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The technologies underlying most current Internet of Things visions are not particularly revolutionary. That of course doesn't mean that the visions are not compelling, just that the challenges in creating these visions have little to do with building new technologies. The challenge is to identify what people want and need, and how -- or if -- automatic identification, distributed processing, and pervasive networking can help address those needs and desires. We need to think about how we’re going to create the Google of Things, the Facebook of Things, the Foursquare of Things, the PayPal of Things, the Farmville of Things. It's not about the infrastructure, it's about the applications, and the applications are about people.