1. Five Ways to Boost your
Professional Image with Video
Presented by Convey Media Group
Drew Becker

2. Video Benefits 1
52% of all web traffic is video
(according to industry watchdog, eMarketer)
More than 70% of all web visitors watch online
video (according to NY Times)
The average YouTube visitor spends 27
minutes watching video per day
The search engines visit video sites every few
minutes—so your videos appear in Google,
Yahoo and MSN just MINUTES after you
submit, not days or weeks
In 2011, 4.3 billion dollars were spent on web video
advertising (65% tell at least 1 friend about an online video they liked).

3. Video Benefits 2
Because video is so popular, video links and
clips often show up before other content
Over 50% of viewers will take action after
watching a video advertisement. 12% of those will
make a purchase (Compared to 1% reading traditional text
advertising copy)
65% of viewers will watch a video ad to the
end (Compared to less than 20% who finish an online sales page).
72% of online surfers watch at least one video on
the Internet every week (65% of the viewers are between 35
and 64 and earn middle to high incomes).

4. 5 Ways to Boost your
Professional Image
with Video
1. Tighten the link with your brand
2. Show or describe your proficiency simply
3. Allow clients to learn about you personally
4. Tell your story memorably
5. Use testimonials to validate your work

5. Tighten the link to your Brand
Associate you and your company with your
products/services visually
Attach keywords (may be values, objectives,
mission) to video brand
Association with logo and tagline
Allow clients to see who you are, how warm you
are, how much you’d like to help, etc.

6. Show or Describe
Proficiencies
A show is worth a thousand tells
A simple concise description of your service or
product can be memorable
A view of someone working with your product
is most effective
A testimonial about your expertise is powerful

7. Allow clients to Learn about
You
A video is one of the best ice breakers
Seeing you in your natural environment
creates comfort
Common elements in the video create
familiarity

8. Tell Your Story
People love to hear stories
Storytelling is one of the best teaching
tools
Everyone has a story; yours is interesting
and memorable

9. Testimonials
The power of word of mouth multiplied (think
Linked-In)
We buy from people we like- referrals work that
way as well
Someone who has used your service or product
talking about you is so much more believable

10. To Shoot or Be Shot?
Shoot Be Shot
Resolution depends on your Have necessary equipment
camera
Can complete job in timely
Challenges may extend the fashion
amount of time needed
Great pricing based on
May be less expensive than durability
outsourcing
Professionals who know
Some knowledge is necessary equipment and process
Need for post-production Post-production tools and
software and expertise experience
How much will it cost?

11. Types of Videos
Promotional videos
– Video about the business
– Video about the owner
– Video about the service or product
– Testimonial videos
Training videos
– Videos to train employees
– Videos to demonstrate processes

12. Uploading your Videos
Facebook

13. Facebook Formats
3g2 (Mobile Video) mp4 (MPEG-4 Video)
mpe (MPEG Video)
3gp (Mobile Video)
mpeg (MPEG Video)
3gpp (Mobile Video) mpeg4 (MPEG-4 Video)
asf (Windows Media Video) mpg (MPEG Video)
avi (AVI Video) mts (AVCHD Video)
dat (MPEG Video) nsv (Nullsoft Video)
divx (DIVX Video) ogm (Ogg Media Format)
dv (DV Video) ogv (Ogg Video Format)
qt (QuickTime Movie)
f4v (Flash Video)
tod (TOD Video)
flv (Flash Video) ts (MPEG Transport Stream)
m2ts (M2TS Video) vob (DVD Video)
m4v (MPEG-4 Video) wmv (Windows Media Video)
mkv (Matroska Format)
mod (MOD Video)
mov (QuickTime Movie)

14. Uploading your Videos
YouTube

15. YouTube Formats
WebM files - Vp8 video codec and Vorbis Audio codecs
.MPEG4, 3GPP and MOV files - Typically supporting
h264, mpeg4 video codecs, and AAC audio codec
.AVI - Many cameras output this format - typically the
video codec is MJPEG and audio is PCM
.MPEGPS - Typically supporting MPEG2 video codec
and MP2 audio
.WMV
.FLV - Adobe-FLV1 video codec, MP3 audio

16. Uploading your Videos
Pinterest

17. Uploading your Videos
Inside 919

18. Five Mistakes To Avoid
Don’t shoot without a script
Don’t shoot unless your video delivers
value
Don’t shoot in poor light
Don’t shoot with poor sound
Don’t shoot a promotional video over 2
minutes for your website(unless you can
hold the audience’s attention)

19. Thank You
Contact information:
Drew Becker-
Drew@ConveyMediaGroup.com
919-264-9868
www.ConveyMediaGroup.com