0
About Us
Michelle Stinson Ross
Owner of
Newswriter for Search Engine Journal
Facebook.com/FirestarterSocial
Internet Marketing blog established in
2003 by Loren Baker
~600K visitors monthly
24K @sejournal, 31K Facebook
#12 in
Publ...
In the Social Media Marketing universe,
In the Social Media Marketing universe,

Authority is like gravity.
In the Social Media Marketing universe,

Authority is like gravity.
In order to increase your gravitational pull,
In the Social Media Marketing universe,

Authority is like gravity.
In order to increase your gravitational pull,

you mus...
The more conversations you have, the more
people you connect to,
The more conversations you have, the more
people you connect to,

the greater your social mass.
The more conversations you have, the more
people you connect to,

the greater your social mass.
Social mass creates gravit...
Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your b...
Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your b...
Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your b...
Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your b...
Popular social media Twitter
chats
#blogchat – Sundays at 9pm ET
#Likeable –Sundays at 10pm ET
#journchat – Mondays at 8pm...
Hosting your own chat will take you to stellar levels of mass,
drawing planets with moons and satellites into orbit around...
Hosting your own chat will take you to stellar levels of mass,
drawing planets with moons and satellites into orbit around...
The community you create around your twitter
chat has the collective social mass of an entire
solar system.
The community you create around your twitter
chat has the collective social mass of an entire
solar system.

You have crea...
Maintaining and Growing Community
Maintaining and Growing Community
Content Engine
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and co...
MstinsonRoss@firestartersocial.com
See you on #SocialChat: Mondays at
9pm US Eastern
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
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Twitter Chats for SMX Toronto 2013

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Transcript of "Twitter Chats for SMX Toronto 2013"

  1. 1. About Us Michelle Stinson Ross Owner of Newswriter for Search Engine Journal Facebook.com/FirestarterSocial
  2. 2. Internet Marketing blog established in 2003 by Loren Baker ~600K visitors monthly 24K @sejournal, 31K Facebook #12 in Publication of Featured in
  3. 3. In the Social Media Marketing universe,
  4. 4. In the Social Media Marketing universe, Authority is like gravity.
  5. 5. In the Social Media Marketing universe, Authority is like gravity. In order to increase your gravitational pull,
  6. 6. In the Social Media Marketing universe, Authority is like gravity. In order to increase your gravitational pull, you must first gain mass.
  7. 7. The more conversations you have, the more people you connect to,
  8. 8. The more conversations you have, the more people you connect to, the greater your social mass.
  9. 9. The more conversations you have, the more people you connect to, the greater your social mass. Social mass creates gravity that pulls traffic and holds it in orbit around your brand.
  10. 10. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
  11. 11. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education
  12. 12. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education Networking
  13. 13. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education Networking Building Reputation
  14. 14. Popular social media Twitter chats #blogchat – Sundays at 9pm ET #Likeable –Sundays at 10pm ET #journchat – Mondays at 8pm ET #mmchat – Mondays at 9pm ET #socialchat – Mondays at 9pm ET #pr20chat – Tuesdays at 8pm ET #linkedinchat – Tuesday at 8pm ET #smbiz – Tuesdays at 8pm ET #smmanners – Tuesdays at 10pm ET #brandchat – Wednesdays at 11am ET #smchat – Wednesdays at 1pm ET #CmgrChat – Wednesdays at 2pm ET #wjchat – Wednesdays at 8pm ET #pinchat – Wednesdays at 9pm ET #SEOChat – Thursdays at 1pm ET #BWEchat – Thursdays at 2pm ET
  15. 15. Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand. Expertise Influence Trust
  16. 16. Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand. Expertise Influence Trust Authority
  17. 17. The community you create around your twitter chat has the collective social mass of an entire solar system.
  18. 18. The community you create around your twitter chat has the collective social mass of an entire solar system. You have created a tightly focused, qualified micro community within Twitter that has an active passion for your topic and trust in your brand.
  19. 19. Maintaining and Growing Community
  20. 20. Maintaining and Growing Community Content Engine
  21. 21. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts
  22. 22. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
  23. 23. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions
  24. 24. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats
  25. 25. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag
  26. 26. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag Train your community to check the hashtag on off-days by sharing relevant links to blogs and products
  27. 27. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag Train your community to check the hashtag on off-days by sharing relevant links to blogs and products You can’t own a hashtag, but you can certainly assert your dominance of it!
  28. 28. MstinsonRoss@firestartersocial.com See you on #SocialChat: Mondays at 9pm US Eastern
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