What is Social Media

1. Social Media
John Noble

4. Social Media

5. Social Media (content) is the content that you upload.

6. Social Media (content) is the content that you upload.
Whether it’s a video, a blog, a slideshow, a podcast, a
newsletter or an e-book.

7. Social Media (content) is the content that you upload.
Whether it’s a video, a blog, a slideshow, a podcast, a
newsletter or an e-book.
Consider Social as a one-to-many communication
method.

8. Social Media (content) is the content that you upload.
Whether it’s a video, a blog, a slideshow, a podcast, a
newsletter or an e-book.
Consider Social as a one-to-many communication
method.
Although people can respond and comment, you own
the content and have to produce (write/record/create)
the media yourself.

11. Social Media Goal & Strategy
Decide if you want to connect with your audience in
the form of a blog, video, newsletter, podcast or eBook.

12. Social Media Goal & Strategy
Decide if you want to connect with your audience in the
form of a blog, video, newsletter, podcast or eBook.
Blogs are a great way to get started, particularly if you
are a non-fiction author as you already have your book
to re-purpose content into a blog or to use your book as
an idea generator for your blogs.

13. Social Media Goal & Strategy
Decide if you want to connect with your audience in the
form of a blog, video, newsletter, podcast or eBook.
Blogs are a great way to get started, particularly if you
are a non-fiction author as you already have your book
to re-purpose content into a blog or to use your book as
an idea generator for your blogs.
Or you can create blogs from scratch that eventually can
be the framework for your next books.

14. Social Media Goal & Strategy
Blogs help brand authors, increase exposure, and
can easily be shared, helping consistently to increase
your following and enhance your promotional
efforts.

15. Social Media Goal & Strategy
Blogs help brand authors, increase exposure, and
can easily be shared, helping consistently to increase
your following and enhance your promotional
efforts.
Plus you can always include links in your blogs
directly to your book, driving traffic to your book.

16. Social Networking

17. Social Networking
Once you decide what media (i.e. content) you are going to
use, begin with social networking sites like Facebook and
Twitter to engage with your audience.

18. Social Networking
Once you decide what media (i.e. content) you are going to
use, begin with social networking sites like Facebook and
Twitter to engage with your audience.
Having a Facebook business page for your and your brand
is essential because, as you know, people on Facebook
read books and will tell their friends and colleagues about
your book.

19. Social Networking
Facebook and Twitter also provide your with numerous
opportunities to connect with your prospective audience
through web links, posts, new stories, notes, photo
sharing, blog posts, direct messages, questions and
comments.

20. Social Networking
Facebook and Twitter also provide your with numerous
opportunities to connect with your prospective audience
through web links, posts, new stories, notes, photo
sharing, blog posts, direct messages, questions and
comments.
Eventually you may want to branch out with other social
networking platforms like Linkedin and Pinterest.

21. Social Networking
Social networking is all about engagement….creating
relationships, communicating with your readers, building
your following and connecting with your online
audience.

22. Social Networking
Social networking is all about engagement….creating
relationships, communicating with your readers, building
your following and connecting with your online
audience.
If you treat social networking like social media, you will
come off as someone using a bullhorn.

23. Social Networking
Social networking is all about engagement….creating
relationships, communicating with your readers, building
your following and connecting with your online
audience.
If you treat social networking like social media, you will
come off as someone using a bullhorn.
Its important to listen as much as talk with social
networking.

25. Social Networking Goal and Strategy
Your social networking goal is to interact, converse
and create conversation: search conversations, begin
new conversations, set alerts to monitor your name,
find new ways to connect.

26. Social Networking Goal and Strategy
Your social networking goal is to interact, converse
and create conversation: search conversations, begin
new conversations, set alerts to monitor your name,
find new ways to connect.
Realise social networking is a marathon and not a
race as it will take time to build relationships and
grow your following.

27. Social Networking Goal and Strategy
Work for buzz and excitement on your book, product
or service.

28. Social Networking Goal and Strategy
Work for buzz and excitement on your book, product
or service.
Remember that people naturally gravitate towards
people who they find relatable and who have similar
experience and interests.

29. Social Networking Goal and Strategy
Work for buzz and excitement on your book, product
or service.
Remember that people naturally gravitate towards
people who they find relatable and who have similar
experience and interests.
Investing in relationships can build loyal fans.

30. Social Networking Goal and Strategy
There is some overlap and integration with social
media and social networking.

31. Social Networking Goal and Strategy
There is some overlap and integration with social
media and social networking.
Social media experts say that Facebook, Twitter and
Pinterest (at Social Media Examiner) are who
package platforms, and are considered both social
media (tools) and social networking (a way to
engage).

32. Social Networking Goal and Strategy
YouTube, on the other hand, is a tool for video, so it’s
social media.

33. Social Networking Goal and Strategy
YouTube, on the other hand, is a tool for video, so it’s
social media.
Chatting with other colleagues on Linkedin? That’s
social networking!

34. Social Networking Goal and Strategy
YouTube, on the other hand, is a tool for video, so it’s
social media.
Chatting with other colleagues on Linkedin? That’s
social networking!
Both work together for your overall social media
strategy.

35. Social Networking Goal and Strategy
To develop your digital strategy, decide what types of
media you want to create, and use social networking
to build up your following, so you can brand yourself
as an author.

36. Social Media vs Social Networking
Once you successfully have your social media and
social networking strategies working in harmony, you
will be more connected with your audience and be
able to more effectively promote not only your
books, but also your apps, conferences, videos,
webinars, websites and more.

37. Social Media vs Social Networking
Once you successfully have your social media and
social networking strategies working in harmony, you
will be more connected with your audience and be
able to more effectively promote not only your
books, but also your apps, conferences, videos,
webinars, websites and more.
You will be actively increasing the value of your
personal brand as an author, and reaching the right
people with your unique message.

38. Social Media vs Social Networking
Once you successfully have your social media and
social networking strategies working in harmony, you
will be more connected with your audience and be
able to more effectively promote not only your
books, but also your apps, conferences, videos,
webinars, websites and more.
You will be actively increasing the value of your
personal brand as an author, and reaching the right
people with your unique message.
SOCIAL MEDIA + SOCIAL NETWORKING  MORE CONNEECTED WITH YOUR AUDIENCE

39. Social Technographics Ladder
What is this?

40. Social Technographics Ladder
What is this?
The Social Technographic Profile is the most influential
methodology for creating social media persona.

41. Social Technographics Ladder
What is this?
The Social Technographic Profile is the most influential
methodology for creating social media persona.
Developed by Charlene Li and Josh Bernoff,
the social media profile uses demographics like age, location,
and gender to group social media users into personas based
on their amount of activity.

43. Social Technographics - Ladder
https://youtu.be/KiszbzpFgHo
Groundswell co-author and Forrester Research
Vice President Josh Bernoff: The social
Technographics profile is a tool you can use to
assess your customers readiness for social
technologies -- as one media company did for a
group called "alpha moms." See the tool at
groundswell.forrester.com.

44. Social Technographics - Ladder
https://youtu.be/KiszbzpFgHo

45. Social Technographics - Ladder

46. Social Technographics - Ladder