Twitter Chats for SMX Toronto 2013
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  • 1. About Us Michelle Stinson Ross Owner of Newswriter for Search Engine Journal Facebook.com/FirestarterSocial
  • 2. Internet Marketing blog established in 2003 by Loren Baker ~600K visitors monthly 24K @sejournal, 31K Facebook #12 in Publication of Featured in
  • 3. In the Social Media Marketing universe,
  • 4. In the Social Media Marketing universe, Authority is like gravity.
  • 5. In the Social Media Marketing universe, Authority is like gravity. In order to increase your gravitational pull,
  • 6. In the Social Media Marketing universe, Authority is like gravity. In order to increase your gravitational pull, you must first gain mass.
  • 7. The more conversations you have, the more people you connect to,
  • 8. The more conversations you have, the more people you connect to, the greater your social mass.
  • 9. The more conversations you have, the more people you connect to, the greater your social mass. Social mass creates gravity that pulls traffic and holds it in orbit around your brand.
  • 10. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
  • 11. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education
  • 12. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education Networking
  • 13. Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand. Education Networking Building Reputation
  • 14. Popular social media Twitter chats #blogchat – Sundays at 9pm ET #Likeable –Sundays at 10pm ET #journchat – Mondays at 8pm ET #mmchat – Mondays at 9pm ET #socialchat – Mondays at 9pm ET #pr20chat – Tuesdays at 8pm ET #linkedinchat – Tuesday at 8pm ET #smbiz – Tuesdays at 8pm ET #smmanners – Tuesdays at 10pm ET #brandchat – Wednesdays at 11am ET #smchat – Wednesdays at 1pm ET #CmgrChat – Wednesdays at 2pm ET #wjchat – Wednesdays at 8pm ET #pinchat – Wednesdays at 9pm ET #SEOChat – Thursdays at 1pm ET #BWEchat – Thursdays at 2pm ET
  • 15. Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand. Expertise Influence Trust
  • 16. Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand. Expertise Influence Trust Authority
  • 17. The community you create around your twitter chat has the collective social mass of an entire solar system.
  • 18. The community you create around your twitter chat has the collective social mass of an entire solar system. You have created a tightly focused, qualified micro community within Twitter that has an active passion for your topic and trust in your brand.
  • 19. Maintaining and Growing Community
  • 20. Maintaining and Growing Community Content Engine
  • 21. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts
  • 22. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
  • 23. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions
  • 24. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats
  • 25. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag
  • 26. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag Train your community to check the hashtag on off-days by sharing relevant links to blogs and products
  • 27. Maintaining and Growing Community Content Engine Blogging inspiration. Use discussion topics, participant questions and comments for your blog posts Guest blogger recruitment. Tap your guests and participants as guest writers on your blog External Promotions Share links within chats Maximize the hashtag Train your community to check the hashtag on off-days by sharing relevant links to blogs and products You can’t own a hashtag, but you can certainly assert your dominance of it!
  • 28. MstinsonRoss@firestartersocial.com See you on #SocialChat: Mondays at 9pm US Eastern