Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m....
Who the Heck Are We? <ul><li>Larry  </li></ul><ul><li>Production Manager of Videoconferencing,  Kaiser Permanente </li></u...
Agenda <ul><li>About Larry and Elizabeth </li></ul><ul><li>What you need to know </li></ul><ul><li>The 4 P’s </li></ul><ul...
What You Need to Know <ul><li>The Six Ps: Proper Prep Prevents (Patently)-Poor Performance </li></ul><ul><li>Equipment  </...
Why Video? <ul><li>Video is a universal language  </li></ul><ul><li>The power of YouTube  </li></ul><ul><li>Easy to create...
Why Not Video?  <ul><li>Inarticulate </li></ul><ul><li>Too complicated </li></ul><ul><li>Editing  </li></ul><ul><li>Audien...
Why Not Video? The CEO is using a Flip video camera – a new portable video solution <ul><li>Currently in used at Permanent...
Case Study: Employee Website <ul><li>Regional news in the following formats </li></ul><ul><ul><li>Written </li></ul></ul><...
Case Study: Liz’s video
Case Study: Evolution of Liz’s videos <ul><li>Improving video productions: practice, better equipment, learning from a pro...
<ul><li>Marantz PMD660 Portable Solid State Recorder - $500 </li></ul><ul><li>Sennheiser MD46 interview mic - $250 </li></...
Case Study: Tips from Liz <ul><li>Steady camera </li></ul><ul><li>B-roll </li></ul><ul><li>Variety of shots </li></ul><ul>...
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation shoul...
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation shoul...
Flip overview <ul><li>Features </li></ul>Lens and Microphone on front Know Your Equipment, and What It Can/Cannot Do
<ul><li>Flip software </li></ul>Know Your Equipment, and What It Can/Cannot Do Windows 3ivx Installer.exe codec   Windows ...
Know Your Equipment, and What It Can/Cannot Do <ul><li>$200 videocameras don’t have $200 lenses </li></ul><ul><ul><li>Ligh...
<ul><li>You guessed it : $200 video cameras don’t have $200 microphones built in </li></ul><ul><li>So … </li></ul><ul><ul>...
Know Your Subject (and What He/She Will Say) <ul><li>Pre-interviews  </li></ul><ul><li>No script, outline content closely ...
Know Your Location <ul><li>Site survey </li></ul><ul><li>Reduce distractions </li></ul><ul><li>Directions </li></ul><ul><l...
Know Your Legal Requirements <ul><li>Release forms:   </li></ul><ul><li>Who? Anyone identifiable  </li></ul><ul><li>Employ...
Know Your Social Media Policy <ul><li>KP’s social media policy </li></ul><ul><ul><li>Covers all social media channels </li...
Hands-On Tips <ul><li>Tripod </li></ul><ul><li>Avoid zooming, panning, excessive tilting </li></ul><ul><li>Stay close! </l...
Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0
Composing a Single or “Talking Head” Shot WRONG: too much negative  space, pan over, tilt up Leave room at the lower third...
Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight...
Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight...
You Shot the Video, Now What? <ul><li>Download your video, edit and then upload it! </li></ul>
Download Video to Edit <ul><li>Attach to USB </li></ul><ul><li>Copy files </li></ul><ul><li>Import to edit software </li><...
FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/
Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-...
Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker
iMovie 9 (Mac OS) Free with Mac OS 10.6
Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files...
Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00
Professional Editing Software – Adobe Premiere <ul><li>Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC) </li></ul><ul><li>...
Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-101...
Windows Movie Maker Editing <ul><li>Editing workflow </li></ul><ul><li>Set up project folder structure and file name conve...
Windows Movie Maker Editing <ul><li>Tips </li></ul><ul><li>Use Powerpoint to create branded title cards and end credits </...
Windows Movie Maker Editing <ul><li>Export </li></ul><ul><li>(Based on delivery) </li></ul>
Windows Movie Maker Exporting <ul><li>Export options </li></ul><ul><li>Flash Video (.flv) to web </li></ul><ul><li>Windows...
Save Movie Wizard for Web Select “My computer”
Save Movie Wizard for Web Name movie file and select destination
Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”
Upload to web using TubeMogul Hyper-syndication to any video destination site for free  http:// www.tubemogul.com /
Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http...
Flip Resources <ul><li>Flip Knowledge Base Search  </li></ul><ul><li>Flip FAQ </li></ul><ul><li>Flip Video  Vlog :  Codecs...
Q & A
Contact Us <ul><li>Larry  </li></ul><ul><li>[email_address] </li></ul><ul><li>@ klessblog  on Twitter </li></ul><ul><li>ht...
Upcoming SlideShare
Loading in …5
×

How to produce Flip videos that inform, engage and entertain your employees

2,099 views

Published on

This is the slide show from the Ragan Communications webinar that I presented on with Elizabeth Schainbaum on May 14, 2010. Acknowledgement to Vince Golla for his slides which were adapted for this session.

Webinar description:
At Kaiser Permanente, they arm their employees with Flip cameras to capture important employee news to post on the company's intranet. The result: complicated new company initiatives are now easy to explain with two-minute videos vignettes that keep employees informed—and entertained.

Get practical tips on how to use your Flip—and find out what kind of stories are best told with this camera.

Link to description and how to purchase archive from Ragan: http://tinyurl.com/23nf6rs

Published in: Self Improvement
  • Be the first to comment

How to produce Flip videos that inform, engage and entertain your employees

  1. 1. How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m. Central Featuring Larry Kless and Elizabeth Schainbaum of Kaiser Permanente, Northern California
  2. 2. Who the Heck Are We? <ul><li>Larry </li></ul><ul><li>Production Manager of Videoconferencing, Kaiser Permanente </li></ul><ul><li>Founder, President at Online Video Publishing [dot] com </li></ul><ul><li>Elizabeth </li></ul><ul><li>Staff Writer, Corporate Communications Kaiser Permanente </li></ul>
  3. 3. Agenda <ul><li>About Larry and Elizabeth </li></ul><ul><li>What you need to know </li></ul><ul><li>The 4 P’s </li></ul><ul><li>Flip overview </li></ul><ul><li>Case Study </li></ul><ul><li>Shooting tips </li></ul><ul><li>Editing, Exporting and Upload to web </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>
  4. 4. What You Need to Know <ul><li>The Six Ps: Proper Prep Prevents (Patently)-Poor Performance </li></ul><ul><li>Equipment </li></ul><ul><li>Subject </li></ul><ul><li>Location </li></ul><ul><li>Legal/Regulatory (Video releases, HIPAA/PHI releases, Social Media Policy) </li></ul><ul><li>Audience </li></ul>
  5. 5. Why Video? <ul><li>Video is a universal language </li></ul><ul><li>The power of YouTube </li></ul><ul><li>Easy to create </li></ul><ul><li>Short is key </li></ul>
  6. 6. Why Not Video? <ul><li>Inarticulate </li></ul><ul><li>Too complicated </li></ul><ul><li>Editing </li></ul><ul><li>Audience </li></ul>
  7. 7. Why Not Video? The CEO is using a Flip video camera – a new portable video solution <ul><li>Currently in used at Permanente for short inexpensive video productions </li></ul>Actual still from Flip video of George Halvorson, Chairman and CEO, KFH/HP
  8. 8. Case Study: Employee Website <ul><li>Regional news in the following formats </li></ul><ul><ul><li>Written </li></ul></ul><ul><ul><li>Photo essays </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Corporate Communications, Multimedia Communications collaboration </li></ul>
  9. 9. Case Study: Liz’s video
  10. 10. Case Study: Evolution of Liz’s videos <ul><li>Improving video productions: practice, better equipment, learning from a pro </li></ul>
  11. 11. <ul><li>Marantz PMD660 Portable Solid State Recorder - $500 </li></ul><ul><li>Sennheiser MD46 interview mic - $250 </li></ul><ul><li>Shure MX185 - Cardioid Wired Lavalier mic - $175 </li></ul><ul><li>Headphones - $30-120 </li></ul>Case Study: Better Audio for Liz’s videos
  12. 12. Case Study: Tips from Liz <ul><li>Steady camera </li></ul><ul><li>B-roll </li></ul><ul><li>Variety of shots </li></ul><ul><li>Anticipate action </li></ul><ul><li>Take charge </li></ul>
  13. 13. The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation should you expect to spend for 1 minute of quality video? </li></ul><ul><li>5 </li></ul><ul><li>10 </li></ul><ul><li>30 </li></ul><ul><li>More time than I have </li></ul><ul><li>However much my boss says I have </li></ul>
  14. 14. The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation should you expect to spend for 1 minute of quality video? </li></ul><ul><li>5 </li></ul><ul><li>10 </li></ul><ul><li>30 </li></ul><ul><li>More time than I have </li></ul><ul><li>However much my boss says I have </li></ul>
  15. 15. Flip overview <ul><li>Features </li></ul>Lens and Microphone on front Know Your Equipment, and What It Can/Cannot Do
  16. 16. <ul><li>Flip software </li></ul>Know Your Equipment, and What It Can/Cannot Do Windows 3ivx Installer.exe codec Windows 3ivx Installer.exe codec
  17. 17. Know Your Equipment, and What It Can/Cannot Do <ul><li>$200 videocameras don’t have $200 lenses </li></ul><ul><ul><li>Lighting issues: </li></ul></ul><ul><ul><ul><li>Too dark, too light </li></ul></ul></ul><ul><ul><ul><li>Bright, direct sunlight will make topics look harsh </li></ul></ul></ul><ul><ul><ul><li>Low light will make a grainy video </li></ul></ul></ul><ul><ul><li>Tripod </li></ul></ul><ul><ul><li>Clothing no-no’s </li></ul></ul><ul><ul><li>Batteries and memory </li></ul></ul>
  18. 18. <ul><li>You guessed it : $200 video cameras don’t have $200 microphones built in </li></ul><ul><li>So … </li></ul><ul><ul><li>Get close </li></ul></ul><ul><ul><li>Reduce any ambient noise </li></ul></ul><ul><ul><li>Use an external mic </li></ul></ul><ul><ul><li>Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds </li></ul></ul>Know Your Equipment, and What It Can/Cannot Do
  19. 19. Know Your Subject (and What He/She Will Say) <ul><li>Pre-interviews </li></ul><ul><li>No script, outline content closely </li></ul><ul><li>Talk before </li></ul><ul><li>Subject comfort </li></ul><ul><li>“ But it won’t be spontaneous” – get over it </li></ul><ul><ul><li>If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps? </li></ul></ul>
  20. 20. Know Your Location <ul><li>Site survey </li></ul><ul><li>Reduce distractions </li></ul><ul><li>Directions </li></ul><ul><li>Lots of time </li></ul><ul><li>Sweat the small stuff </li></ul>
  21. 21. Know Your Legal Requirements <ul><li>Release forms: </li></ul><ul><li>Who? Anyone identifiable </li></ul><ul><li>Employees, especially if used </li></ul><ul><li>externally </li></ul>Patients: MUST sign a HIPAA release –– no exceptions
  22. 22. Know Your Social Media Policy <ul><li>KP’s social media policy </li></ul><ul><ul><li>Covers all social media channels </li></ul></ul><ul><ul><li>Updated/revisited regularly </li></ul></ul><ul><ul><li>http:// tinyurl.com/kpsocialmediapolicy </li></ul></ul>
  23. 23. Hands-On Tips <ul><li>Tripod </li></ul><ul><li>Avoid zooming, panning, excessive tilting </li></ul><ul><li>Stay close! </li></ul><ul><li>Stay focused! </li></ul><ul><li>Nothing embarrassing </li></ul><ul><li>Minimize ambient sound </li></ul>
  24. 24. Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0
  25. 25. Composing a Single or “Talking Head” Shot WRONG: too much negative space, pan over, tilt up Leave room at the lower third of the frame to insert title RIGHT: nice medium close up head/shoulders Nice close up, with good centering and still room to insert title
  26. 26. Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight background </li></ul><ul><li>For interviews the subject is also set to one side of the frame with plenty of “nose room” </li></ul>
  27. 27. Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight background </li></ul><ul><li>For interviews the subject is also set to one side of the frame with plenty of “nose room” </li></ul>Note the “rule of thirds” at work
  28. 28. You Shot the Video, Now What? <ul><li>Download your video, edit and then upload it! </li></ul>
  29. 29. Download Video to Edit <ul><li>Attach to USB </li></ul><ul><li>Copy files </li></ul><ul><li>Import to edit software </li></ul>
  30. 30. FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/
  31. 31. Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
  32. 32. Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker
  33. 33. iMovie 9 (Mac OS) Free with Mac OS 10.6
  34. 34. Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files http:// www.apple.com/quicktime/pro
  35. 35. Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00
  36. 36. Professional Editing Software – Adobe Premiere <ul><li>Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC) </li></ul><ul><li>Adobe Premiere Elements 8 - $80.00 (PC only) </li></ul>
  37. 37. Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
  38. 38. Windows Movie Maker Editing <ul><li>Editing workflow </li></ul><ul><li>Set up project folder structure and file name convention </li></ul><ul><li>Copy Flip video files to project folder and rename clips </li></ul><ul><li>Open new project in Windows Movie Maker </li></ul><ul><li>Save project in project folder </li></ul><ul><li>Transfer multimedia assets to project folder </li></ul><ul><li>Import assets to Collection </li></ul><ul><li>Expand timeline video layer to reveal transition and audio layers </li></ul><ul><li>Drag and drop assets onto timeline </li></ul><ul><li>Use video effects and transitions between clips </li></ul><ul><li>Right click on individual clips to make adjustments </li></ul>
  39. 39. Windows Movie Maker Editing <ul><li>Tips </li></ul><ul><li>Use Powerpoint to create branded title cards and end credits </li></ul><ul><li>Create on screen titles “Tools > Titles and Credits…” </li></ul><ul><li>Create video snapshot under “Tools > Take picture of preview.. </li></ul><ul><li>Fade audio in/out </li></ul><ul><li>Use fades between video transitions </li></ul>
  40. 40. Windows Movie Maker Editing <ul><li>Export </li></ul><ul><li>(Based on delivery) </li></ul>
  41. 41. Windows Movie Maker Exporting <ul><li>Export options </li></ul><ul><li>Flash Video (.flv) to web </li></ul><ul><li>Windows Media (.wmv) to web </li></ul><ul><li>Powerpoint local playback (.wmv) </li></ul><ul><li>DVD </li></ul>
  42. 42. Save Movie Wizard for Web Select “My computer”
  43. 43. Save Movie Wizard for Web Name movie file and select destination
  44. 44. Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”
  45. 45. Upload to web using TubeMogul Hyper-syndication to any video destination site for free http:// www.tubemogul.com /
  46. 46. Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http:// doyouflip.com / http://www.youtube.com/theflip Vimeo http:// www.vimeo.com/flipvideo
  47. 47. Flip Resources <ul><li>Flip Knowledge Base Search </li></ul><ul><li>Flip FAQ </li></ul><ul><li>Flip Video Vlog : Codecs and You! quick tutorial on Spielberg Group’s workflow with the Flip Video files (Mac OS) </li></ul><ul><li>Flip Video Camcorder - Digital Camcorder | Flip Video </li></ul><ul><li>Flip Video | Facebook </li></ul><ul><li>Flip Video - Wikipedia, the free encyclopedia </li></ul><ul><li>Flip Video Cameras » Flip Video Cameras </li></ul><ul><li>How To Add Flip Video Files To Web Pages </li></ul><ul><li>I Love My Flip Sitemap | Flip Video Cameras </li></ul><ul><li>An Easier Way to Make and Share Videos. </li></ul><ul><li>Flip find Answers (Page 1 of 32) </li></ul><ul><li>FLIP VIDEO RECOMMENDATIONS and TIP SHEET </li></ul>
  48. 48. Q & A
  49. 49. Contact Us <ul><li>Larry </li></ul><ul><li>[email_address] </li></ul><ul><li>@ klessblog on Twitter </li></ul><ul><li>http://klessblog.blogspot.com </li></ul><ul><li>http:// www.linkedin.com/in/larrykless </li></ul><ul><li>Elizabeth </li></ul><ul><li>[email_address] </li></ul>

×