Variables: Volume, Price, Weather, Capacity, convenience of use, availability, Occasion of use, brand
Others 25% Tanker 75 %
Chelsea is #1 in Distribution leverage: high priced/volume product for OCC Chelsea BMI Marine Fuels Petrolift Magsaysay BBCI Herma Capacity vs. Availability matrix Capacity/ Availability Matrix 1000 – 50,00MT 5001-10,000MT 10,001 – 15,000MT 15,000 – 20,000MT Highly Available Low Availability
Chelsea’s unique positioning is shown in this competitive map Many competitors in right here, right now and reliability positioning. Convinience of use vs. Brand Matrix Reliable Safety Excellence Double hulled protection Right here, right now BBCI Herma Chelsea Marine Fuels BMI Magsaysay Petrolift
4. Chelsea positions strongly in a distribution leverage / differentiation market opportunity
Chelsea carries all types of petroleum products
that transport both in cross bay and rivers
for oil, airline and power plant companies
who want to transport their products on needed volume at required time without hassle
No tanker company has a similar position.
Others focus on either cross bay or bay and rivers and carries only specific product line.
5a. Based on competitor data, oil and gas tankering market is P2.7 billion SOURCE: http://business.inquirer.net/money/breakingnews/view/20071201-104183/Petrolift_gets_nod_on_IPO
5b. In house data indicates share of 12%, total industry size is 3.3 billion
Chelsea has gross revenue is P400 million
Chelsea claims market share of 12%
Then total tankering industry size is P400 billion/0.12 = P 3.3 billion
safe and reliable point-to-point transport of petroleum produtcs all around the Philippines.
Double hulled 15 fleets, 7 Tankers, 5 Barge, 2 International Bunkering, Certificate of Seaworthiness, Classed Internationally and locally,
There are 300MT to 1,400 MT, and 6,000MT Capacity
7. Price- Chelsea is at special P0 Demurrage charges on TC
Subic – Pililia = P 1.38/ ltr
Singapore – Davao = P 1.74/ltr
Subic – Cebu = P 1.60/ltr
Subic – Davao = P 1.90/lt
Calaca – Cebu = P 1.12/ltr
Time Charter = P 980,000 ( 600MT)
Chelsea is priced at volume and time without charging demurrage if on Time Chartered as per special agreement ( others don’t have) with aim of maximizing profits in its personal selling and direct marketing.