Doswell, CEO Juxtopia LLC

19

2011 AR Triggers :: Location, ViaPlace

25

The Dawn of the Social Consumer

•Tweet….RT
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)

27

2012 Augmented Reality Now…

And In the Future…

29

What is a Cyborg?

“We need a new legal
concept of what it is
to be a person”

Accelerando (2005), Charles Stross

30

Open Discussion

Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

What's hot

The evolution of technology has always influenced our perception of reality. The acceleration of technological change today is having an unprecedented impact on how people live, work, learn, shop, socialize, and get entertained. What we used to call computers, are now in our pockets, and we call them phones. Where are they going to go tomorrow? How are they going to shape our behavior, our relationships, desires, and opportunities? In this talk, David Orban, futurist and visionary entrepreneur, CEO of dotSUB, the New York City startup leading the use of online video to eliminate the barriers to cross cultural communication, is going to share what are some of the new rules of that organizations can usefully employ as guidelines to cope with the onslaught of this forthcoming revolution.

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Decentraland. Whitepaper. Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications. Land in Decentraland is permanently owned by the community, giving them full control over their creations. Users claim ownership of virtual land on a blockchain-based ledger of parcels. Landowners control what content is published to their portion of land, which is identified by a set of cartesian coordinates (x,y). Contents can range from static 3D scenes to interactive systems such as games.

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Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to guide our clients responsibly in finding a solution that meets their goals while creating a valuable experience for the end-user. The metaverse is removing the physical barriers to connecting people from anywhere in the world by using augmented reality and virtual reality. Content creators bring to life the ideas and space for people to join. Brands have a unique opportunity to take the physical and bring it in the virtual to connect with their consumers on a personal and authentic level. “Why” and “how” are two crucial questions to ask when evaluating if it is worth investing resources. The former is a reflective question brands must ask themselves and figure out the purpose and goals of creating an immersive experience. The answer to this will help determine if the experience will be valuable to the end-user. The latter is what Futurus and leaders in the XR industry come into solve. As subject matter experts, we use our experience to figure out what will be most successful in achieving our clients’ goals. From there, we can create a custom solution that can be deployed and shared with consumers. Key Takeaways • How brands can leverage virtual and augmented reality to engage with consumers • Considerations for what technology and platform is most appropriate for the proposed use case • Options for leveraging various types of immersive content

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For the full video of this presentation, please visit: http://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2014-embedded-vision-summit-ar For more information about embedded vision, please visit: http://www.embedded-vision.com Ori Inbar, co-founder and CEO of AugmentedReality.org, presents the "How to Make the World More Interactive: Augmented Reality as the Interface Between Wearable Tech and the Internet of Things" tutorial at the May 2014 Embedded Vision Summit. In this talk, Inbar explains how augmented reality, which relies heavily on embedded vision, is transitioning from a bleeding-edge technology embraced mainly by enthusiasts to a mainstream commercial technology with applications in diverse markets ranging from mobile devices to retail point-of-sale systems to enterprise and industrial systems. He also relates the discussion to related trends in wearable computing and the Internet of Things.

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Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor. Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

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Augmented reality vs voicerecognition v0.6.ppt (1)

1. Voice Recognition vs. Augmented Reality Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub

2. Who’s ahead in the race? 2

3. What is Voice Recognition? Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands. 3

4. What is Augmented Reality? Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. 4

5. Voice Recognition :: Star Trek 5

6. Augmented Reality::Star Trek Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter 6

7. Smart Phone & Tablets

8. 2005, Convergence of Technology 8

9. 2007, The Shift to Mobile 9

10. Mobile Web Will Rule by 2015 Image from Mashable 10

11. Voice Recognition

12. 1990’s Feature Phone :: Voice Recognition “Call Bob” 12

13. 2000’s Customer Service :: Voice Recognition 13

14. 2001 Dragon :: Voice Recognition 14

15. 2007 Ford Sync :: Voice Recognition 15

16. 2011 Siri :: Voice Recognition 16

17. Augmented Reality

18. 2005 NFL :: Augmented Reality 18

19. 2009, Dr. Jayfus Doswell, CEO Juxtopia LLC 19

20. 2010 Yelp :: Augmented Reality 20

21. 2010 Augmented Reality :: GEICO 21

22. 2010 Case Study: GEICO Tailgate 22

23. 2011 AR Triggers :: QR Codes 23

24. 2011 AR Triggers :: Borders 24

25. 2011 AR Triggers :: Location, ViaPlace 25

26. 2011 AR Triggers :: MS Kinect 26

27. The Dawn of the Social Consumer •Tweet….RT •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company) 27

28. Next Paradigm Shift

29. 2012 Augmented Reality Now… And In the Future… 29

30. What is a Cyborg? “We need a new legal concept of what it is to be a person” Accelerando (2005), Charles Stross 30

31. Who is the Winner? 31

32. Open Discussion Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub

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