Video For The Web


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Creating a video walk-through of property for sale can highlight both the features of the home (or commercial space) and the knowledge and personality of the agent.

This presentation is the slide content for a live presentation given by Mike Cutlip ( to Realtors across Massachusetts.

Published in: Real Estate, Technology
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Video For The Web

  1. 1. Better Listings with Video Tips, Tricks and Tech Michael Cutlip Director of Technology Services MA Association of REALTORS®
  2. 2. Better Listings with Video
  3. 3. Michael Cutlip MAR Technology Director Email - Google Talk - mike.cutlip  Better Listings with Video
  4. 4. Better Listings with Video <ul><li>Course Outline </li></ul><ul><ul><li>Food for thought </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><li>Equipment </li></ul></ul><ul><ul><li>Files and formats </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Editing programs and the demo </li></ul></ul><ul><ul><li>Storing video online </li></ul></ul><ul><ul><li>Distribution </li></ul></ul><ul><ul><li>The future and open Q&A </li></ul></ul>
  5. 5. Food for Thought <ul><li>98% of all MA home buyers used the Internet at some point in the process </li></ul><ul><li>85% ranked Internet as “very useful” in the home search </li></ul><ul><li>75% ranked real estate agent as “very useful” </li></ul>
  6. 6. Food for Thought Where buyers found the home the ultimately purchased
  7. 7. Food for Thought Where buyers found the home the ultimately purchased
  8. 8. Food for Thought Method of home purchase
  9. 9. Food for Thought Value of website features (Massachusetts)
  10. 10. <ul><li>Gain distinction with video </li></ul><ul><ul><li>In 2007 only 15% of agents in MA use video to market homes. Only 9% nationally. (NAR) </li></ul></ul><ul><li>Better than virtual tours </li></ul><ul><ul><li>Better context for home's layout </li></ul></ul><ul><ul><li>REALTOR® can show & talk about home's features </li></ul></ul><ul><ul><li>REALTOR® can showcase themselves </li></ul></ul><ul><ul><li>Embed video in your own website or blog </li></ul></ul><ul><ul><li>Google includes video in normal search </li></ul></ul>Food for Thought
  11. 11. Examples
  12. 12. <ul><li>Cameras and More </li></ul><ul><li>Camcorder / Digital Camera / Webcam / Phone </li></ul><ul><li>Standard / High Definition </li></ul><ul><li>DV tape / Flash memory / Hard Drive / Mini DVD </li></ul><ul><li>Lenses </li></ul><ul><li>Inputs / Outputs </li></ul><ul><li>Audio and Microphones </li></ul><ul><li>Tripods / Steadycams / Image Stabilization </li></ul>Equipment
  13. 13. <ul><li>Compression </li></ul><ul><li>Render / export video </li></ul><ul><li>Terms: Width, Height, Bit Rate, Frame Rate </li></ul><ul><li>File Types </li></ul><ul><li>MPEG / MP4 </li></ul><ul><li>MOV </li></ul><ul><li>WMV </li></ul><ul><li>FLV </li></ul><ul><li>Use to change formats </li></ul>Files and Formats
  14. 14. <ul><li>Getting Video to the Computer </li></ul>Making the Connection Firewire USB Flash Memory
  15. 15. <ul><li>Quick tips for better videos </li></ul><ul><ul><li>De-clutter the home </li></ul></ul><ul><ul><li>Open windows and turn on all lights </li></ul></ul><ul><ul><li>Know your equipment </li></ul></ul><ul><ul><li>Plan ahead with a basic script or outline </li></ul></ul><ul><ul><li>Use a tripod for steady pans </li></ul></ul><ul><ul><li>Use a “steadycam” for smooth walk-throughs </li></ul></ul><ul><ul><li>Wide angle lenses </li></ul></ul>Best Practices
  16. 16. <ul><li>Quick tips for better videos </li></ul><ul><ul><li>Avoid zooming in and out </li></ul></ul><ul><ul><li>Use a hand held mic or video voiceover: try not to use built-in camera microphone </li></ul></ul><ul><ul><li>Want high-end audio? Get a “battery-powered wireless lavalier mic”: </li></ul></ul><ul><ul><li>Use subtitles for descriptions and emphasis </li></ul></ul><ul><ul><li>Use music for mood: </li></ul></ul><ul><ul><li>Get to the point </li></ul></ul><ul><ul><li>Convey as much information as possible </li></ul></ul><ul><ul><li>Be in the video / work with a partner or seller </li></ul></ul>Best Practices
  17. 17. A Demonstration
  18. 18. <ul><li>Video Editing Software </li></ul><ul><li>Windows Movie Maker – Included in XP / Vista </li></ul><ul><li>iMovie – included in Mac </li></ul><ul><li>Jaycut – </li></ul><ul><li>Vegas – Advanced editing </li></ul>Software
  19. 19. Importing and Editing – Windows Movie Maker Tasks Preview Timeline Library Menu
  20. 20. Importing and Editing – Windows Movie Maker <ul><li>Menu Bar </li></ul><ul><ul><li>File menu to open, save projects and export movies </li></ul></ul><ul><ul><li>Tools menu contains all common tasks </li></ul></ul><ul><ul><li>Tools -> Options -> Advanced -> Aspect Ratio to switch between normal and widescreen </li></ul></ul><ul><ul><li>Clip menu contains options for imported videos </li></ul></ul><ul><ul><li>Play menu controls the timeline </li></ul></ul>
  21. 21. Importing and Editing – Windows Movie Maker <ul><li>Task Window </li></ul><ul><ul><li>Quick access to common features </li></ul></ul><ul><ul><li>Add video, photos and music to the library </li></ul></ul><ul><ul><li>Add effects, transitions and text to your video </li></ul></ul><ul><ul><li>“ Finish” and export your video for the web </li></ul></ul>
  22. 22. Importing and Editing – Windows Movie Maker <ul><li>Preview Window </li></ul><ul><ul><li>See the video as it's created </li></ul></ul><ul><ul><li>Play, pause and rewind the timeline </li></ul></ul><ul><ul><li>Split a clip into 2 parts </li></ul></ul><ul><ul><li>Save a snapshot of the current video frame </li></ul></ul>
  23. 23. Importing and Editing – Windows Movie Maker <ul><li>Movie Timeline </li></ul><ul><ul><li>See the timing of all elements in the movie </li></ul></ul><ul><ul><li>Change start / end of video clips and photos </li></ul></ul><ul><ul><li>See and adjust timing of text and voiceovers </li></ul></ul>
  24. 24. <ul><li> </li></ul><ul><ul><li>Acceptable for commercial use </li></ul></ul><ul><ul><li>“ Chapter” capable editing </li></ul></ul><ul><li> </li></ul><ul><ul><li>Integrates with MLSPIN </li></ul></ul><ul><ul><li>Real estate specific </li></ul></ul><ul><li> </li></ul><ul><ul><li>Videographer community </li></ul></ul><ul><ul><li>Real estate specific </li></ul></ul>Storing and Sharing Online
  25. 25. <ul><li>Embedding on a Website </li></ul><ul><li>Must get the “embed” code </li></ul><ul><li>Copy the embed code </li></ul><ul><li>Paste code into “HTML view” of your website editor </li></ul><ul><li>Some blogs can import directly from Youtube </li></ul>Storing and Sharing Online
  26. 26. <ul><li>Live Video </li></ul><ul><li> – Stream live video from cell phone </li></ul><ul><li> – Stream live video from webcam </li></ul>The Future Questions?
  27. 27. Better Listings with Video